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The Natural: How to Effortlessly Attract the Women You Want

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The Natural: How to Effortlessly Attract the Women You Want [Hardcover]

Richard La Ruina
4.4 out of 5 stars  See all reviews (241 customer reviews)

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Book Description

February 7, 2012
One of the world’s top pick-up artists, Richard La Ruina went from having no women to being a true master of seduction. Now he shows you how to do the same. So move over Mystery, and tell Neil Strauss that The Rules of the Game are about to be rewritten. Every element of the winning pickup is right here, from discovering confidence to exuding charm, learning conversation starters to mastering body language, to much more. And as you move from daydreaming to flirtation to passion to romance to love, The Natural will show you how it’s done.

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Editorial Reviews


“Richard’s lines were startlingly brilliant. He was like a real life Hitch.” (Evening Standard)

“Britain’s answer to Neil Strauss.” (Time Out)

“Richard is now a master of the art. He transformed himself from a shy guy into a master swordsman.” (Daily Star)

“The UK’S No. 1 Superstar Chat Up Artist.” (The Times (London))

“The urge to compare him to Hitch is uncontrollable...He’s white and not quite as famous as Will Smith. What he is, is more successful with women.” (

From the Back Cover

Richard La Ruina used to be the guywho couldn’t get the girl. Shy, painfully awkward,and still living at home with his mother, attwenty-five he decided to finally take controlof his life and become the kind of man menadmire and women desire. Today, La Ruina isone of the world’s best-known pickup artists,someone who can confidently approach andattract any woman.

La Ruina, as founder of PUA Training (PickupArtist Training), has personally coached thousandsof men through their own dramatictransformations. In The Natural, he bringsthat experience to you, delivering field-testedmethods and easy-to-use tools for attractingthe women you want. Just like riding a bikeor driving a car, meeting women and makingthem fall for you is a learned skill that, withenough practice, becomes effortless. There’s noneed for tricks, gimmicks, or lies. Instead, thesemethods make you more confident and thereforemore attractive to women. Using the tools in The Natural, you’ll finally feel comfortable in yourown skin and have the ability to attract womenjust by being yourself. From body language toconversation starters, eye contact to the firsttouch, The Natural is a step-by-step blueprintfor being the guy women can’t resist.

Product Details

  • Hardcover: 224 pages
  • Publisher: HarperOne; 1.8.2012 edition (February 7, 2012)
  • Language: English
  • ISBN-10: 0062089781
  • ISBN-13: 978-0062089786
  • Product Dimensions: 5.5 x 0.8 x 8.2 inches
  • Shipping Weight: 11.2 ounces (View shipping rates and policies)
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (241 customer reviews)
  • Amazon Best Sellers Rank: #98,268 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews
29 of 34 people found the following review helpful
4.0 out of 5 stars A Nice Primer For Shy / Introverted Guys October 19, 2013
I read Neil Strauss' The Game: Penetrating the Secret Society of Pickup Artists right before reading "The Natural" by Richard La Ruina. Where "The Game" contains some pick-up tidbits along the way it is mainly a story of Strauss' experiences. Here in "The Natural" the author attempts to do some more serious teaching on the subject and is pretty successful depending on the audience.

The book is squarely aimed at guys with very little experience with women. The author, when telling his story, says that he had only kissed a couple of girls by the time he was in his 20's. He decided to try anything and everything to improve his game and those are the things he writes about in the book. It is interesting to see how much of these concepts are nothing more than common sense to a lot of guys, but for those that it is not this book will probably be very helpful.

The book does a good job of breaking down the steps that guys should take and then perfecting them. As with any other skill, practice and repetition do make big differences. If you don't know how to approach women, or are too afraid to do so, this book could help you get over the hump.

