Select your rental length

Starts: Today
Ends:

Rent From: $4.84

Deliver to your Kindle or other device

Enter a promotion code
or gift card
 
 
 

Try it free

Sample the beginning of this book for free

Deliver to your Kindle or other device

Sorry, this item is not available in
Image not available for
Color:
Image not available

To view this video download Flash Player

 

The Myths of Innovation [Kindle Edition]

Scott Berkun
4.5 out of 5 stars  See all reviews (105 customer reviews)

Digital List Price: $14.99 What's this?
Print List Price: $17.99
Rent From: $4.84 or Buy Price: $9.99
Save up to: $13.15 (73%) You Save: $8.00 (44%)

  • Print ISBN-10: 1449389627
  • Print ISBN-13: 978-1449389628
  • Edition: 1
Free Kindle Reading App Anybody can read Kindle books—even without a Kindle device—with the FREE Kindle app for smartphones, tablets and computers.

To get the free app, enter your email address or mobile phone number.

Formats

Amazon Price New from Used from
 
Kindle Edition
Rent from
$9.99
$4.84
 
Hardcover --  
Paperback $11.59  
Hero Quick Promo
12 Days of Kindle Book Deals
Load your library with Amazon's editors' picks, $2.99 or less each today only. Learn more

Book Description

In this new paperback edition of the classic bestseller, you'll be taken on a hilarious, fast-paced ride through the history of ideas. Author Scott Berkun will show you how to transcend the false stories that many business experts, scientists, and much of pop culture foolishly use to guide their thinking about how ideas change the world. With four new chapters on putting the ideas in the book to work, updated references and over 50 corrections and improvements, now is the time to get past the myths, and change the world.

You'll have fun while you learn:

  • Where ideas come from
  • The true history of history
  • Why most people don't like ideas
  • How great managers make ideas thrive
  • The importance of problem finding
  • The simple plan (new for paperback)

Since its initial publication, this classic bestseller has been discussed on NPR, MSNBC, CNBC, and at Yale University, MIT, Carnegie Mellon University, Microsoft, Apple, Intel, Google, Amazon.com, and other major media, corporations, and universities around the world. It has changed the way thousands of leaders and creators understand the world. Now in an updated and expanded paperback edition, it's a fantastic time to explore or rediscover this powerful view of the world of ideas.

"Sets us free to try and change the world."--Guy Kawasaki, Author of Art of The Start

"Small, simple, powerful: an innovative book about innovation."--Don Norman, author of Design of Everyday Things

"Insightful, inspiring, evocative, and just plain fun to read. It's totally great."--John Seely Brown, Former Director, Xerox Palo Alto Research Center (PARC)

"Methodically and entertainingly dismantling the cliches that surround the process of innovation."--Scott Rosenberg, author of Dreaming in Code; cofounder of Salon.com

"Will inspire you to come up with breakthrough ideas of your own."--Alan Cooper, Father of Visual Basic and author of The Inmates are Running the Asylum

"Brimming with insights and historical examples, Berkun's book not only debunks widely held myths about innovation, it also points the ways toward making your new ideas stick."--Tom Kelley, GM, IDEO; author of The Ten Faces of Innovation



Editorial Reviews

Review

"The naked truth about innovation is ugly, funny, and eye-opening, but it sure isn't what most of us have come to believe. With this book, Berkun sets us free to try to change the world unencumbered with misconceptions about how innovation happens." - Guy Kawasaki, author of The Art of the Start "Insightful, inspiring, evocative, and just plain fun to read it's totally great." - John Seely Brown, former Chief Scientist of Xerox, and Director, Xerox Palo Alto Research Center (PARC); current Chief of Confusion

About the Author

Scott Berkun worked on the Internet Explorer team at Microsoft from 1994-1999 and left the company in 2003 with the goal of writing enough books to fill a shelf. The Myths of Innovation is his second book: he wrote the best seller, The Art of Project Management (O'Reilly 2005). He makes a living writing, teaching and speaking. He teaches a graduate course in creative thinking at the University of Washington, runs the sacred places architecture tour at NYC's GEL conference, and writes about innovation, design and management at http://www.scottberkun.com.


