"Are you a master of juggling e-mail, voice mail, cell-phone calls and the like? No, you're not, says this slim fable-cum-manifesto against multitasking. The author, a business coach, gently ridicules the idea that anyone can concentrate on two things at the same time." (Andrea Sachs, Senior Reporter, Time Magazine, November 2, 2008)
"This simple yet powerful book shows clearly why multitasking is, in fact, a lie that wastes time and costs money. Far from being efficient, multitasking actually damages productivity and relationships at work and at home." (businessskillbooks.blogspot.com, November 24, 2008)
"I applaud Crenshaw for taking on a popular buzzword and small-scale plague not only in business life, but also our day-to-day world. Multitasking is indeed a myth. I would be tempted to be more vigorous in my rhetoric and say that multitasking is a fraud and a thief." (businesscoach.us.com, November 24, 2008)
"Crenshaw's on a mission to reduce distractions, interruptions, and fire-fighting at work, and create environments that let employees see through tasks with their full attention before moving onto the next thing." (blumerlamotte.blogspot.com, October 13, 2008)
This book is a quick, enjoyable read and has already yielded a high ROI (Return On time Investment)!
It is a great feeling to know what the next step is and actually be able to schedule time for it and get it done.
Its simple story format makes for an enjoyable read, and for an easy to relate to and apply experience.
I will never think about multitasking the same again! Worth reading if you still think multitasking is an effective strategy.... Read morePublished 20 days ago by Becky
I wish more business books were like this. The beauty of this book is that the author just nails it. Read morePublished 2 months ago by Jim Smith
By far one of my favorite and most memorable business books. It goes beyond saying "multi-tasking is bad" but gives concrete examples on how to overcome multitasking. Read morePublished 2 months ago by Rachel Barnum
Einstein was quoted as saying something like, "if you cannot explain it in simple terms, you do not know it well enough." I promise you Mr. Read morePublished 8 months ago by LeanSS01
This is a very simple and straight forward book. It takes about one hour to read it, and it has the potential to vastly improve ones effectiveness, time management, and personal... Read morePublished 10 months ago by Simple Citizen
This book was short and was an easy read. Because it is written in narrative format, it was not a boring how-to manual. Read morePublished 11 months ago by James A. Hinton
It's time for me to implement these ideas!
But I am an emergency responder. I am expected to respond right away. Read more
This is really a case study. It's easy to read about an important topic. It can be read in a few hours. Read morePublished 14 months ago by Janet Williams
a lot of valuable information that might turn you life around... the less we multi-task, the better off we are... who knew!Published 16 months ago by Sandra Ragan