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The Natural Step for Business: Wealth, Ecology & the Evolutionary Corporation (Conscientious Commerce) Paperback – January 1, 1999

4.6 out of 5 stars 7 customer reviews

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Editorial Reviews

Review

The Natural Step for Business examines how four very successful "evolutionary" corporations in Sweden and the United States-including IKEA and Scandic Hotels in Sweden, and Collins Pine and Interface in the U.S.-are positioning themselves for long-term competitiveness using The Natural Step as a central part of their corporate strategy. Nattrass and Altomare puncture the myth that a company must choose between profitability and care for the natural environment, and present a timely and practical application of this exciting model for global sustainability.

About the Author

Brian Nattrass: lawyer, CEO, Chairman of Earth Day International, and author of a book on corporate finance. Mary Altomare: academic administrator at Yale and Duke universities, and consultant with the World Bank and US AID. Both are now practice leaders for The Natural Step in North America.
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Product Details

  • Series: Conscientious Commerce
  • Paperback: 240 pages
  • Publisher: New Society Publishers (January 1, 1999)
  • Language: English
  • ISBN-10: 0865713847
  • ISBN-13: 978-0865713840
  • Product Dimensions: 6 x 1 x 9 inches
  • Shipping Weight: 13.6 ounces (View shipping rates and policies)
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (7 customer reviews)
  • Amazon Best Sellers Rank: #1,382,196 in Books (See Top 100 in Books)

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Customer Reviews

Top Customer Reviews

Format: Paperback
The authors provide a real service with this book. So far much of the published work on The Natural Step framework has remained conceptual, without a lot of practical examples of the model in practice. The case examples of IKEA, Collins Pine, and Interface provide valuable references for organizational managers and consultants who are working to build more sustainable organizations. I highly recommend this book.
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Format: Paperback
This is a terrifc book in that it not only lucidly explains the framework of the Natural Step but also gives some excellent practical examples of major corporations starting down the path towards sustainability. This will give them a great competitive edge. With examples like the Natural Step model being applied by the likes of IKEA and Interface one can remain optimistic in the face of the torrent of negatives about the degenerating nature of the world environment. I hope that this book will encourgae others to look nto what the Natural Step has to offer..
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Format: Paperback
Exceptional book describing the background of the Natural Step process but more importantly provides evidence that companies who embrace sustainabilty in every aspect will be well rewarded for their efforts. Well done with loads of detail.
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Format: Paperback Verified Purchase
The Natural Step for Business is a required text for anyone with an eye to sustaining their business and having a positive impact on the world and the ecology around them.

The book and its ideas challenge you to see the world as an interconnected place, and business as a part of the natural scheme of things. Sustainable business practices are inherently considerate of others and the world around them, and they are possible with deliberate choices and planning. It challenges us to think beyond the normal practices of business for me first , and to seek practices that do not trample any capitals, natural, human or economic under foot.

The Natural Step covers the idea of how and why one should be concerned with sustainable ideas beyond our selves. What we do matters in the small and large scale of life, and if you don't believe so - I dare you to read and honestly consider the facts set forward in this book!

It is worth its price, and actually returns more than you give for it!
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