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The New PR [Kindle Edition]

John Friedman

Kindle Price: $8.00

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Book Description

Award-winning communications professional with a background in sustainability and CSR offers five proven keys to meet today’s changing communication needs by replacing ‘spin’ with transparency and unlocking the full potential of your sustainability program.

Because of the strong and increasing importance that employees, customers, clients and communities place on the environmental, social and economic impacts an organization has, many of the duties traditionally assigned to company’s communications departments to build internal buy-in (organizational culture and employee engagement) and reputational capital (external, community and public relations) can best be accomplished by maximizing the effective development, implementation, management and communication of CSR efforts across a company.

Product Details

  • File Size: 568 KB
  • Print Length: 92 pages
  • Publisher: Independent Publisher (October 21, 2011)
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B005Y5VM44
  • Text-to-Speech: Enabled
  • X-Ray:
  • Lending: Enabled
  • Amazon Best Sellers Rank: #1,494,272 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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