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The New Edge in Knowledge: How Knowledge Management Is Changing the Way We Do Business [Hardcover]

Carla O'Dell , Cindy Hubert
4.8 out of 5 stars  See all reviews (11 customer reviews)

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Book Description

March 1, 2011
The best thinking and actions in the fast-moving arena of collaboration and knowledge management

The New Edge in Knowledge captures the most practical and innovative practices to ensure organizations have the knowledge they need in the future and, more importantly, the ability to connect the dots and use knowledge to succeed today.

  • Build or retrofit your organization for new ways of working and collaboration by using knowledge management
  • Adapt to today's most popular ways to collaborate such as social networking
  • Overcome organization silos, knowledge hoarding and "not invented here" resistance
  • Take advantage of emerging technologies and mobile devices to build networks and share knowledge
  • Identify what can be learned from Facebook, Twitter, Google and Amazon to make firms and people smarter, stronger and faster

Straightforward and easy-to-follow, this is the resource you'll turn to again and again to get-and stay-in the know. Plus, the book is filled with real-world examples – the case studies and snapshots of how best practice companies are achieving success with knowledge management.

Praise for The New Edge in Knowledge: How Knowledge Management is Changing the Way We Do Business

“You may think you know knowledge management, but this is new—how knowledge initiatives can incorporate social media, mobile technologies, and learning, for example. This book integrates the new knowledge management with the best of the old, such as communities of practice and measurement. KM still matters, and this book tells you why.”
Thomas H. Davenport, President’s Distinguished Professor of IT and Management, Babson College

"Over the last decade, knowledge management has emerged as a key success factor for the modern corporation, driven by tremendous advances in business analytics. This book studies the best practices in knowledge management and how leadership companies are applying them today."
Virginia M. Rometty, Senior Vice President and Group Executive Sales, Marketing and Strategy, IBM

“APQC has been on the leading edge of knowledge management for almost two decades. O’Dell and Hubert have captured those best practices and created a road map to transform the way people work. Reap the benefits of their experience.”
C. Jackson Grayson, Chairman and Founder, APQC and co-author of If Only We Knew What We Know

The New Edge in Knowledge is a useful how-to manual that takes best practice sharing and organizational capability building to the next level: Web 2.0, social networking, mobility, and communities of practice. National and international examples show how companies can create strategic alignment and systematic management to transfer knowledge rapidly and effectively.”
Rosabeth Moss Kanter, Harvard Business School professor and author of SuperCorp: How Vanguard Companies Create Innovation, Profits, Growth, and Social Good

"What has made our KM program strong is sticking to the fundamentals-- that's exactly what this book outlines. It provides trusted advisor guidance on how any company or organization can take the concrete steps to create and implement a world class KM strategy."
Dan Ranta, Director of Knowledge Sharing, ConocoPhillips

“Carla O'Dell and Cindy Hubert have written an amazingly down to earth, useful and practical book on knowledge management and its importance to modern business. Starting with the distinction between information and knowledge, they provide a viewpoint that leaves IT in the dust. Read it to prepare for tomorrow's world!”
A. Gary Shilling, President, A. Gary Shilling & Co., Inc.

“A practical business approach to knowledge management, this book covers KM's value proposition for any organization, provides proven strategies and approaches to make it work, shares how to measure KM's impact, and illustrates high level knowledge sharing with wonderful case studies. Well done!”
Jane Dysart, Conference Chair, KMWorld & Partner, Dysart & Jones Associates

“This book is a tour de force in the field of knowledge management. Read every single page and learn about best practices from the leading firms around the world. All of this and more from the company that leads the way in the field: APQC. I highly recommend it for your bookshelf.”
Dr. Nick Bontis, Director, Institute for Intellectual Capital Research

“Food for thought from two of the pioneers. Carla O’Dell and Cindy Hubert have been in the trenches with many of the organizations that have succeeded in leveraging KM for business benefit. They recognized early the symbiotic relationship between knowledge flow and work flow and have guided practitioners in the quest to optimize and streamline both.”
Reid Smith, Enterprise Content Management Director, Marathon Oil Company

