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David L. Rogers is executive director of BRITE and faculty director of the Digital Marketing Strategy executive program at Columbia Business School.
Excellent background for organizations to re-invent their marketing efforts toward customer networks.
Good case studies on how to implement each of the 5 key strategies.
This book has me rethinking marketing as a network process as opposed to a single entity based process. The five step sequential strategy paradigm is intriguing. Good read too.Published on July 7, 2013 by Saximo
This book is exactly what I love to read. It does not give cheap "how to" tricks or "10 ways to grow in social networks". Read morePublished on December 11, 2011 by Mike Le
When I first picked up this book by David Rogers, (a professor at Columbia Business School), I thought it was yet another introduction to social communication... Read morePublished on May 4, 2011 by Eric Jensen
Whether you want to generate sales for your self-published first-novel or you work for a multi-national toy manufacturer developing new product lines, this is your handbook for how... Read morePublished on February 13, 2011 by Wander Lust
David Roger's has written more than a blazing hot biz book of the moment...no flash in the pan thinking on this one. Read morePublished on January 29, 2011 by Trish Rubin/TrishNYC