""Gillin makes a persuasive case for companies' reaching out to bloggers--they are still seeking information, and many are embracing social media."" "" --The Wall Street Journal""
From the Inside Flap
The New Influencers
* Why social media are now so influential in consumer decisions
* How to interacting with those within the blogosphere
* How to take advantage of this new medium
* The need for complete transparency
* Strategies for both small and large businesses
* Whether your company or organization should start a blog
--This text refers to an out of print or unavailable edition of this title.