“Carla O’Dell and Cindy Hubert take knowledge management from vague idea to strategic enabler. In so doing, they clear up the not only the whats, but the whys and the hows. This book establishes knowledge management as an organizational discipline. The authors offer a straightforward set of execution steps, coaching readers on how to launch their own knowledge management programs in a deliberate and rigorous way.”
Jill Dyché, Partner and Co-Founder, Baseline Consulting; Author of Customer Data Integration: Reaching a Single Version of the Truth

“The authors and APQC have put together an excellent ‘how to’ manual for Knowledge Management (KM) that can benefit any organization, from those experienced in KM to those just starting. The authors have taken their years of experience and excellence in this field and written a masterful introduction and design manual that incorporates industry best-practices and alerts readers to the pitfalls they are likely to encounter. This book needs to be in the hands of every KM professional and corporate senior leader.”
Ralph Soule, a member of the US Navy


Frequently Bought Together

The New Edge in Knowledge: How Knowledge Management Is Changing the Way We Do Business + The Complete Guide to Knowledge Management: A Strategic Plan to Leverage Your Company's Intellectual Capital + Knowledge Management in Theory and Practice
Price for all three: $109.84

Buy the selected items together


Editorial Reviews

From the Inside Flap

Knowledge management (KM) has come of age, and the time to reap its many benefits is now. Learn how some of today's leading organizations have achieved impressive results in KM, and apply the same strategic principles in your organization with the expert guidance found in The New Edge in Knowledge.

Sharing their decades of experience at the American Productivity & Quality Center (APQC)—an unrivaled resource for performance analytics, best practices, process improvement, and knowledge management—authors Carla O'Dell and Cindy Hubert present the best, most practical, and most innovative practices drawn from their firm's pioneering research and collaboration with some of the world's best organizations, including IBM, the U.S. Navy, ConocoPhillips, Fluor, Petrobras, and dozens of others.

The New Edge in Knowledge shows you how to implement a proven organization-wide KM strategy that works. The end result is a robust and steadfast enterprise KM program that guarantees your organization's success today and tomorrow.

This new release details APQC's KM program framework for:

  • Focusing attention on the true value proposition for KM

  • Determining an organization's most critical knowledge

  • Ensuring knowledge flows where it needs to

  • Building a strategic business case

  • Selecting the right portfolio of KM approaches

  • Incorporating those approaches into employees' daily work life

  • Laying out a thriving infrastructure through governance, roles, and funding

  • Branding and communicating KM

  • Measuring a KM program and ensuring it continues to add new value

Whether you're just starting with KM, starting over, or trying to figure out the next big thing, The New Edge in Knowledge will save you time and money and will help you operate at the highest level of KM maturity.

Visit www.NewEdgeInKnowledge.com to:

  • Access resource files for each chapter

  • Join the discussion blog

  • Learn about upcoming presentations

From the Back Cover

"You may think you know knowledge management, but this is new—how knowledge initiatives can incorporate social media, mobile technologies, and learning, for example. This book integrates the new knowledge management with the best of the old, such as communities of practice and measurement. KM still matters, and this book tells you why."—Thomas H. Davenport, President's Distinguished Professor of IT and Management, Babson College

"Over the last decade, knowledge management has emerged as a key success factor for the modern corporation, driven by tremendous advances in business analytics. This book studies the best practices in knowledge management and how leadership companies are applying them today."—Virginia M. Rometty, Senior Vice President and Group Executive Sales, Marketing and Strategy, IBM

"APQC has been on the leading edge of knowledge management for almost two decades. O'Dell and Hubert have captured those best practices and created a road map to transform the way people work. Reap the benefits of their experience."—C. Jackson Grayson, Founder and Chairman, APQC and coauthor of If Only We Knew What We Kno

"The New Edge in Knowledge is a useful how-to manual that takes best practice sharing and organizational capability building to the next level: Web 2.0, social networking, mobility, and communities of practice. National and international examples show how companies can create strategic alignment and systematic management to transfer knowledge rapidly and effectively."—Rosabeth Moss Kanter, Professor, Harvard Business School, and author of SuperCorp: How Vanguard Companies Create Innovation, Profits, Growth, and Social Good

"What has made our KM program strong is sticking to the fundamentals—that's exactly what this book outlines. It provides trusted advisor guidance on how any company or organization can take the concrete steps to create and implement a world???class KM strategy." —Dan Ranta, Director of Knowledge Sharing, ConocoPhillips

Visit www.NewEdgeInKnowledge.com to learn more and join the discussion.


