David L. Rogers is executive director of BRITE and faculty director of the Digital Marketing Strategy executive program at Columbia Business School.
This book has me rethinking marketing as a network process as opposed to a single entity based process.
Having based my business on building networks, David has given my thinking new clarity to evolve my own efforts...and the work of my clients.
If we do, then our future networks will continue to make us not only more connected but, let us hope, more human."
I am a natural networker and connector. It is natural for me to try to connect people with other people who might be of interest. Read morePublished on June 20, 2012 by Jim Estill
This book is exactly what I love to read. It does not give cheap "how to" tricks or "10 ways to grow in social networks". Read morePublished on December 11, 2011 by Mike Le
I am grateful to Thomas Kuhn and then to Joel Barker for filling one of my several knowledge gaps, in this instance the dual concepts of paradigm and paradigm shift. Read morePublished on August 25, 2011 by Robert Morris
When I first picked up this book by David Rogers, (a professor at Columbia Business School), I thought it was yet another introduction to social communication... Read morePublished on May 4, 2011 by Eric Jensen