The Narcissism Epidemic: Living in the Age of Entitlement [Paperback]

Jean M. Twenge (Author), W. Keith Campbell (Author)

Book Description

Release date: April 13, 2010

Narcissism—an inflated view of the self—is everywhere. Public figures say it’s what makes them stray from their wives. Parents teach it by dressing children in T-shirts that say "Princess." Teenagers and young adults hone it on Facebook, and celebrity newsmakers have elevated it to an art form. And it’s what’s making people depressed, lonely, and buried under piles of debt.

Jean Twenge’s influential first book, Generation Me, spurred a national debate with its depiction of the challenges twenty- and thirty-somethings face in today’s world—and the fallout these issues create for educators and employers. Now, Dr. Twenge turns her focus to the pernicious spread of narcissism in today’s culture, which has repercussions for every age group and class. Dr. Twenge joins forces with W. Keith Campbell, Ph.D., a nationally recognized expert on narcissism, to explore this new plague in The Narcissism Epidemic, their eye-opening exposition of the alarming rise of narcissism and its catastrophic effects at every level of society. Even the world economy has been damaged by risky, unrealistic overconfidence. Drawing on their own extensive research as well as decades of other experts’ studies, Drs. Twenge and Campbell show us how to identify narcissism, minimize the forces that sustain and transmit it, and treat it or manage it where we find it. Filled with arresting, alarming, and even amusing stories of vanity gone off the tracks (would you like to hire your own personal paparazzi?), The Narcissism Epidemic is at once a riveting window into the consequences of narcissism, a prescription to combat the widespread problems it causes, and a probing analysis of the culture at large.

Editorial Reviews

From Booklist

Twenge and Campbell, psychologists and authors of previous books on self-admiration, team up for a thorough look at a troubling trend that has broad cultural implications. They begin by chronicling changes in American culture that have brought us Botox, fake paparazzi, and MySpace. The authors distinguish between self-esteem and narcissism, drawing on scientific research, but focus on narcissistic personality traits “among the normal population” and cultural narcissism that goes deep into social values. The authors debunk myths about narcissism—that it is necessary in order to be competitive and that narcissists are actually overcompensating for low self-esteem. Although young girls have been hit hardest by the narcissism epidemic, with unrealistic notions of physical beauty, the scourge has affected us all—witness Wall Street greed and the mortgage crisis with its overblown sense of materialism and entitlement. The authors argue that the nation needs to recognize the epidemic and its negative consequences, and take corrective action. Individuals can start by practicing gratitude, and parents can teach their children friendship skills, with the emphasis on others rather than self. --Vanessa Bush --This text refers to the Hardcover edition.

Review

"The other night, when I was reading Twenge and Campbell's excellent and timely new book, my husband was busy framing a fake Sports Illustrated cover, with a picture of our 7-year old over the caption, "Player of the Year." The Narcissism Epidemic will hew close to the bone, rouse, and provoke many readers as it shines a spotlight on an important -- and highly costly -- trend in our lives. Rooted in hard data and illuminated with revealing anecdotes, stories, and solutions, The Narcissism Epidemic is both a pleasure and an education. But enough about this book. Let's talk about me." -- Sonja Lyubomirsky, Ph.D., author of The How of Happiness: A Scientific Approach to Getting the Life You Want

"An important and illuminating book. Drs. Twenge and Campbell expertly analyze many strands of American culture and reveal an alarming tapestry of psychocultural narcissism. They also offer sound strategies for slowing this epidemic." -- Jean Kilbourne, Ed.D., author of Can't Buy My Love: How Advertising Changes the Way We Think and Feel and So Sexy So Soon: The New Sexualized Childhood and What Parents Can Do to Protect Their Kids

"Filled with important, disturbing research detailing the alarming cultural spread of narcissism today -- a serious social problem to which many people are unwittingly contributing without realizing the disastrous consequences. The authors give sound advice and provide an important resource for anyone who cares about compassion, empathy, and emotional connection rather than ME, ME, ME!" -- Karyl McBride, Ph.D., author of Will I Ever Be Good Enough? Healing the Daughters of Narcissistic Mothers

"The Narcissism Epidemic is a must read, an essential antidote to a culture spinning out of control. Filled with facts, fascinating examples, and written in a highly readable style, Twenge and Campbell's outstanding book shows how narcissism has been on the rise and has taken over almost every part of our lives and how we can rescue our culture from ourselves. An outstanding accomplishment by two people who truly care about the debacle of self-worship. It should be read by anyone interested in the future of our country" -- Robert L. Leahy, Ph.D., author of Anxiety Free: Unravel Your Fears Before They Unravel You