Product Details

  • Hardcover: 256 pages
  • Publisher: Wiley; 1 edition (March 1, 2011)
  • Language: English
  • ISBN-10: 0470917393
  • ISBN-13: 978-0470917398
  • Product Dimensions: 6.4 x 0.9 x 9.3 inches
  • Shipping Weight: 15.5 ounces (View shipping rates and policies)
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (11 customer reviews)
  • Amazon Best Sellers Rank: #30,233 in Books (See Top 100 in Books)

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Customer Reviews

4.8 out of 5 stars
(11)
4.8 out of 5 stars
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This book describes knowledge management in actionable terms. Art Schlussel  |  7 reviewers made a similar statement
Bravo to them, and to any of you who decide to purchase a copy - a very smart investment. D. Arseneault  |  2 reviewers made a similar statement
Most Helpful Customer Reviews
8 of 8 people found the following review helpful
Format:Hardcover
According to Carla O'Dell and Cindy Hubert, "this book tells you how leading organizations achieve great results in knowledge management, or KM, and provides the strategic principles to help you do the same in your organization." Note the use of direct address in this, the second paragraph of the Preface. O'Dell and Hubert almost immediately establish a personal rapport with their reader and sustain it as they present their material throughout the book's lively and eloquent as well as substantial narrative.

Although O'Dell and Hubert have extensive experience with all manner of organizations because of their respective responsibilities with APQC (American Productivity and Quality Center), each is a world-renowned thought leader in her own right. It is to the reader's great advantage that they can - and do - bring their considerable talents to bear when examining a wealth of information, insights, caveats, and recommendations generated by hundreds of AQPC-sponsored initiatives that include research studies, special reports, conferences, workshops, seminars, and publications.

As its website correctly notes, "Since 1977, APQC has been focused on providing organizations around the world with the information they need to work smarter, faster, and with confidence. Every day we uncover the processes and practices that push organizations from good to great. As one of the world's leading proponents of process and performance improvement, we follow our mission to help organizations around the world improve productivity and quality by discovering effective methods of improvement, broadly disseminating findings, and connecting individuals with one another and with the knowledge they need to improve."

O'Dell and Hubert carefully organize their material within 11 chapters that (in effect) provide a sequence of stages by which to plan, launch, implement, and then strengthen a KM program to achieve objectives that include these:

o Establish the foundation that positions KM for the future
o Determine the value proposition
o Identify critical knowledge needs
o Identify critical knowledge now available
o Identify critical knowledge gaps to be filled
o Formulate a framework for KM strategy development
o Select and design KM approaches
o Activate social networking
o Determine governance principles, policies, and procedures
o Build a knowledge sharing culture
o Measure the impact of KM operations and initiatives

I especially appreciate O'Dell and Hubert's brilliant use of reader-friendly devices in each chapter such as "Resources" that contextualize and expand on material discussed in the chapter, boxed summaries of key points and suggested action steps, Figures and Tables (to illustrate alphanumeric relationships), and checklists that will facilitate, indeed expedite periodic review later of key passages.

There are hundreds of comments and phrases inserted throughout the book that strengthen the aforementioned rapport. For example, direct address ("you can assess where the flow of knowledge is breaking down" on Page 31) and invitation with use of a first-person plural pronoun ("Let's now examine how to gauge such impact" on Page 142). In other words, from beginning to end, O'Dell and Hubert take the reader under their proverbial wing of knowledge and wisdom and over time prepare their reader to provide the leadership and management that are required to convert the right information into the most effective action.

