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The New Language of Business: SOA & Web 2.0 Hardcover – March 2, 2007

ISBN-13: 978-0131956544 ISBN-10: 013195654X Edition: 1st

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Product Details

  • Hardcover: 320 pages
  • Publisher: IBM Press; 1 edition (March 2, 2007)
  • Language: English
  • ISBN-10: 013195654X
  • ISBN-13: 978-0131956544
  • Product Dimensions: 9.5 x 6.3 x 1 inches
  • Shipping Weight: 1.4 pounds (View shipping rates and policies)
  • Average Customer Review: 4.1 out of 5 stars  See all reviews (11 customer reviews)
  • Amazon Best Sellers Rank: #2,004,305 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Sandy Carter is Vice President, SOA & WebSphere Strategy, Channels and Marketing for IBM Corporation. Sandy is responsible for driving IBM’s cross-company, worldwide SOA marketing initiatives, and in this role, helps oversee the company’s SOA strategy across software, services and hardware and sets the company’s SOA marketing direction. Sandy has played a critical role in helping to identify SOA acquisition targets and ensure the successful integration of these organizations into the IBM SOA portfolio. Additionally, she directs SOA messaging and content, leading a global team in driving customer demand for IBM and IBM Business Partner SOA solutions.

 

Sandy’s track record speaks for itself: 4Q2006 marked the fourth consecutive quarter of double-digit WebSphere Family growth, and the WebSphere brand has won seven industry awards. In addition, she has helped IBM’s SOA initiatives consistently earn third party validation and top leadership rankings by analysts and pundits alike, as evidenced by these reports: Dwight B. Davis, from Ovum said, “IBM’s approach to the SOA market is more comprehensive and more coherent than any other vendor’s plan at the moment.”, while Barrons reported “SOA has become a buzzword for the growing trend throughout the IT industry to make computer systems more flexible and adaptable to changing business needs.  IBM sells more than three times as much in SOA products and services as anyone else.”

 

Sandy is a frequent speaker at industry events sponsored by Gartner Group, IDC, Women in Technology (WITI), and Infoworld magazine and has the leading blog in the industry for SOA. Her professional associations include member and winner of the Best Speaker Award, the Marketing Focus Advisory Council; Board Member of the Grace Hopper Industry Advisory Committee; and membership in Chief Marketing Officer (CMO) Inner Circle. She is a recipient of the 2005 AIT United Nations Member of the Year award for helping developing countries in the area of technology. She is an active member of Women in Technology and the Co-Lead IBM Partnership Executive at Duke University.

 

Sandy holds a Bachelor of Science degree in math and computer science from Duke University and an MBA from Harvard, and is fluent in eight programming languages. For more information, please visit Sandy’s blog at:  http://www-03.ibm.com/developerworks/blogs/page/SOA_Off_the_Record


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Customer Reviews

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Overall it is a very well written book on SOA and an excellent reference material.
Suresh Ganesan
Conversely, books about using SOA and Web 2.0 as a means of attaining real business benefits are in painfully short supply.
Michael D. Holmes
I recommend this book to c-level execs, project managers, line-of-business leaders and new hires.
Hector R. Hernandez

Most Helpful Customer Reviews

6 of 6 people found the following review helpful By Clifford Anderson on February 9, 2008
Format: Hardcover
Is Service-Oriented Architecture primarily about technology or business? Sandy Carter, Vice President for SOA and Websphere at IBM, comes down squarely on the side of business. In The New Language of Business: SOA and Web 2.0, Carter defines Service-Oriented Architecture as "a business-driven IT architectural approach that supports integrating your business as linked, repeatable business tasks or services" (44). Her introduction to SOA is geared for CI0's who need to make a business case for designing and implementing an SOA.

Carter's strongest chapters focus on conceiving of the enterprise as sets of services and processes. Her third chapter, titled "Deconstructing Your Business: Component Business Model," provides an excellent guide for breaking down a business into a sets of discrete components, which can then be sorted out into commodity and differentiating activities. This component business model can serve as a road map for deciding which activities to outsource and where to invest in building services to increase the flexibility of key differentiating components. Her discussion of "business process management" in the seventh chapter supplements and extends this business perspective on SOA. Carter makes a compelling case that the move to a SOA cannot succeed if it is conceived simply as an I.T. project. A prerequisite for achieving an SOA is to change business practices by encouraging greater horizontal collaboration between I.T. and business leaders and by setting up strong governance committees to overcome inevitable turf wars.

The weakest chapter is on the relation between Web 2.0 and SOA. Carter briefly introduces some of the key ideas behind Web 2.
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9 of 12 people found the following review helpful By Anonymous Reviewer on May 3, 2007
Format: Hardcover
The complexity of the content in this book came at no surprise due to my limited background knowledge of information technology. If you are planning to read this book in hopes of gaining a broad understanding, forget it. Even the author specifically states in her forward section that a general sense of understanding is a prerequisite. However, there are numerous blogs and articles outlining this controversy that are readily available, which will help supplement the content in this book.

Being the novice that I am, I needed to find a perspective that challenged Sandy Carter's secrets for success. Conceptually, the idea of being "flex-pon-sive" appears to be more common-sense than ground-breaking. I mean if SOA and Web 2.0 can create as much value as Sandy Carter claims, why the entire business community isn't rushing to implement these technologies into its IT systems. Therefore, I decided to go to the one source that I could count on to provide an "alternate perspective." Public Enemy #1: Nicholas Carr.

As I predicted, Nicholas Carr has indeed inserted himself into the conversation, simplifying these technologies into a group he calls, "knowledge management systems."3 I could not find anything in his blog that specifically attacks SOA, but Web 2.0 was a common theme. Carr noted that implementing Web 2.0 into enterprise-wide IT systems will fail due to the lack of governance. 3 His point did not provide any shocking revelations since even Sandy Carter herself noted that the failure of effective governance would ultimately cause this concept to fail. However, Carr did manage to insert the discussion of cost effectiveness and sustained benefit, two of his most core arguments dating back to his controversial article, "Does IT Matter?
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Format: Hardcover Verified Purchase
I ordered this book "new" from an Amazon marketplace seller. $3.00 + $3.99 shipping.

What I received was in fact a "Special Edition Compliments of IBM" that had only 4 of the chapters from the "real" book (and they were the chapters with the most consultant-speak blather in them).

I note that the back of the book says "NOT FOR RESALE" on it, so I'd imagine the seller (whose name I've forgotten) is breaking the law.

Not happy
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11 of 17 people found the following review helpful By Anan Tangsattabut on May 27, 2007
Format: Hardcover
This is much less than my expection. It describes too much marketing information and so far away from SOA technical stand point.

It provides many non-useful for SOA technical reader, can't give practical solution and how it is possible in the real world.
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3 of 5 people found the following review helpful By Hector R. Hernandez on July 17, 2007
Format: Hardcover
After reading and recommending Sandy's book to my customers, I realized that it has always been about the business, so Sandy has it right.

Technology has always been important but instead of buying technologies that assumes will somehow improve the business; we should examine aspects of the business that most require improvement. Sandy's book does a great job in reminding us that as we look into the future flexibility through SOA and Web 2.0 can give us what we are all looking for - shorter cycles of innovation. I congratulate Sandy for a well written book, simple to understand and most important the insight she brings from her experiences, customer engagements and thought leadership. I recommend this book to c-level execs, project managers, line-of-business leaders and new hires.
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