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30 of 33 people found the following review helpful
on August 26, 2003
Format: Paperback
I received this book as a gift since my friend knows that I'm continuing to refine my professional "soft" skills. Networking has always been one area that I've been terrified of. I've never been able to strategically meet new people and build upon the relationships that I had. Diane's book breaks down networking to the bare essentials and makes it very easy to understand. The important thing is that this book makes it easy to make small successes every day and soon enough, you're a networking maniac!
I've been successful using her advice in a very short time. Ultimately, you have to make the change and be more positive about meeting people and enhancing your professional and personal relationships but Diane's book is a great coach! I would recommend this book highly to anyone looking to build this very important skill.
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34 of 39 people found the following review helpful
on July 8, 2003
Format: Paperback
In the nineties, business people discovered the importance of relationships: it was easier, safer and more reliable to deal with people you knew and trusted. The evolution of this ninety's insight is the explosion we see today of networking groups. Businesses and business people alike understand the importance and potential of networking. Unfortunately for most of them, it is potential unrealized. For the truth is most business people don't know how to effectively network. They view networking as nothing more than showing up to an event, shaking some hands, handing out business card and waiting for the business to flow. It rarely does.
Networking, however, works and can be a fecund source of new business and new opportunities- if one knows how to do it effectively. In "The Networking Survival Guide" Diana Darling teaches you how to do just that. In 237 pages, Ms Darling covers not just the ABC's of effective networking but the complete alphabet on effective networking. What is networking? How do I get started and where do I go? How do I prepare to network and what tools do I need? How do I start, stop and transition a networking conversation? What are some of the best practices when I'm face to face and when I'm not? How do I follow-up on my networking opportunities? What do I do if I'm uncomfortable about networking? In a style that is easy, engaging and economical , Ms Darling addresses all of these questions and more. In doing so, she provides not just the know-how, but the how-to. You can open her book up to any page and gain value, a rare accomplishment even for a self-help book.
If you want to learn how to network, or if you are already networking and want to do it better, pick up this book. You won't be disappointed.
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13 of 14 people found the following review helpful
Format: Paperback
Great networking opportunities are constantly around us, but never confuse networking with schmoozing. That's one of the great lessons of Diane Darling's "The Networking Survival Guide: Get the Success You Want by Tapping Into the People You Know." As someone who coaches independent professionals on how to find new clients, I found the book to be excellent. Schmoozing has the connotation that you are getting something from someone with no benefit to the other person, says Darling. So you schmooze, you lose. Instead, to woo and win new clients, you need to be willing to give before you get in networking situations.
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7 of 8 people found the following review helpful
on April 26, 2003
Format: Paperback
I met Diane at a conference recently and she approached me afterwards about some ideas she had been kicking around. She emanated professionalism and a charisma that I couldn't put my hands on. I found out later she had written The Networking Survival Guide.
Reading the book over the next several days was interesting. I found that the author was the paragon of networking skills. She really practices what she preaches and it shows in actions she takes (from the two-pump handshake to the business card case she uses.)
The Networking Survival Guide has a plethora of tools, tips, and ideas that WILL improve your networking skills if you practice so that the skills become a part of who you are. It is packed with experiences of interesting people from various walks of life who have personal network stories that expanded my horizons and conceptions about the value of networking and the many shapes and forms that it takes.
The book is a quick read, but your Return On Reading Investment (RORI) will be off the charts, if you can become a more powerful networker. Diane demonstrates again and again in the book that it is networks that really make things happen in your life. Read the book and then use it as a way to increase your network... Who knows what interesting things might happen?!
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12 of 15 people found the following review helpful
on June 11, 2003
Format: Paperback
I have enjoyed hearing Diane speak on this topic in the past and have eagerly awaited the release of her first book. As I expected, it is a superbly pragmatic approach to refining a business and life skill that everyone needs, but few truly embrace, and even fewer maximize to its full potential. Diane empowers the reader through such practical, easy-to-follow advice, that one would almost have to feel silly to be intimidated in networking situations after reading this book. It's not rocket science, but a set of wonderfully helpful reminders and tips that take the anxiety (and mystery) out of networking. Read this book and you will actually look forward to networking events in the future.
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37 of 50 people found the following review helpful
on July 30, 2004
Format: Paperback
Although quite entertaining and filled with interesting stories and examples, such qualities ultimately bring a significant cost for a serious reader in the following ways. Because it is too "user-friendly," the author focuses too much on explaining basic ideas and keeping the reader entertained rather than explaining the essentials and even introduce advanced skills of networking offered by other books. Further, the organization of this book may appear to be well-done, yet once the reader begins reading the content, he/she will realize that due to storytelling here and there, sometimes the main, essential points can easily be missed. I suggest for those who are looking for an in-depth approach to networking look elsewhere.
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1 of 1 people found the following review helpful
on July 23, 2008
Format: Paperback
Diane cuts straight to the most important obstacles some people have to networking:

"It feels shmoozy and disingenuous."
"I feel like I would be using people or taking advantage of them"
"I never know what to say."
"I feel like I'd be intruding on them"

Diane's book cuts straight to those objections, explains why they are only sometimes true, and outlines a very specific path for how to be a genuine, helpful, positive networker that adds value to everyone they meet. She shows that networking isn't for sleezeballs - it's for people who want to help others, people who have more to give to life than just a 9-to-5, and who want to build more meaningful relationships, principally by:

-thinking of networking as a 2 way street, not a "what can you do for me" proposition
-recognizing that most people welcome comfortable conversation with a new person at a trade show, conference, airport...they enjoy making meaningful connections just like you do
-proposing that if you give freely of yourself (help others with your network) that they will return the favor tenfold.

The result is a guilt free, life-giving, and sweetly connected network of relationships where everyone wins. I really liked this book and its practical, entertaining suggestions to get you over the hump and into the conversation. Should be a staple business book and a standard read for MBAs. Well worth the purchase price.
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3 of 4 people found the following review helpful
Format: Paperback
This is the best book on networking that I've come across! Starts at the beginning and keeps getting better! Really easy to understand and apply in your own life/business. I bought another book on networking and found this book at the library. I wish it had been the other way around, and I'd bought this and borrowed the other! This book answers questions about everything you need to know, and includes things you probably wouldn't have thought to ask.

The book is divided into 18 chapters. Each chapter begins with a relevant quote, dives right to the meat of the subject and has sub-headings, questions and advice then ends with a summary.

I love this book and will be getting my own to refer back to! If you are looking for a great book on networking, this is it!
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5 of 7 people found the following review helpful
on June 5, 2003
Format: Paperback
It has become apparent in today's challenging times that the person with the best networks wins. The days of the "Lone Wolf" are far past and being able to tap into the advice and resources of others is the key to thriving today. Ms. Darling's excellent treatment of this subject can benefit anyone. The book is filled with practical tips on how to connect with other people and extablish a network that will be mutually productive. As I read the book there were constant "Aha's" on every page. To sum it up: networking is core to success today and core to networking is doing the myriad little things that are so easy to forget or overlook. an excellent piece of work which sets the standard for this type of book.
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5 of 7 people found the following review helpful
Format: Paperback
Ms. Darling gives practical techniques for developing a profile for the value of each of one's contacts. She reinforces the concept that networking is not sending junk email, but providing real value to real people in return for the same. I like the fact that she reminds the reader that networking doesn't just happen in business, and that the contacts one makes elsewhere can be part of one's network. Her book is excellent and I was lucky enough to hear her speak once.
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