Near the end of the book, I can almost hear them say, "Now let's take a look at several companies that have gained the new edge in knowledge management. Let's see what we can learn from them that will help you in your own organization." The mini-case studies are of ConocoPhillips, Fluor, IBM, and MITRE. This material, all by itself, is worth far more than the cost of a copy of this book. Their greatest value, however, can only be derived if the material that precedes them is read (and preferably re-read) with appropriate care.

Vision alone is not enough. Thomas Edison once said that "vision without execution is hallucination."

Action alone is not enough. Peter Drucker once said that there is nothing "quite so useless as doing with great efficiency what should not be done at all."

And knowledge alone is not enough. Extensive research conducted by Jeffrey Pfeffer and Robert Sutton (among others) suggests that a significant percentage of C-level executives have a "knowing-doing gap."

I know of no other single source that offers more and better information, insights, and advice about knowledge management than does this one. I commend Carla O'Dell and Cindy Hubert on a brilliant achievement. Bravo!
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3 of 3 people found the following review helpful
5.0 out of 5 stars Great Resource for Mid-to-Large Companies August 9, 2011
Format:Hardcover
I've been following the field of Knowledge Management for twenty years, and I think that this book is a great summation of the key points. I'd recommend this book for employees of large enterprises who'd like to start, refine, benchmark or improve their KM efforts. The book provides many large-company examples that detail the KM efforts of companies like IBM, MITRE, Fluor, and ConocoPhilips. Some of the most useful information in the book includes:
* Enterprise KM Maps
* KM Roles
* 3 Categories of Metrics
The case studies -- both the in-depth ones at the end of the book and the shorter ones sprinkled throughout the chapters -- provide helpful details that illustrate the concepts presented.
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3 of 3 people found the following review helpful
5.0 out of 5 stars Comprehensive Approach March 10, 2011
By Matthew
Format:Hardcover
This book provides a strategic road map for knowledge management efforts. APQC has been researching best practices in knowledge management for two decades. And APQC leaders O'Dell and Hubert have compiled those findings and created a framework to create a knowledge management strategy. This book covers all the bases and has some great examples to drive home the best practices.
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Most Recent Customer Reviews
5.0 out of 5 stars Book was like brand new
Book was like brand new and arrived before the expected time. Thanks for the transcation. Would do business again. Thanks!
Published 1 month ago by S Denise Ables
4.0 out of 5 stars Practical guide to implementing a knowledge management strategy
Knowledge management (KM) experts Dr. Carla O'Dell and Cindy Hubert present a framework for determining your organization's "critical knowledge," which includes what you know about... Read more
Published 6 months ago by Rolf Dobelli
4.0 out of 5 stars Great framework for launching a Knowledge Management Program
Carla put together a great framework for launching a Knowledge Management Program. The case studies and models are easy to understand and helpful when considering how to start. Read more
Published 13 months ago by Kenneth R. Carroll
5.0 out of 5 stars Well said!
For those of us that work in KM, you know how confusing it can be to explain. Carla and Cindy have done it again! Read more
Published 17 months ago by P. Kane
5.0 out of 5 stars "New Edge...Knowledge" - "Now / Today" Views of KM to Build and / or...
>>>..."New Edge...Knowledge" captures and brings us forward to the most practical, innovative, thinking, action & fast moving sections of where we are or should be Today / Now -... Read more
Published 19 months ago by Michael Sykes
5.0 out of 5 stars A great reference for knowledge management practitioners
This book describes knowledge management in actionable terms. Carla and Cindy have done a great job of linking theory to action to actual case studies. Read more
Published 22 months ago by Art Schlussel
5.0 out of 5 stars Insightful, common sense approach to Knowledge Management
I found New Edge in Knowledge to be an excellent read. As a Knowledge Management professional, I gleaned several common sense, practical insights throughout the work that I will... Read more
Published on May 4, 2011 by Eric Berghoff
5.0 out of 5 stars Best KM "All In One" Yet!
Knowledge management is challenging subject area / management practice to understand, and within which to develop and implement practical, impactful initiatives that provide... Read more
Published on April 25, 2011 by D. Arseneault
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