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The Networked Nonprofit: Connecting with Social Media to Drive Change Paperback – June 28, 2010

ISBN-13: 978-0470547977 ISBN-10: 0470547979 Edition: 1st

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The Networked Nonprofit: Connecting with Social Media to Drive Change + Measuring the Networked Nonprofit: Using Data to Change the World + 101 Social Media Tactics for Nonprofits: A Field Guide
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Product Details

  • Paperback: 224 pages
  • Publisher: Jossey-Bass; 1 edition (June 28, 2010)
  • Language: English
  • ISBN-10: 0470547979
  • ISBN-13: 978-0470547977
  • Product Dimensions: 7 x 0.4 x 9.2 inches
  • Shipping Weight: 10.4 ounces (View shipping rates and policies)
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (34 customer reviews)
  • Amazon Best Sellers Rank: #92,555 in Books (See Top 100 in Books)

Editorial Reviews

Review

"A compelling book on how nonprofits can effectively utilize social media to help organizations to grow, change, and succeed. With deep knowledge and experience, the authors use narrative and examples to show how nonprofits can become networked and also engage people in shaping and sharing their work." (FastCompany.com, August 2010)

"Kanter and Fine have been experimenting with social media for years. They have worked with numerous nonprofits to learn how networked organizations operate and to educate others to the benefits of social media within a context of social change" (About.com, July 26, 2010)

About the Author

Named one of the most influential women in technology by Fast Company and one of BusinessWeek's "Voices of Innovation for Social Media," Beth Kanter is the author of Beth's Blog: How Nonprofits Can Use Social Media (http://www.bethkanter.org) and the CEO of Zoetica.

Allison H. Fine is the author of Momentum: Igniting Social Change in the Connected Age, which was the winner of the 2007 Terry McAdams National Nonprofit Book Award.

Customer Reviews

I really enjoyed the material in this book.
Douglas Mcclure
Being a hound for books that overlap nonprofits and social media, I can tell you The Networked Nonprofit is the best out there today!
Manny Hernandez
Even those that have been in this space for longer will likely find some useful nuggets.
Sharon L Coviak

Most Helpful Customer Reviews

38 of 40 people found the following review helpful By Anthony H. Shawcross on October 5, 2010
Format: Paperback
Allison Fine and Beth Kanter have impressed me with their perspective and insight into the opportunities that evolving technologies represent for the nonprofit sector. I read Momentum in 2006, and have read Kanter's blog for years, so I was excited to read this book. I was disappointed to learn that it offered nothing that hasn't been portrayed in their earlier works, and found it to be a rudimentary introduction that had no compelling crux bringing everything together.
While the book might be useful for those who are looking for an introduction to the promise of social networks for nonprofits, I actually found Momentum to be better-organized and more compelling (and still relevant), and have found more useful info (though no better organized) in Beth's top-ten blog posts [...]. There seemed to be little original research behind this book, only interesting-but-anecdotal examples of successes and trends in the nonprofit sector, and no comprehensive explorations of results experienced across any range of organizations (time-savings, increased expenses, cost-shifts, increased membership, etc).
I don't think nonprofits will find this book useful as a guide for how to replicate the examples provided, though it will help open their eyes to the same new ways of thinking that are presented in Momentum and Beth's Blog.
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11 of 13 people found the following review helpful By Allyson Kapin on June 19, 2010
Format: Paperback
I had an opportunity to read a copy of Beth and Allison's book and it's filled with great resources and tips on how to really engage constituents and measure your impact. I also appreciated the style of the writing - very straight forward and not full of marketing jargon that so many other books utilize.

I would encourage all nonprofit campaigners to read the book, particularly Executive Directors, many who are still struggling to understand and navigate the online world and building online communities.

PS: I added my above comment to the discussion section as well but since it's more of a review I thought it was appropriate to have it here too.
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11 of 14 people found the following review helpful By Jocelyn C. Harmon on June 17, 2010
Format: Paperback
The Networked Nonprofit by Beth Kanter and Allison Fine is an important read as it reminds us that success in social media is both a cultural and a technological issue. And, we need to stop just focusing on the "bells and whistles."

I particularly liked the chapter, "Creating a Social Culture." Before diving into social media it makes sense to have internal discussions about what the organization stands for, how it treats "insiders" and "outsiders," and to address fears about social media. This has to happen at the highest levels of the organization or social media efforts will fall flat.