"Phenomenal...The Narcissism Epidemic clearly and succinctly identifies the dangerous disease and the catastrophic ways it threatens our society and future, and reveals urgently needed solutions at every level. The chapter on parenting alone makes this book priceless and should be compulsory reading." -- Patrick Wanis PhD, Celebrity Life Coach, Human Behavior & Relationship Expert, author of How to Find Happiness

"A must-read for anyone who is a parent, a relationship partner, in the workforce, in school, or on the job market. Twenge and Campbell not only define narcissism but detail its antecedents, consequences, and underlying processes in a way that brings together so much of what one sees in modern western culture. Grounded in research and peppered with media and anecdotal stories, The Narcissism Epidemic offers practical, much-needed solutions to coping in the age of entitlement." -- Kathleen Vohs, Ph.D., University of Minnesota McKnight Land-Grant Professor, Editor of Self and Relationships: Connecting Intrapersonal and Interpersonal Processes

"This insightful book shows us how the epidemic of narcissism touches almost all aspects of our lives. Twenge and Campbell's astute analysis and salient anecdotes powerfully map the problem and the high price we all pay. They expertly show us the kinds of actions we can take to free ourselves of the epidemic's ruthless grip and how the future wellbeing of humane society depends on our doing so." -- Diane E. Levin, Ph.D., Professor of Education at Wheelock College and co-author of So Sexy So Soon: The New Sexualized Childhood and What Parents Can Do to Protect Their Kids

"The evidence Twenge and Campbell have compiled is compelling and appalling.... Twenge and Campbell marshal statistics, polls, charts, studies and anecdotes to assemble a complete picture of the epidemic's current state of contagion, brought on by the Internet, reality television, a booming economy, easy credit and other developments over the past decade. The authors dismantle the prevailing myths that have made us inclined to tolerate and even encourage narcissism: that it's a function of high self-esteem, that it's a function of low self-esteem, that a little narcissism is healthy, that narcissists are in fact superior, that you have to love yourself to be able to love someone else." -- New York Times Style Magazine

See all Editorial Reviews

Product Details

• Paperback: 368 pages
• Publisher: Atria Books (April 13, 2010)
• Language: English
• ISBN-10: 1416575995
• ISBN-13: 978-1416575993
• Product Dimensions: 8.4 x 6.6 x 0.9 inches
• Shipping Weight: 12 ounces (View shipping rates and policies)
• Average Customer Review: 3.9 out of 5 stars  See all reviews (138 customer reviews)
• Amazon Best Sellers Rank: #25,840 in Books (See Top 100 in Books)
  • #28 in Books > Politics & Social Sciences > Social Sciences > Research
  • #78 in Books > Medical Books > Psychology > Pathologies
  • #79 in Books > Health, Fitness & Dieting > Psychology & Counseling > Pathologies

Most Helpful Customer Reviews

259 of 285 people found the following review helpful

3.0 out of 5 stars Me, me, me! April 27, 2009

By Danno VINE™ VOICE

Format:Hardcover|Amazon Vine™ Review (What's this?)

"The Narcissism Epidemic" is an often thought-provoking critique of modern American culture. We're definitely more obsessed with ourselves than decades ago, and it's certainly an uncomfortable experience to read the many examples here and recognize family members, friends, and loved ones. Yet despite the fact that both authors are academic research psychologists, there's an awful lot less psychology in this book than meets the eye. Truth be told, while there are a lot of good research studies on narcissism, both Twenge and Campbell are willing to go far beyond the data to extend their hypotheses to such areas as MySpace, online flamers, and dating websites. A wealth of social psychology and evolutionary psychology research explains these areas far better than Twenge and Campbell's thesis, yet this research is all but ignored by the authors. Many of the chapters rely on the tried-and-true anecdotal approach used in academic critiques of pop culture, often implying empirical support by associating them with unrelated research articles. I'm also annoyed at the almost total lack of chapter references; instead we are given a website to download this information from.

The book ignores much of the social structure that supports narcissism and allows it to flourish. Yes, the parental and educational influences are clearly labelled. But codependency isn't probed. Nor is the general lack of assertiveness among many people. Narcissists can't run rampant within a society unless they are allowed to. In the chapter on the cult of celebrity, for example, the role of gossip mags as reinforcement for the celebrity narcissist is mentioned. But what about the consumer of such magazines?... Some of their support may be that they are allowed to participate vicariously into the lives of someone far more famous and glamorous than they are.

