The Naked Brand 2012 NR

Amazon Instant Video

(36) IMDb 7.9/10
Available in HD
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The Naked Brand is a story about how corporations can help save the planet one small step at a time. It's an introduction to a bright new future where companies tell the truth and work hard to create better products and a better planet. A FilmBuff Presentation.

Starring:
Shaquille O'Neal, Julia Allison
Runtime:
57 minutes

Available in HD on supported devices.

The Naked Brand

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Product Details

Genres Documentary
Director Sherng-Lee Huang, Jeff Rosenblum
Starring Shaquille O'Neal, Julia Allison
Supporting actors Bonin Bough, Porter Gale, Tony Hsieh, Amy Krajeski, Shaquille O'Neal, Dara O'Rourke, Kevin Plank, A.K. Pradeep, Peter Sims, Joel Stein, Keith Weed
Studio FilmBuff
MPAA rating NR (Not Rated)
Rental rights 3-day viewing period. Details
Purchase rights Stream instantly and download to 2 locations Details
Format Amazon Instant Video (streaming online video and digital download)

Customer Reviews

4.9 out of 5 stars
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See all 36 customer reviews
It was a difficult job but very well done.
LH
The movie itself is really well done and will suck you in within the first couple minutes...you've been warned.
Hoi
This documentary takes a closer look at the way brands are marketing themselves to their consumers.
emmaw

Most Helpful Customer Reviews

3 of 3 people found the following review helpful By Hank Green on January 28, 2013
Format: Amazon Instant Video
Sarah Kavanagh is a living embodiment of The Naked Brand. This 15-year-old from Hattiesburg, Mississippi, recently used an online petition to help raise public awareness that Gatorade contained an ingredient also found in fire retardants. Ms. Kavanagh adds yet another proof statement to The Naked Brand's central message that corporate advertising must now contend with its most formidable competitor ever: the informed public. Tautly written and handsomely executed, The Naked Brand provides a multitude of examples of how the consumer's ability to communicate via social media and other online channels has elevated the customer experience to be the most important component of a brand. The Naked Brand doesn't use agitprop to make its case, but carefully and creatively piles one case history atop another to demonstrate why global corporations can no longer claim excellence but must now demonstrate it. Fun to watch and thought-provoking, The Naked Brand offers a blueprint on how corporations can regain our trust.
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3 of 3 people found the following review helpful By Brian P. Halligan on January 2, 2013
Format: DVD
The best analogy for this movie: "An Inconvenient Truth" is to the environment as "The Naked Brand" is to marketing.
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3 of 3 people found the following review helpful By OS on December 11, 2012
Format: Amazon Instant Video
This is a must-see for anyone involved in branding, marketing, and advertising - or anyone interested in knowing how products are marketed. This documentary offers insights into how certain companies are using transparency and in-house culture to improve communication with consumers while practicing good corporate citizenship. Eye-opening, interesting stuff!
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2 of 2 people found the following review helpful By Gen Philip Kim on December 14, 2012
Format: Amazon Instant Video
I've had the pleasure of watching the film several times now, and I have to say that I am still surprised at how entertaining this movie is. At roughly 57 minutes, it clocks in a little short, but the material is extremely concentrated. Some really great interviews with industry figures and eye-catching motion graphics make this one of my top documentaries of the year.
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2 of 2 people found the following review helpful By yvw on December 12, 2012
Format: Amazon Instant Video Verified Purchase
This documentary is very encouraging for those of us tired of Madison Ave. shenanigans. It was serious but also fun to watch and educational. I hope it finds its way into college curricula devoted to advertising/marketing/business courses. It should be a must for industry execs. as well. Bravo.
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2 of 2 people found the following review helpful By Hoi on December 12, 2012
Format: Amazon Instant Video
Great documentary style piece on the future of advertising and the brands that are leading the revolution. As an advertising professional I must admit this movie is an eye-opener and will change the way you view and experience brands. The movie itself is really well done and will suck you in within the first couple minutes...you've been warned.
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2 of 2 people found the following review helpful By rbbink3290 on December 12, 2012
Format: Amazon Instant Video
This movie presents a revolutionary perspective of the advertising and marketing industry and really shows where these industries are going moving into the future. I have now watched it twice during my time in college and it has helped me realize that advertising is an industry that I want to be part of. Check it out! Here is the agency who produced it props.

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1 of 1 people found the following review helpful By John M. DeGore on September 3, 2013
Format: DVD Verified Purchase
This is a great look at how Brands need to act to be successful in the age of information. Transparency and being genuine are key to creating a relationship with your customer and this documentary shows you that.
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