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The New Gold Standard: 5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of the Ritz-Carlton Hotel Company Hardcover – July 4, 2008


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The New Gold Standard: 5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of the Ritz-Carlton Hotel Company + Be Our Guest: Perfecting the Art of Customer Service (Disney Institute Book, A) + The Nordstrom Way to Customer Service Excellence: The Handbook For Becoming the "Nordstrom" of Your Industry
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Product Details

  • Hardcover: 224 pages
  • Publisher: McGraw-Hill; 1 edition (July 4, 2008)
  • Language: English
  • ISBN-10: 0071548335
  • ISBN-13: 978-0071548335
  • Product Dimensions: 8.8 x 5.6 x 1.1 inches
  • Shipping Weight: 1.7 pounds (View shipping rates and policies)
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (48 customer reviews)
  • Amazon Best Sellers Rank: #16,319 in Books (See Top 100 in Books)

Editorial Reviews

From the Back Cover

Set the "Gold Standard" for your industry.

  • Define and Refine
  • Empower Through Trust
  • It's Not About You
  • Deliver 'Wow!'
  • Leave a Lasting Footprint

"Required reading for anyone who wants to learn how to create passionate employees and customers!" --Ken Blanchard, co-author of The One Minute Manager and The One Minute Entrepreneur

“The Ritz Carlton is the best hotel chain in the world because of the unique experience it offers. This book shows you how to install the same customer-focused attitude toward service that makes a world leader." --Brian Tracy, author of The Way to Wealth

About the Author

Joseph A. Michelli, Ph.D., is an internationally sought-after speaker and business consultant whose clients include Bridgestone Firestone, Nokia, The Hartford Insurance Group, and UCLA Health System. The author of the bestselling The Starbucks Experience, he has appeared on The Glenn Beck Show and CNBC’s On the Money.

More About the Author

Hello, I am Joseph Michelli a business consultant, professional speaker and author. I consult for and write about transformational leadership and ways to deliver extraordinary employee and customer experiences.

My 5 business titles include:
The Starbucks Experience: 5 Principles for Turning Ordinary into Extraordinary, The New Gold Standard - 5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of The Ritz-Carlton Hotel Company,
Prescription for Excellence: Leadership Lessons for Creating a World Class Customer Experience from UCLA Health Systems,
The Zappos Experience - 5 Principles to Inspire, Engage, and WOW, and
When Fish Fly - Lessons for Creating a Vital and Energized Workplace from The World Famous Pike Place Fish Market (co-authored with the owner of the market Johnny Yokoyama).

I also authored one parenting book titled Humor, Play and Laughter: Stress-proofing Life with your Kids.

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Customer Reviews

Was a good book with really good core ideas for customer service.
SEM
In The New Gold Standard, Joseph Michelli does an excellent job of describing why the Ritz is an icon for great service.
Walter H. Bock
This is definitely a "must read" for those interested in the hospitality industry.
Nancy A. Norman

Most Helpful Customer Reviews

15 of 17 people found the following review helpful By Walter H. Bock on February 13, 2009
Format: Hardcover
It seems like everyone who's ever stayed at a Ritz Carlton has a story to tell. I guess we just tell them to each other because this is the first book I've ever seen about the marvelous organization that is the Ritz.

In The New Gold Standard, Joseph Michelli does an excellent job of describing why the Ritz is an icon for great service. He starts with the story of the Ritz, from Cesar to the present. Then he tells the purpose of the book.

"The New Gold Standard is primarily intended to help managers, owners, and leaders understand the driving principles, processes, and practices that have generated unusual staff loyalty, world-class customer engagement, and significant brand equity for Ritz Carlton."

He does that and more. Besides the view from the top, Michelli gives us the view from behind the counter and other places at the frontline. He structures the book by using five key principles that he thinks can guide any business that wants to deliver consistent, world-class service.

Principle One, Define and Refine is the foundation. You can't expect it if you can't articulate it. You can't expect it all the time unless you make it part of the culture.

This is not simply the "Credo Card." Many companies have something similar. It's working the card into discussions and instructions. It's sharing the card with guests.

It's the motto: "Ladies and gentlemen serving ladies and gentlemen." There's an old-world quaintness about the language, but there's no mistaking the meaning. People who work for the Ritz are "ladies and gentlemen." Their guests are "ladies and gentlemen," too.

There's attention to shared standards. Those include the Three Steps of Service and the 20 Basics.
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7 of 8 people found the following review helpful By K. Park on February 11, 2009
Format: Hardcover Verified Purchase
Although it is a bit of an infomercial for Ritz Carlton,this book has good material for any service manager and is used for a services management class in the MBA program at my university. It also illustrates service marketing, quality, and managment concepts and how they are implemented at in the operation.
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8 of 10 people found the following review helpful By Conor Cunneen on January 3, 2009
Format: Hardcover
I have to say that parts of this book were so cloying and some of the anecdotes so over the top that I felt like throwing it away, except ... except for the fact that the Ritz-Carlton is one magnificent Brand founded on a great product.

As I continued to read, I began to appreciate why the Ritz-Carlton is so successful. The stories of over the top customer service and attention are so common, the attention to detail is so ... well ... detailed: these are the reasons why the hotel chain has become in the author's words - The New Gold Standard.

In this well researched book, Michelli identifies five key principles that ensure success for this great hotel chain and which of course everyone can learn from. There is nothing new about the five principles, but very few companies implement them properly

The principles are:
1) Define and refine
a. Communicating Core Identity and Culture
b. Be Relevant
2) Empower through Trust
a. Select - Don't hire
b. It's a matter of Trust
3) It's not about You
a. Build a business focused on Others
b. Support Frontline Empathy
4) Deliver Wow!
a. Wow: The Ultimate Guest Experience
b. Turning Wow into Action
5) Leave a Lasting Footprint
a. Aspire, Achieve, Teach
b. Sustainability and Stewardship

In writing book reviews, I don't normally re-run the basic contents page but in this case it is appropriate, because any one of the principles outlined above will help you grow your business. The challenge of course is how to do it. If there is one key lesson I take from the book it is - Reinforcement: Reinforcement of values, Reinforcement of culture and practices.
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Format: Hardcover
As a frequent guest of Ritz-Carlton throughout much of my life, I can personally attest to the validity of its reputation for superior guest service in all respects. In fact, such service is consistently of such a high quality that guests take it for granted. Founder César Ritz observed long ago that "people like to be served, but invisibly." I agree while presuming to suggest that the "Ritz-Carlton experience" becomes visible whenever I stay elsewhere.

What we have in this volume is a rigorous and comprehensive examination of The Ritz-Carlton Hotel Company that, to the best of my knowledge, has not previously been provided. Joseph Michelli seems to have had almost unlimited access to its senior corporate executives, hotel managers and staff members ("the heart of the house"), and of special interest to me, its Leadership Center headed by Diana Oreck, vice president of global learning. Michelli observes that "From my perspective, the Ritz-Carlton [customer] experience is reflected in leadership committed to unrelenting quality, respect for all of the company's staff encounters, and oddly enough, also a great spirit of candor." Individual initiative is not only encouraged but indeed expected at all levels and in all areas in fulfillment of The Motto, "Ladies and Gentlemen serving Ladies and Gentlemen."

As I read this book, I was reminded of what retired CEO Herb Kelleher says when anyone asks him to explain Southwest Airlines' competitive advantage: "The intangibles are far more important than the tangibles in the competitive world because, obviously, you can replicate the tangibles. You can get the same airplane. You can get the same ticket counters. You can get the same computers.
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