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The Myth of Multitasking: How "Doing It All" Gets Nothing Done Hardcover – August 18, 2008
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From School Library Journal
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
"Are you a master of juggling e-mail, voice mail, cell-phone calls and the like? No, you're not, says this slim fable-cum-manifesto against multitasking. The author, a business coach, gently ridicules the idea that anyone can concentrate on two things at the same time." (Andrea Sachs, Senior Reporter, Time Magazine, November 2, 2008)
"This simple yet powerful book shows clearly why multitasking is, in fact, a lie that wastes time and costs money. Far from being efficient, multitasking actually damages productivity and relationships at work and at home." (businessskillbooks.blogspot.com, November 24, 2008)
"I applaud Crenshaw for taking on a popular buzzword and small-scale plague not only in business life, but also our day-to-day world. Multitasking is indeed a myth. I would be tempted to be more vigorous in my rhetoric and say that multitasking is a fraud and a thief." (businesscoach.us.com, November 24, 2008)
"Crenshaw's on a mission to reduce distractions, interruptions, and fire-fighting at work, and create environments that let employees see through tasks with their full attention before moving onto the next thing." (blumerlamotte.blogspot.com, October 13, 2008)
More About the Author
His first book,The Myth of Multitasking: How 'Doing It All' Gets Nothing Done, has been published in six languages and is a time management best seller. His latest book, The Focused Business: How Entrepreneurs Can Triumph Over Chaos, is also a small business best seller.
As an author, speaker, and business coach, Dave has transformed thousands of businesses worldwide.
Top Customer Reviews
The book describes the story of Phil who is called in my Helen for some reason. He convinces her that multi-tasking is not efficient (as she seemed to believe) and teaches her different ways of organizing her work so that she does not need to "switchtask" and becomes more effective. Of course, she believes the consultant, changes all her habits and her company and a happy end.
The book is easy to read. It's also small, you can read it in about an hour!! There is not much more than the above story in the book and some quotes from different research (of which some are actually interesting). One thing that annoyed me is that the author decided to rename "multi-tasking" to "switchtasking". I kept wondering why he couldn't call it simple "task switching" which is the common term for this.
The book didn't bother me. I got a couple of useful research quotes out of it and one interesting game to "prove" multitasking is inefficient. The book is small and therefore it might be easy to read. Don't expect much though. 3 stars.
Today, I have to say that The Myth of Multitasking has totally changed my life.
Reading this book was a complete eye opener for me. I've learned how to examine my day, and see just where I'm losing precious time. I have to say that I was initially shocked at how ineffective I was. I was not only spinning my wheels at work, I was doing my family a huge disservice by not giving them the complete attention they deserve. Admittedly, a lifetime's worth of bad habits are hard to break, but this short fable literally gave me more time for my family, my work, and my life.
Highly recommended for anyone, but especially moms who work.
As Dave guides us through a real life example of how multitasking has caused stress and low productivity, the reader can easily relate to his/her own life. It provides insight and solutions that can only be found in this one of a kind book. It literally has changed my life.
It's written in story form (like "E-Myth" or "The One Minute Manager"). "Phil" is a business coach who is helping "Helen" regain control and organization in her business. He takes her through a series of exercises (included in the back of the book) to show how multitasking takes MORE time than focusing on one thing at a time, and that it damages productivity and-- worse--relationships. Then he gives her some exercises to help her out of her "multitasking".
The gist of the book is: there is no such thing as multitasking. Since our brain can only focus on one thing at a time, we either switch-task (switch our focus between two or more things rapidly) or background task (focus on one task while doing another that does not require focus--like talking on the phone while sweeping the floor). Background tasking is okay at appropriate times, but most of us fall prey to switch-tasking too often.
I'm a stay-at-home mom, and I still found this book very applicable. I sat down the same day I finished it and did some of the suggested exercises. I'm into my second week of living according to these ideas, and I can tell already that I get more done. Even better--I feel much more satisfied at the end of the day because I know all of my relationships have gotten the attention I intended for them to get.
Most Recent Customer Reviews
This book is a monologue are a story about this gentleman's experience with one woman and her company so it's not for the lay person as I thought it was. Not very useful for me. Read morePublished 4 months ago by Elaine
Some people will find this idea arguable, but as someone who knew from the outset that multi-tasking is a myth, this was a quick and simple reminder of how to re-prioritize in... Read morePublished 9 months ago by Prof J.
I will never think about multitasking the same again! Worth reading if you still think multitasking is an effective strategy.... Read morePublished 14 months ago by Becky
I wish more business books were like this. The beauty of this book is that the author just nails it. Read morePublished 16 months ago by Jim Smith
By far one of my favorite and most memorable business books. It goes beyond saying "multi-tasking is bad" but gives concrete examples on how to overcome multitasking. Read morePublished 16 months ago by Rachel Barnum
Einstein was quoted as saying something like, "if you cannot explain it in simple terms, you do not know it well enough." I promise you Mr. Read morePublished 22 months ago by LeanSS01
This is a very simple and straight forward book. It takes about one hour to read it, and it has the potential to vastly improve ones effectiveness, time management, and personal... Read morePublished on February 10, 2014 by Simple Citizen