There's also more than a hint of generation gap angst. College students' narcissism is detailed, but media hungry professors are ignored. Academicians who use the classroom as a soapbox to speak outside their area of expertise are absent. The motives of contemporary youth volunteers is questioned, yet the motives of social protesters in the 1960s isn't. (Anyone who attended any protests knows that it's a great way to meet people and present an image of political awareness!)

Still, this book does document a pressing social problem, and does it well. It also contains a series of suggestions for reducing or preventing narcissism in your children, your family, and even yourself. This sets it apart from many other finger-wagging books. I enjoyed this book because it forced me to re-examine some of the way I look at certain people in my life. But while Twenge and Campbell do an excellent job of describing the current state of narcissism today, they don't do as good a job convincing me of their central thesis. Narcissism research is superb in demonstrating how narcissists react angrily to criticism and feedback, and how they view themselves as entitled to special treatment. It does not do a very good job of explaining online rudeness, why we obsess over celebrities, behave immaturely, refuse to effectively discipline our children, or treat our current lives as transitional. I recommend this one as an excellent read, but one that must be read with an eye toward alternate explanations. Read more ›

182 of 201 people found the following review helpful

5.0 out of 5 stars I'm Afraid I've Caught the Narcissism Bug? April 21, 2009

By James R. Holland TOP 1000 REVIEWERVINE™ VOICE

Format:Hardcover|Amazon Vine™ Review (What's this?)

For some time I've been wondering what the attraction of social networks such as MySpace and Facebook and dozens of imitators are all about. My children and most of their friends spend hours and hours on these "tell-all" websites. If I wish to know what my kids are up to, I can check their websites and the websites of their girl friends. My daughter ended up with some stalker problems and wisely cancelled her Facebook listing. I don't check my son's social sites often because I know I may not like what I find posted. Most of it is harmless news, but some of it is too personal for dear old Dad and Mom to want to know. Much of what is shown on many social sites may come back to bite the subject of the material on their rear ends. Employers often check the listings about potential employees.
Some of my peers spend more time updating their social website listings than improving their business websites. I know that the number of so-call "friends" pictured on their social sites must require them to spend several hours a day corresponding. The business friends justify it as networking and self-promotion for their businesses. I have my doubts. I suspect those friendships are miles wide and a fraction of an inch deep.
This book is about the fact that the Narcissism Epidemic has hooked millions of people into becoming "Me Addicts." These youngsters are the product of our American culture that glorifies wealth, beauty, glamour and fame and who have been told by their parents and teachers that they are truly outstanding individuals despite any flaws. The "Love Yourself" educational programs they have been brainwashed with throughout their school careers have gone amuck. The students have been protected from reality and turned into spoiled, entitled, and lazy adults.... They have traded reality for a world of fantasy. They feel they are entitled. They don't realize that accomplishments come from hard work. They believe there really is "free lunch" for everyone.
The book's four sections contain seventeen chapters. They describe the problem and it's symptoms and at the book's conclusion offers several possible solutions. The part of the book that I found most interesting was how "the Narcissism Epidemic" is partially responsible for the current economic crisis. "The American society (and political system) actively promotes living beyond your means. You want to appear to be richer, cooler, or more successful than you are. There are no payment for the first 12 months!" That's why the amount of plastic surgery done annually has exploded in only a few years. "The number of plastic surgeons, for example, has tripled since the mid-1970's while the number of physicians has merely doubled." Government policy encourages living beyond one's means by rewarding people for taking on too much debt through easy credit and taxing the heck out of savers. The economic system is broken and needs to be redesigned to reward the producers and savers and instead taxing consumption.
This very readable book will make its readers wonder if they too are prisoners of the Narcissism Epidemic. While not exactly a page-turner, it is hard to put the book aside for very long. It's full of interesting insights, research results and tests to help you determine your own degree of infection. It confirms many of the feelings and suspicions we've all felt about the current media obsessions with wealth, fame and celebrities. Read more ›

85 of 96 people found the following review helpful

5.0 out of 5 stars A parent's view April 20, 2009

By Book Girl

Format:Hardcover

As a parent, I found this book eye opening. Aren't I the one who takes my kids to soccer and baseball where they get a trophy for simply attending? My daughter's teachers make the parents invite the entire class to a birthday party so no one gets their feelings hurt. This makes me sick! I am so happy that this is not good for them. Our children must grow up in a world where they are not always going to be the best and they are not going to get everything they want. I've have always felt that my kids need to "earn" self esteem by accomplishing something- not for just showing up. This book shows me that it is truly an epidemic out there. I better watch out!!

22 of 23 people found the following review helpful

5.0 out of 5 stars Love to Love Me, Baby! (An educator's review) May 2, 2009

By Kevin Currie-Knight TOP 500 REVIEWERVINE™ VOICE

Format:Hardcover|Amazon Vine™ Review (What's this?)

