From Library Journal
Copyright 1995 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.
This is a great book. I have read it now several times. I think Jack Trout could be one of the best when it comes to marketing.Published 20 months ago by GoHuskers
Jack Trout's books are always an entertaining, easy read, and The New Positioning is no exception.
Sure, some others reviewers gripe because (despite the title) there's... Read more
At 166 page the book is on the thin side, but the it's even thinner contents wise. Mostly a series of anecdotal look at positioning of different large companies with large... Read morePublished on February 21, 2008 by DMAT
I like the notion that "...to penetrate this noise, the marketing communicator must present a very simple, straightforward message in a way that is attractive to the customer or... Read morePublished on October 24, 2007 by J.J.