Kanter and Fine also make the case that "free agents"- people working on social change outside of organizations - are here to stay and can be a nonprofit's best ally in achieving it's goals. All nonprofits should identify and befriend their free agents and encourage them to leverage their networks, ideas, and passion for the cause.

In short, this book will help you deal with the organizational landmines that you'll inevitably traverse if you want to become a "Networked Nonprofit" that works smarter, faster and is truly making lasting change in the world.
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2 of 2 people found the following review helpful By Tobi on October 27, 2010
Format: Paperback Verified Purchase
Posted on Tobi's Nonprofit Management Blog ([...]) October 21, 2010

If you're wondering whether social media is just a fad, getting ready to dip your toe into the proverbial pool, or you've already taken the plunge and aren't getting results you hoped for, this book is for you.

Beth Kanter and Allison Fine, two leaders in nonprofit technology circles, recently published The Networked Nonprofit: Connecting with Social Media to Drive Change. The book is split into two sections -- the first covering what it means to be a networked nonprofit and the second offers tips and case studies of how to work in a networked way.

Why It's a Good Read

Here are two reasons to spend a weekend on the couch reading -- one, because there aren't many good books out there that address nonprofit management needs beyond the basic level. This book is a refreshing change. More important, though, are Kanter and Fine's critical connections between the use of social media and the daunting challenges our sector faces in an evolving world. We are witnessing a sea change in the way leading organizations engage the public in solving societal problems.

If you're looking for a step-by-step guide on how to set up a Facebook page, this isn't it. Although it's chock full of tips, advice, and case studies, the book is more intriguing as a treatise on where we find ourselves today and where we need to head in the future.

Four Big Ideas from the Book

"Networked nonprofits are easy for outsiders to get in and insiders to get out." -- This goes beyond breaking down internal silos and sharing your annual report on a website. They point to a level of transparency and organizational "porousness" that is revolutionary. Trust me. It will give you pause.
Read more ›
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4 of 5 people found the following review helpful By louiechick on November 2, 2011
Format: Paperback
After reading The Networked Nonprofit by Beth Kanter and Allison Fine it is clear that social media is not merely another tool in the marketing arsenal. Yes, it can help you reach your target audiences, but it is much, much more. Social media is actually a way of thinking and engaging that can break open the box that constrains non-profits.

That is refreshing and scary. In the conclusion of the chapter "Creating a Social Culture" the authors note: "Shifting the culture of an organization is not just about having new ideas or working with new tools; it means actually thinking about the work and organization fundamentally differently. Organizations need to practice being social and engaging with the outside world."

The book underscores that we are witnessing a sea change in the way organizations engage the public. Rather than hiding from the criticisms of bloggers and tech-savvy citizens ranting online, venerable organization like the American Red Cross are finding ways to implement social media to engage their critics in conversation. Yes, blog posts, comments on Face book, tweets and other online tools give naysayers a voice, but they also give non-profits the chance to bat back misconceptions and inaccurate information and educate the broader public at the same time.

The rub? The public gets to peak inside the box.

But if organizations are truly ready to shift their approach, to open the lid, to be transparent and reap the rewards of building relationships, strengthening and widening connections, being more transparent and garnering trust, then put social media in the arsenal.

There will be growing pains, no doubt, but this book will serve as a guide and provide inspiration that could be truly transformational.
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Most Recent Customer Reviews


More About the Author

Beth Kanter is the author of Beth's Blog: How Nonprofits Can Use Social Media, one of the longest running and most popular blogs for nonprofits. She co-authored the book titled "The Networked Nonprofit" with Allison Fine published by J Wiley in 2010 that received Honorable Mention for the Terry McAdams Award. Beth has over 30 years working in the nonprofit sector in technology, training, capacity building, evaluation, fundraising, and marketing. Her second book, Measuring the Networked Nonprofit, with Co-Author KD Paine, will be published in October, 2012.

In 2009, she was named by Fast Company Magazine as one of the most influential women in technology and one of Business Week's "Voices of Innovation for Social Media." She was named Visiting Scholar for Social Media and Nonprofits for the David and Lucile Packard Foundation in 2009-2012. She was a Society of New Communications Research Fellow for 2010.

Beth was honored with the inaugural PepsiCo Women's Inspiration Award at the 2011SxSW Interactive Festival.

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The Networked Nonprofit: Connecting with Social Media to Drive Change
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