From the Inside Flap
Today, business moves at the speed of thought. The web enables a perpetual cycle of interaction and feedback, and every status update or tweet that mentions your company or brand either helps or hurts your reputation in real-time. Customers expect a level of attentiveness and responsiveness that mostcompanies can't live up to. Can you?
In The Now Revolution, renowned marketers and socialmedia experts Jay Baer and Amber Naslund offer an effective seven-part plan to harness the power of the social web and adapt to the new era of instantaneous business.
Customers aren't going to wait for your next polished press release to decide if they like you and your products or services. Instead, they're choosing between you and your competition every second of every dayand talkingabout it online. Keeping up with them requires seven shifts that will make your business faster, smarter, and more social:
Strip away silos and overgrown business processes
Hire and empower a new type of employee
Organize internal teams for maximumexternal impact
Listen at the point of need
Travel the Humanization Highway and respondeffectively to customer inquiries
Plan for, find, and manage real-time crises
Redesign success metrics in a business world that's increasingly instantaneous
Real-time communication and social media have changed the way we do businessforever. The Now Revolution shows you how to adapt your organization to meet the expectations of today's always-on customer and harness the power of now.
From the Back Cover
PRAISE FOR THE NOW REVOLUTION
"The revolution is inside, not just out. This book makes it perfectly clear thatsocial media is not a substitute for TV or PR. Instead, it demands that youchange who you are and what you do, not how you talk about it."Seth Godin, author of Linchpin
"Jay and Amber have penned a book that truly isn't a social media book. In other words, this isn't the book you pick up when you want to create a blog or Twitter feed orFacebook group; rather, this is the book to read when you need to understand howour newly social and connected world has disrupted business as usual." Ann Handley, Chief Content Officer, MarketingProfs
"The real-time revolution is happening all around you whether you choose to join or not. My advice, devour this guide to the revolution and get in the gameNOW!"John Jantsch, author, Duct Tape Marketing and The Referral Engine
"Action. I no longer read a business book like this seeking thoughts and ideas. I readthem to get actionable bits I can employ immediately. 'Now' is staring all businesses in the face. It doesn't matter whether you want to join the conversation. They're already shouting for you (or at you). Get this book and heed Baer and Naslund's advice. Now."Chris Brogan, President, Human Business Works and bestselling author of Trust Agents
"This book should be read by every person who thinks social media ismerely a new tactic for generating clicks and sales. Baer and Naslund make thecase that changes in our world don't just suggest ways our communication or marketingstrategies must be altered but instead require transformation of the enterprise.This isn't just an inspirational book but a practical one."Augie Ray, Senior Analyst, Forrester Research, Inc.
"Jay and Amber have gone from two of the best bloggers in the business,to coauthors of one of the best books for business. The question isn't 'if'you should read this, but 'when.' And the answer is in the title."Scott Stratten, bestselling author ofUnMarketing: Stop Marketing. Start Engaging
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