"Narcissism is the fast food of the soul. It tastes great in the short term, has negative, even dire, consequences in the long term, and yet continues to have widespread appeal." (p. 259)

For all intents and purposes, The Narcissism Epidemic is something of a sequel to Jean Twenge's previous book, Generation Me. Wheras that book focused on the younger generation's (and gen y's) increase in narcissistic behavior, this book focuses on the same trend as a nation- and worldwide phenomenon. From our ever-increasing obsession with fawning over the lives of the rich and glamorous (Real Housewives of Orange County, anyone?) to our rampant consumerism, this book tells the tale of a nation in a very strange state of decline. In a sense, we are loving ourselves to death.

The first few chapters start off with the hard numbers. Twenge and Campbell have administered, and chased down, several experimental studies which demonstrate a very clear trend towards a more narcissistic attitude in the population. Young people list "being famous" as an important life goal far more frequently than their predecessors, the rise of platic surgery has increased FIVEFOLD in the past ten years (which COULD be explained by the fact that it has become more affordable, but the increase is so large that this explanation is unlikely to be the MAIN one). More and more newspaper articles and tv shows focus on narcissistic themes than in years past. Infintitely more people, when given the Narcissistic Personality Inventory, yield results consistent with narcissism than in years past. In other words, the rise in narcissism is thoroughly documented here....

From here, our authors talk about everything from whether narcissists tend to suffer from low self-esteem (quite the opposite, as many self-help gurus and educators have yet to figure out), whether narcissism helps one get ahead in life (only if you are a entertainer, it seems), and whether narcissism has its root cause in the well-intentioned self-esteem mmovement of the seventies and eightgies (you betcha!).

As an educator myself, this last point was one of the most fascinating for me. While students today often do not think twice about cheating, disrespecting teacher and peers, or expecting grades without doing the work, we continue to mistakenly believe the problem to be low, rather than way too high, self-esteem. All the while, Twenge and Campell are careful to distance themselves from the view that we should NOT praise our kids or ignore their self-esteem, which is far from what they are saying. They are simply pleading for moderation. Praising a child's virtues is different from overpraising their every move. The authors use the obsesity analogy: just as recognizers of the obesity epidemic do not want us to stop eating, but only eat in moderation, recognizers of the narcissism epidemic are only suggesting that we praise in moderation (while also encouraging hard work) rather than going overboard like we have been.

There are also some timely chapters on how narcissim played a key role in the 2008/2009 recession. While everyone is quick to blame the banks, consumers, and the government, we seem squeamish about criticizing what the three groups had in common: unbounded and irrational greed! Consumers were buying houses and things they did not need so as to satisfy increasing desires to live high on the hog (without having to earn it). Banks focused on quick profits rather than prudent investments in their willingness to dupe consumers into predatory loans. The government just wanted to see everyone own a house (which somehow became a right rather than a privilege to be earned). Twenge and Campbell do a great job in showing that for each group, the culprit was greed, narcissism, and a belief that everyone could have everything without having to (as in years past) exercise hard work and prudence.

But how to stop these trends? Unlike the previous book, Generation Me, the Narcissism Epidemic focuses many of its pages to offering suggestions on how we get out of this dizzying mire of narcissism. Most chapters conclude with a section called "Treatment for the Epidemic" and the last sixth of the book is made up of chapters offering "Prognosis and Treatment." Some suggestions are - or should be! - quite commonsensical: teach your children prudence, work-ethic, and that it is not always about them, regulate the credit industry, teach prudence and humility in school, participate, and encourage others to participate, in social clubs that nurture a sense of community. Some are interesting but quite fantastic: tone down the fevered pitch of product advertising, make "less is more" a new societal catchprase, tax luxury items more heavily (as a libertarian, I am not a great fan of government regulation.)

[One suggestion that Twenge and Campbell infuriatingly left off the list is to let irresponsible spenders feel the full consequences of their action. As it stands now, the government is doing the opposite by penalizing those not in debt by forcing them to "bail out" those who are. Message: narcissists are more important and deserving than the average Joe.]

Whereas I gave Twenge's earlier book a three star review, I am giving this book five stars. Unlike the previous book, this book was more cohesive, well-documented, and contained focus not only on the problem but on possible ways out. As an educator, I urge every parent and educator to read this book so that we can see exactly what the misguided self-esteem movement has led to. As a citizen I urge everyone to read this book to get a sense for the import of narcissistic values and how they threaten to make a great country significantly worse. Read more ›