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The New Killer Apps: How Large Companies Can Out-Innovate Start-Ups Paperback – December 16, 2013


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Product Details

  • Paperback: 222 pages
  • Publisher: Devils Advocate Group (December 16, 2013)
  • Language: English
  • ISBN-10: 0989242013
  • ISBN-13: 978-0989242011
  • Product Dimensions: 8.4 x 5.6 x 0.6 inches
  • Shipping Weight: 9.6 ounces (View shipping rates and policies)
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (49 customer reviews)
  • Amazon Best Sellers Rank: #329,241 in Books (See Top 100 in Books)

Editorial Reviews

Review

"An erudite anthem for large companies reshaping themselves to innovate and compete with agile startups. The sagacious, well-rounded guide will also appeal to investors, teachers, students, journalists and historians, all of whom might have a vested interest in the future of the tech industry and the next big thing."
-- Kirkus Reviews (Kirkus' Indie Books of the Month Selection and recipient of the Kirkus Star for Exceptional Merit)

"There is no law that says today's Fortune 100 must become tomorrow's dinosaurs. Carroll and Mui map out how your corporation can innovate and prosper as well as--if not better than--the hottest start-ups."
-- Don Tapscott, best-selling author of, most recently, MacroWikinomics


"This book provides a compelling case for embracing innovation and a good road map for taking advantage of the tremendous opportunities coming our way."
-- Sanjay Gupta, executive vice president, Marketing, Innovation and Corporate Relations, Allstate Insurance


"This book clearly, cleverly, and concisely presents the coming challenges, pitfalls, and prescriptions for success over the next decade. Take it as your wake-up call, compass, and guide to ensure you end up among the winners, rather than the many losers."
-- Toby Redshaw, former global chief information officer, Aviva and American Express


"Mui and Carroll breathe new life into what I thought was a dead horse--making large corporations innovative. Rather than chasing Silicon Valley VCs for co-investments in innovative start-ups that they'll just squander, the world's largest corporations should follow the eight- rule process in this book to nurture their own killer apps!"
-- Gordon Bell, legendary computer engineer, prolific angel investor, and author, High Tech Ventures

About the Author

Chunka Mui is the coauthor of the bestselling "Unleashing the Killer App: Digital Strategies for Market Dominance." Paul Carroll wrote the bestselling "Big Blues: The Unmaking of IBM." Together, they also coauthored the award-winning "Billion Dollar Lessons: What You Can Learn From the Most Inexcusable Business Failures of the Last 25 Years."

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Customer Reviews

4.9 out of 5 stars
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Chunka and Paul present a strong case for the opportunities and advantages large organizations have in the innovation game.
Bob Scheppegrell
While this book is clearly a must read for those in charge of guiding their companies into the future, I would strongly recommend it to younger audiences as well.
Lakshmi Alagappan
Hardly a dry business book, it is easy to read and has intriguing stories and personal examples that take you cover to cover.
Lisa Braun

Most Helpful Customer Reviews

Format: Paperback
As I began to read this book, I was again reminded of Jack Welch's remarks at a GE annual meeting years ago when its then chairman and CEO was asked why he so much admired small companies:

"For one, they communicate better. Without the din and prattle of bureaucracy, people listen as well as talk; and since there are fewer of them they generally know and understand each other. Second, small companies move faster. They know the penalties for hesitation in the marketplace. Third, in small companies, with fewer layers and less camouflage, the leaders show up very clearly on the screen. Their performance and its impact are clear to everyone. And, finally, smaller companies waste less. They spend less time in endless reviews and approvals and politics and paper drills. They have fewer people; therefore they can only do the important things. Their people are free to direct their energy and attention toward the marketplace rather than fighting bureaucracy."

These remarks should be taken into full account by leaders of any a large company that attempts to out-innovate much smaller ones. Chunka Mui and Paul Carroll are convinced -- and I agree -- that what they characterize as a "perfect storm of six technological innovations -- combining mobile devices, social media, cameras, sensors, the cloud, and what we call emergent knowledge -- means that more than $36 trillion of stock-market value is up for what some venture capitalists are calling 'reimagination' in the near future." One of the most significant implications of unprecedented opportunities -- and, yes, perils -- the nature, extent, and velocity of innovative change (i.e. the "new killer apps") are certain to increase more than many business leaders now realize.
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3 of 3 people found the following review helpful By jricktaylor on January 18, 2014
Format: Kindle Edition Verified Purchase
There were times while reading this book that I believed the authors were writing about me. I've worked a large corporation for 30 years and had both success and failure in attempting a corporate "startup". The authors pinpointed many of my mistakes with deadly accuracy. The New Killer Apps is a must read for anyone trying to innovate from the inside.
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3 of 3 people found the following review helpful By L. Weithers on December 17, 2013
Format: Paperback
While innovation seems to have become its own industry, Chunka and Paul bring their experience and research to you in very clear prose and create actionable processes for claiming new ground. Don't get too big too soon...learn as fast as you can....and since innovation rarely is the flash of genius sometimes characterized in fiction, create and use a process which they describe systematically...focus work on compounding all the learning and improvements and that will lead to long term success. A great distillation of many years of insight and hard work. Read this book.
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2 of 2 people found the following review helpful By Mel Bergstein on March 12, 2014
Format: Kindle Edition Verified Purchase
Lots of insight. Concise, easy read. A must for CEOs, directors and senior managers. A guide for innovation in large organizations.
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1 of 1 people found the following review helpful By donato a. montanaro on April 8, 2014
Format: Paperback
I’m a longtime fan of Chunka’s thinking as expressed in his Forbes column “Devil’s Advocate.” He’s excellent at jolting businesses out of whatever rut they’ve been idling in – even when they may’ve had no idea they were actually stuck in a rut in the first place. Chunka is a genius at staying several steps ahead of conventional business wisdom, and this new book represents another leap forward.

In The New Killer Apps, Mui outlines 6 disruptive technologies upending every industry: mobile devices, social media, embedded sensors, cameras, cloud computing and big data. Ordinarily business logic would dictate that, using these technologies, small, agile startups are likely to topple big, slow, established firms. Chunka’s book aims to show established businesses how they can reverse that logic, keep on innovating, and capture tremendous potential market share that disruptive technology unleashes. It’s thought-provoking and intelligent, the kind of unsettling but necessary jolt that drives businesses out of their comfort zones forward. Definitely a must-buy for anyone striving for long-term excellence.

Donato A. Montanaro, Jr.
CEO, TradeKing Group
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1 of 1 people found the following review helpful By Peter G. Balbus on January 19, 2014
Format: Paperback
Building on the strategic tenets first articulated in the landmark Unleash the Killer App in 1998, Chunka Mui and co-author Paul Carroll build the case for reversing the conventional wisdom that start-ups are preordained to out-innovate big, established corporations. They maintain that while small and agile will almost always beat big and slow, big and agile beats anyone--and that seemingly contradictory combination is now made much more possible through the transformative power of 21st century IT platforms and applications.

Based on an analysis of hundreds of efforts made by companies seeking to gain competitive advantage through the strategic deployment of IT and Internet-based business models over the last 20 years, Chunka and Paul lay out eight rules based on the lessons learned from these efforts and apply them to today's leading edge of emerging technological innovations--mobile devices, social media, cameras, sensors, the cloud, and what they call "emergent knowledge" or Big Data.
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