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I very much enjoyed the writing style, the book is easy to read, has great practical examples, and all the key points are highlighted.
The author , who is a good writer, lays out where and how you need to meet and exceed buyer needs and expectations in order to make, keep and continue a sale.
I highly recommend this book for any business operator regardless of the size of the business, it is perfect for fortune 500 companies to a single operator.
Everything Mr Bloom says in his book is true. Ho Hum. Nothing in this book is new, inspiring or exciting. Read morePublished on November 30, 2010 by The Happy Artist
Mr. Bloom teaches us that advertising and marketing begins with the customer, thinking like the customer, and delivering a great customer centric experience, especially at four... Read morePublished on November 27, 2010 by GREG SLAMOWITZ
What sold something once may not sell it now. "The New Experts: Win Today's Newly Empowered Customers at Their 4 Decisive Moments" delves into today's customer culture where now,... Read morePublished on October 8, 2010 by Midwest Book Review
I just finished reading Bob Bloom's The New Experts. This is the second book that I have read that Bloom has written. Both books are compelling and they are must reads. Read morePublished on September 13, 2010 by Gene Carr