Product Details

  • File Size: 2919 KB
  • Print Length: 248 pages
  • Simultaneous Device Usage: Unlimited
  • Publisher: O'Reilly Media; 1 edition (August 13, 2010)
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B0026OR2PE
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Lending: Enabled
  • Amazon Best Sellers Rank: #157,454 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
  •  Would you like to give feedback on images?


Customer Reviews

Most Helpful Customer Reviews
39 of 40 people found the following review helpful
Format:Hardcover|Verified Purchase
Scott Berkun has written a great little book on debunking the myths of innovation. He uses the myths to help explain how innovation happens. He also delves into some of the reasons for why these myths are popular and then proceeds to provide some insights on how to approach innovation without falling prey to these myths.

He starts the book with a great story of when he visited Google's head quarters and joined a tour group. He describes the moment when two of his co-tourists whispered to each other pointing over to a group of programmers "I see them talking and typing, but when do they come up with their ideas". This lays the groundwork for the rest of the book. It's a question many people ask of any creative/innovative person. Scott continues to explore our fascination with innovation and our desire to find the hidden secrets. Like all myths, the ones behind innovation are derived from quaint stories from history; Newton's Apple, Archimedes' bath tub.

Each chapter addresses one of the main myths and exposes the real path to innovation:
- the myth of epiphany,
- we understand the history of innovation,
- there is a method for innovation,
- people love new ideas,
- the lone inventor
- and many more.

The book is a fun read, and Scott has a very witty writing style. His stories and personal experiences help to explain some of his counter-intuitive demythologizing. As always the classic sign of a book I love, is that by the end I have many pages highlighted and copious notes written down the margins. Scott's book definitely fell into the category of `stimulating'. Even when I disagreed with him, I agreed with his underlying point.

I highly recommend the book for anyone interested in innovation.
Read more ›
Comment | 
Was this review helpful to you?
68 of 77 people found the following review helpful
Format:Hardcover
(review of 2nd edition - 10/03/2010)

"Innovation" is a word that gets used so often in marketing hype that it seems to have lost its meaning. Scott Berkun sets out to reclaim the word and offer up a true definition in his book The Myths of Innovation. I found this book so compelling while reading it on my iPad that I ended up figuring out how to do highlighting as there were many points I wanted to remember and ponder.

Table of Contents:
The myth of epiphany; We understand the history of innovation; There is a method for innovation; People love new ideas; The lone inventor; Good ideas are hard to find; Your boss knows more about innovation than you; The best ideas win; Problems and solutions; Innovation is always good; Epilogue - Beyond hype and history; Creating thinking hacks; How to pitch an idea; How to stay motivated; Research and recommendations

One of the reasons this book resonated so deeply with me is due to my view of how people add importance to events that weren't critical at the time. For instance, a particular battle may be touted as the turning point of a war, and a commander's decision a brave and ingenious move. But the battle could have just as well been lost, no one would have written it up, and some other potential outcome would have decided the war. We seem to think that the outcome we received was the only possible course, and that's incorrect. Quoting Berkun: "Yes, when we look at any history timeline, we're encouraged to believe that other outcomes were impossible. Because the events on timelines happened, regardless of how bizarre or unlikely, we view them today as predetermined." I'm glad to see that Myths fights back against this common belief.
Read more ›
Was this review helpful to you?
11 of 11 people found the following review helpful
5.0 out of 5 stars A great, worthwhile read June 11, 2007
Format:Hardcover
Have you ever been to a party and met someone with a great job and a great sense of humor and ended up spending the entire party drinking beer and swapping interesting stories? That's what Scott Berkun's new book, "The Myths of Innovation", felt like to me. There are lots of books on my shelf that I know I ought to read, and many of them I struggle through and afterwards feel like it was a valuable investment of my time, however painful. This wasn't one of them - this is one of those rare books that feels like reading for pleasure, and yet you learn something along the way.

And I might add that the colophon alone is worth the price of the book (a sentence that perhaps has never been written).

