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The New Old: How the Boomers Are Changing Everything... Again Paperback – October 1, 2008

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Editorial Reviews

Review

"A 30-year advertising veteran presents a strong case for why marketers need to put Baby Boomers back on their radar screens."  —Direct Marketing News

About the Author

David Cravit is the senior vice president of marketing for Fifty-Plus.Net, Inc. He has more than 30 years of experience in advertising, marketing, and consulting and has participated in the creation and placement of more than $5 billion worth of media advertising. He lives in Toronto, Ontario.
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Product Details

  • Paperback: 200 pages
  • Publisher: ECW Press (October 1, 2008)
  • Language: English
  • ISBN-10: 1550228439
  • ISBN-13: 978-1550228434
  • Product Dimensions: 5.9 x 0.5 x 8.9 inches
  • Shipping Weight: 12 ounces (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Best Sellers Rank: #3,421,061 in Books (See Top 100 in Books)

More About the Author

David Cravit has over 30 years' experience in advertising, marketing and consulting in both Canada and the USA. He's participated at the most senior levels in the creation and placement of over $5 billion worth of media advertising.

He has been a guest on numerous radio and TV shows, frequent speaker to consumer and business audiences, and contributor to professional journals.

He's now focused on tracking the reinvention of aging, led by the Baby Boomers. It's the most significant and far-reaching trend in the world, touching every aspect of society - health, money, jobs, education, the consumer marketplace, and even sex.

Cravit's first book was "The New Old," (October, 2008, ECW Press) detailing exactly how the Boomers are completely revolutionizing the entire process of aging - and what the implications are for businesses, government, and society as a whole. His second book,"Beyond Age Rage" (April, 2012, Bastian Books), describes the apparent "war of the generations" - Boomers vs. Millennials - and shows boomers and seniors are already solving it.

Both books can be purchased online here on Amazon.

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Format: Paperback
From a seasoned and articulate advertising executive comes a thorough overview of the impact of Boomer aging on society and business. This book is not only an extremely well supported treatise; it's also a well-written reflection of the author's personal journey as an aging Boomer who has decades of experience in marketing, journalism, advertising, and now publishing.

To make his central point crystal clear about a generation's reinvention of aging, David Cravit begins the book by showing photos of his grandfather and grandmother in their mid-60s juxtaposed with contemporary photos of Mick Jagger of the Rolling Stones and actress Diane Keaton, both of whom are shattering societal images of adults 50+ and 60+. The book's primary message is to make a palpable distinction between "The Old Old" and "The New Old," which he accomplishes with clarity and insight throughout his discussion.

The bulk of the book builds a solid business case around the phenomenon Cravit calls "BoomerAging." He demonstrates persuasively how this aging generation is rapidly changing retirement, travel & leisure, wellness & beauty, housing, technology adoption, and even late-life sex. He brings substantial research and statistical support to his arguments in concert with honed insights of someone who has been involved in marketing for decades. His writing is both anecdotal and lucid when it comes to breaking down the old myths around aging. The author even explores Boomer politics and aging in the U.S., the United Kingdom and Canada, where he's based. International comparative analyses of business and aging are much needed now as most Western countries continue to age and similar public policy issues develop.
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I used in my thesis for my master degree as a reference, Is a nice book because it explains the facts very easy.
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The New Old: How the Boomers Are Changing Everything... Again
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