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In general, readers new to social media will enjoy an extensive introduction that accurately describes the current state of Internet communities and provides significant insight into the historical trends that have led us into the Twitter age...One step toward achieving a well executed social media marketing campaign involves understanding the best ways to engage communities. Weinberg's book is a great place to start.
--Armando Roggio, Practical eCommerce
...a heck of a book.
--Chris Brogan, ChrisBrogan.com
I think what readers will find expecially useful is the straightforward and example rich approach Tamar takes in explaining how companies and individuals can succeed towards marketing goals through thoughtful participation. Getting advice from someone who has ’been there, done that’ can save a substantial amount of resources, money and shorten the time to get up to speed.
--Lee Odden, Online Marketing Blog
Want the nitty gritty details of social media success? Weinberg (the Queen of Smart) has literally hundreds of great tips in this book.
--Steve Cunningham, Mashable.com
Tamar Weinberg is a writer and internet marketing consultant specializing in blogger outreach, viral marketing, and social media. She maintains a personal blog about all things social media at www.techipedia.com. She is based in New York City.
Tamar Weinberg, with exceptional clarity and experience, gave me insights and knowledge for Social Web success....thank You Tamar. Read morePublished 6 months ago by NathanSA
This book was a great help in learning how to market on social websites. I got a lot of GREAT tips and learned so much. Should be read by anyone starting a website page.Published 8 months ago by Charlene A. Kowalski
I am a social media concentration student getting my MBA and this was a great help in my final project. We had to develop our own social media campaign.Published 18 months ago by A. McGee
......to friends and colleagues. Tamar is a great writer who makes this topic of social media and community management very accessible and not at all complicated. Read morePublished on September 6, 2012 by MelC
I need to get a good foundation of information before diving into social media. I think it probably saved me a lot of time and embarrassment. Read morePublished on July 21, 2012 by gary D
The social media landscape is in a state of constant changes, the foundamentals though stay the same and this book will help you getting an understanding of the fundamentals and... Read morePublished on May 5, 2012 by Philippe Gadeyne
This book frames social media at a macro-level and focuses on how to leverage it as a new-age marketing tool for creating real business impact. Weinberg knows her topic very well. Read morePublished on March 21, 2012 by glaput
Tamar Weinberg, author of The New Community Rules: Marketing on the Social Web, knows her subject matter. Read morePublished on March 19, 2012 by elyselorraine
Excellent insights into using social media as a marketing channel and engaging your community. Avoid common pitfalls and leverage the power of this highly effective medium.Published on April 12, 2011 by Marc Beharry