“Richard’s lines were startlingly brilliant. He was like a real life Hitch.” (Evening Standard)
“Britain’s answer to Neil Strauss.” (Time Out)
“Richard is now a master of the art. He transformed himself from a shy guy into a master swordsman.” (Daily Star)
“The UK’S No. 1 Superstar Chat Up Artist.” (The Times (London))
“The urge to compare him to Hitch is uncontrollable...He’s white and not quite as famous as Will Smith. What he is, is more successful with women.” (FHM.com)
From the Back Cover
Richard La Ruina used to be the guywho couldn’t get the girl. Shy, painfully awkward,and still living at home with his mother, attwenty-five he decided to finally take controlof his life and become the kind of man menadmire and women desire. Today, La Ruina isone of the world’s best-known pickup artists,someone who can confidently approach andattract any woman.
La Ruina, as founder of PUA Training (PickupArtist Training), has personally coached thousandsof men through their own dramatictransformations. In The Natural, he bringsthat experience to you, delivering field-testedmethods and easy-to-use tools for attractingthe women you want. Just like riding a bikeor driving a car, meeting women and makingthem fall for you is a learned skill that, withenough practice, becomes effortless. There’s noneed for tricks, gimmicks, or lies. Instead, thesemethods make you more confident and thereforemore attractive to women. Using the tools in The Natural, you’ll finally feel comfortable in yourown skin and have the ability to attract womenjust by being yourself. From body language toconversation starters, eye contact to the firsttouch, The Natural is a step-by-step blueprintfor being the guy women can’t resist.