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The Natural Step for Business: Wealth, Ecology & the Evolutionary Corporation (Conscientious Commerce) Paperback – January 1, 1999


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The Natural Step for Business: Wealth, Ecology & the Evolutionary Corporation (Conscientious Commerce) + Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage
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Product Details

  • Series: Conscientious Commerce
  • Paperback: 240 pages
  • Publisher: New Society Publishers (January 1, 1999)
  • Language: English
  • ISBN-10: 0865713847
  • ISBN-13: 978-0865713840
  • Product Dimensions: 9.1 x 5.9 x 0.4 inches
  • Shipping Weight: 13.6 ounces (View shipping rates and policies)
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (5 customer reviews)
  • Amazon Best Sellers Rank: #658,955 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Brian Nattrass: lawyer, CEO, Chairman of Earth Day International, and author of a book on corporate finance. Mary Altomare: academic administrator at Yale and Duke universities, and consultant with the World Bank and US AID. Both are now practice leaders for The Natural Step in North America.

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Customer Reviews

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Most Helpful Customer Reviews

28 of 31 people found the following review helpful By Rowriver on July 10, 1999
Format: Paperback
The authors provide a real service with this book. So far much of the published work on The Natural Step framework has remained conceptual, without a lot of practical examples of the model in practice. The case examples of IKEA, Collins Pine, and Interface provide valuable references for organizational managers and consultants who are working to build more sustainable organizations. I highly recommend this book.
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16 of 18 people found the following review helpful By Julian Crawford (juliancrawford@bigpond.com) on June 26, 1999
Format: Paperback
This is a terrifc book in that it not only lucidly explains the framework of the Natural Step but also gives some excellent practical examples of major corporations starting down the path towards sustainability. This will give them a great competitive edge. With examples like the Natural Step model being applied by the likes of IKEA and Interface one can remain optimistic in the face of the torrent of negatives about the degenerating nature of the world environment. I hope that this book will encourgae others to look nto what the Natural Step has to offer..
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8 of 10 people found the following review helpful By Eric J. Miller on August 17, 2001
Format: Paperback
Exceptional book describing the background of the Natural Step process but more importantly provides evidence that companies who embrace sustainabilty in every aspect will be well rewarded for their efforts. Well done with loads of detail.
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1 of 1 people found the following review helpful By Robert L. Holter on January 3, 2010
Format: Paperback Verified Purchase
The Natural Step for Business is a required text for anyone with an eye to sustaining their business and having a positive impact on the world and the ecology around them.

The book and its ideas challenge you to see the world as an interconnected place, and business as a part of the natural scheme of things. Sustainable business practices are inherently considerate of others and the world around them, and they are possible with deliberate choices and planning. It challenges us to think beyond the normal practices of business for me first , and to seek practices that do not trample any capitals, natural, human or economic under foot.

The Natural Step covers the idea of how and why one should be concerned with sustainable ideas beyond our selves. What we do matters in the small and large scale of life, and if you don't believe so - I dare you to read and honestly consider the facts set forward in this book!

It is worth its price, and actually returns more than you give for it!
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By P. Mulloy on April 11, 2014
Format: Paperback Verified Purchase
This book takes on the idea that corporate profitability necessarily precludes care for the environment using examples from Sweden and the US. Nattrass starts by providing the general theory, framework and principles and then shows how the program works using the examples of Ikea, Scandic Hotels, Interface Inc.,and Collins Pine Co.He finishes up by summarizing the lessons learned from these actual experiences. This is an important book for those within organizations to use to encourage sustainability.
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