The Natural Step for Business examines how four very successful "evolutionary" corporations in Sweden and the United States—including IKEA and Scandic Hotels in Sweden, and Collins Pine and Interface in the U.S.—are positioning themselves for long-term competitiveness using The Natural Step as a central part of their corporate strategy. Nattrass and Altomare puncture the myth that a company must choose between profitability and care for the natural environment, and present a timely and practical application of this exciting model for global sustainability.
About the Author
Brian Nattrass: lawyer, CEO, Chairman of Earth Day International, and author of a book on corporate finance. Mary Altomare: academic administrator at Yale and Duke universities, and consultant with the World Bank and US AID. Both are now practice leaders for The Natural Step in North America.