From the Inside Flap
The original Power Base Selling explained how sellers gain political advantage within accounts by aligning with powerful customer individuals or "Foxes."
Based on data from one of the most comprehensive sales surveys in the sales training industry, along with more than 50,000 deal reviews, The New Power Base Selling presents sales as a management science, helping readers understand and replicate superior sales performance. It shows how high-performing sellers leverage three intangiblespolitics, unexpected value, and strategyto win business and maximize value for their customers and their own companies. You'll build critical insights, including how to:
Professionally leverage customer politics with new and advanced concepts and techniques
Create unexpected value for customers to build new demand
Formulate Compete Strategy and implement it with tactical precision
Effectively use LinkedIn, Facebook, Twitter, and other social media tools in a sales campaign
Increase customer satisfaction and your competitive differentiation
Understanding sales as a management science will unlock your potential to win more business, while delighting customers with unexpected business and political value.
From the Back Cover
Praise for The New Power Base Selling
"Power Base Selling has been the most pragmatic and effective guide in my professional services career. Jim and Ryan's new concept of Unexpected Value is fundamental to differentiating your product and defending your margins." Patrick Nicolet, CEO, Infrastructure Services, Member of the Group Executive Committee, Capgemini
"Holden and Kubacki have elevated sales to a scientific process that enables sellers to provide exceptional value to their customers. In my 31 years of selling, this is the first definitive work I've seen on how to leverage the intangibles of politics, value, and strategy to boost win rates. It's a master's program in sales." Lou Ebling, Global Account Executive, Oracle
"The New Power Base Selling presents sales as a management science, analogous to the principles of military special operations and counter terrorism . . . Holden and Kubacki identify the doctrine and practices . . . for quickly achieving relative superiority and obtaining a decisive advantage in any competitive environment." Kevin Nowak, Senior Advisor under contract to the US Department of Energy, Office of Security and Cyber Evaluations
"This is a book that I couldn't put down. I was spellbound by the the concepts of Political Advantage, Value Creation, and Compete Strategy." Rosemarie Mitchell, Chief Executive Officer, ABS Associates, Inc.
"The visible and invisible sales tools in this book apply to any industry (including politics) and to any individual facing a competitive battle. The book's insights guided my successful underdog campaign for US Congress in 2010 and continue to assist me in the competitive world of Washington, DC." Joe Walsh, Congressman, 8th District of Illinois in the US House of Representatives
"This update to the original thinking of Power Base Selling should be required reading for every sales professional. It explains how to stay relevant in an increasingly competitive and complex selling environment." Geoff Nyheim, VP, Cloud Services Sales, Microsoft