Overall, I'd recommend this book to anyone that feels that they just don't have the confidence to walk up to a random woman and talk to her. If you can already approach a woman and start up a conversation than you probably don't need to waste your time.
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51 of 65 people found the following review helpful
5.0 out of 5 stars Ya Gotta Be Kiddin Me March 11, 2012
Format:Hardcover|Verified Purchase
Richard La Reina makes it sound pretty easy to pick up hot girls, but I think this book also deals very well with how to live a happier life by interacting with not just women but everyone. This is a one-book course on how to enjoy and appreciate, and communicate with, all peoples. Good advice for every guy, especially the introvert.
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75 of 99 people found the following review helpful
4.0 out of 5 stars Four licks, one bite May 10, 2012
Format:Hardcover|Verified Purchase
I'm a woman, and I read this book for sociological reasons, hopefully to understand men's minds a bit better. I felt it did help me achieve this and I'm grateful.
First of all, I think this is a well written book, concise, to the point, written in a very conversational and friendly tone that anyone can follow. I believe it encourages men to have more self respect and gather as much confidence in themselves as they possible can. I always like to see genuine encouragement from a fellow human. I also believe it took the author a lot of courage to write this book. On the whole, the psychoanalytical aspects of this book are fascinating, in parts it's very funny and I believe it is beneficial for anyone wanting to improve their general confidence with anyone, not just a particular gender. However my main reservation comes one part of the book, and something streaking like guile, which is unnecessary. I am not saying the author is advocating this, merely that there is a slight undercurrent of it and men regarding it in general. The reviewers who are reviewing the author's personal charachter are contributing an irrelevant discussion, his personality is irrespective of the work, so stop judging the book by those standards.
Women would much prefer honesty about your intentions. If there is one thing people value at all times it is honesty. Gentleman there are women who will screw you silly out in no need of anything in return but you do not need to deceive a girl who isn't of that persuasion. There is no need to humiliate a woman into thinking you have feelings for her you don't possess. Why would you want to intentionally hurt someone? Instead of being sly, come clean. I do not see what is so hard about saying to a prospective girl 'Let's skip the jazz.You're an amazingly hot girl.
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26 of 36 people found the following review helpful
2.0 out of 5 stars It's a copycat of other PUA books May 10, 2012
Format:Hardcover|Verified Purchase
This book is only good because it's cheap and it contains new rooutines. Aside from that, it's an incomplete book. It doesn't address many of the Game's aspects and assumes you are quite acquainted with PUA material.

I can only recommend this book if you are willing to know other routines or new some new lines. This natural PUA thing that Gambler teaches is not natural at all. It's still routine-based for the beginners and when it comes to advanced PUAs, the "natural" game is stage of uncontious competece, which was first described by Neil Strauss. The is not very original and copies many of Mystery's own teachings.

In fact, I would definitely recommend Mystery's first book and Revelation, Love System's Magic Bullets and Neil Strauss' Rules of the Game for the ones that are interested in real pickup artistry. "The Natural" is just an appendix book compared to the aforementioned ones.
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31 of 44 people found the following review helpful
5.0 out of 5 stars An Improvement On The Original April 30, 2012
By Damian
I've read both of Richard's books, watched his DVD's and even attended private approaching classes so I don't consider myself new to pick up.

True, much of what is in the book was already covered in his old book, which was by far the best book on this subject I'd ever read. The new book is perhaps a little better because it's a little less autobiographical with a little more daygame thrown in, which is what I was hoping for.

So if you're new to pick up then this book is by far the best thing on the subject you'll read, a perfect introduction, although my one complaint coming from a newbie perspective would be the lack of material on approach anxiety. This is still the number 1 issue for most guys starting in pick up. I've found the book by Charlie Valentino; Destroy Approach Anxiety - Effortlessly Approach Women Without Fear to be the best book on that subject and should be the first book all aspiring pick up artists should read.

If you are however advanced in pick up then you're not going to get an awful lot of new material from The Natural, if any at all. But I'll conclude by saying it is still probably the best book on this subject! But I don't think it quite matches up to the hype. Still, I'll give it a 5 star!
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Most Recent Customer Reviews
5.0 out of 5 stars Five Stars
The best PUA when it comes to seducing quality women and making a strong connection.
Published 2 months ago by James
5.0 out of 5 stars I'll recommend it.
This is the first time, I ve bought this type of book. And I think it's a very well done step by step piece, I'll recommend it.
Published 2 months ago by Amazon Customer
1.0 out of 5 stars The tips here are obvious and outdated. The author comes across...
So the author tells you he can approach a girl and be making out with her withing minutes, bedding her practically right after. Read more
Published 2 months ago by dizzle
5.0 out of 5 stars Five Stars
Published 2 months ago by talldarksixftone
4.0 out of 5 stars Four Stars
It was an appreciated gift.
Published 2 months ago by Edward Franklin
5.0 out of 5 stars VERY HANDY
I have high standards. The women I want have to have all the right parts and maybe a couple extra. So, I go outside everyday hoping for the best but come back with the worst, if... Read more
Published 3 months ago by Silhouette
5.0 out of 5 stars Five Stars
Good book!
Published 3 months ago by Master Card
4.0 out of 5 stars Four Stars
as advertised, fast shipping
Published 4 months ago by J
4.0 out of 5 stars Four Stars
Good introduction to Game and easy to read.
Published 4 months ago by christopher scott barrett
1.0 out of 5 stars Mostly common-sense
I've been reading this book for quite some time hoping it will improve my relationships with girls. Let me give you a general overview of the book and some of the points the author... Read more
Published 5 months ago by kewl23
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