I wonder how much time and research Berkun did on this book before he came up with the idea of orienting the book around myths? Was that the idea all along? Or did it emerge over time? Because it turns out to be a perfect way of presenting the material. First, everyone loves to feel like they know something that other people don't - the truth behind the myths. This "peeking behind the curtain" approach is a great way to keep the material interesting. Second, innovation is such a complex area that it would be very difficult to write a book about what innovation is -- it's a lot easier to talk about what it isn't. But by providing the boundaries via the myths, it inevitably provides great insight into how innovation really happens. And third, myth debunking seems to fit Berkun's auctorial voice. His casual, conversational tone is not only funny and engaging, but it naturally allows the type of speculation and interpretation that is necessary for the topic. In other words, a textbook-style examination of innovation would be a very poor choice.
Read more ›
Was this review helpful to you?
Most Recent Customer Reviews
5.0 out of 5 stars funny, hopeful, and very important
A great book about how we oversimplify history (really, us? I know!) and miss some of the most important plot points in the history of innovations. Read more
Published 3 months ago by Spacefem
4.0 out of 5 stars I'm glad I did
Required/suggested reading material. I'm glad I did. It confirmed some of my observations and provided new insights.
Published 5 months ago by charles w rust
4.0 out of 5 stars Good reminder of general behaviors
If you're looking for a step by step guide to innovation, 1) you're probably not going to find anything that can accomplish this and 2) this is not your book. Read more
Published 10 months ago by slicknate
4.0 out of 5 stars Good Read
If you are into innovation and/or are an entrepreneur, this is the book for you. I enjoyed this book. This is the revised edition with 4 extra chapters; and you know it. Read more
Published 10 months ago by John H. Kraft
5.0 out of 5 stars Simple, clear and to the point!
This is my third book by Scott Berku and I really truly enjoyed it!

He manages to write a clear, easy to follow and understand book about a complex subject in engaging... Read more
Published 10 months ago by Diego G Schmunis
5.0 out of 5 stars Simply "Classic Berkun"
Having been a devoted consumer of just about everything Scott produces for a few years now, I can say that the same charm, wit, and insight is present. Read more
Published 11 months ago by DapperDrDaniel
3.0 out of 5 stars Interesting & thought provoking, but lacking a little something ..
Having first read "A year without pants" by Scott Berkun, I could not give this the same rating. Read more
Published 12 months ago by Paul L.
4.0 out of 5 stars Great insights and perspective on innovation.
In-novation, new from within, I like this innovation perspective and the first half of the book is great. Read more
Published 13 months ago by Sergio
3.0 out of 5 stars Innovations are not by Geniuses or Geeks
An interesting take with a lot of personal experience that makes the book worthwhile to read. Stories galore across from the Einstein E=mc squared to Darwins theory and talks about... Read more
Published 17 months ago by Amazon Customer
5.0 out of 5 stars Myths R Us!
Though you may admire the brain power of Newton, Edison, Jobs, or Gates, it's clear that discovery comes from hard work, risk and sacrifice, not some divine epiphany. Read more
Published 17 months ago by Steve Gladis
Search Customer Reviews
Search these reviews only

More About the Author

Scott Berkun (@berkun) is the best selling author of four books, Making Things Happen, The Myths of Innovation, Confessions of a Public Speaker and Mindfire Big Ideas for Curious Minds. His work has appeared in the The Washington Post, The New York Times, Wired Magazine, Fast Company, The Economist, Forbes Magazine, and other media. He has taught creative thinking at the University of Washington and has been a regular commentator on CNBC, MSNBC and National Public Radio. His many popular essays and entertaining lectures can be found for free on his blog at http://www.scottberkun.com.

What Other Items Do Customers Buy After Viewing This Item?


Forums

Topic From this Discussion
john dewey didn't develop the dewey decimal system
Thanks Joe - This errata was caught several months ago, among others listed here:

http://www.scottberkun.com/blog/moi-corrections/

These changes were updated in the last printing and will also be in the paperback edition that will be released this fall. Thanks!
Jun 23, 2008 by Scott Berkun |  See all 3 posts
Have something you'd like to share about this product?
Start a new discussion
Topic:
First post:
Prompts for sign-in
 


Search Customer Discussions
Search all Amazon discussions

Look for Similar Items by Category