The New Psycho-Cybernetics [Paperback]

Maxwell Maltz (Author), Dan S. Kennedy (Editor)

Book Description

Release date: December 3, 2002

With over 30 million copies sold since its original publication in 1960, Psycho-Cybernetics has been used by athletes, entrepreneurs, college students, and many others, to achieve life-changing goals--from losing weight to dramatically increasing their income--finding that success is not only possible but remarkably simple. Now updated to include present-day anecdotes and current personalities, The New Psycho-Cybernetics remains true to Dr. Maltz’s promise:“If you can remember, worry, or tie your shoe, you can succeed with Psycho-Cybernetics!”

--This text refers to an out of print or unavailable edition of this title.

Editorial Reviews

About the Author

The late Dr. Maxwell Maltz was a prolific author, lecturer, and Professor of Plastic Surgery at Universities in Nicaragua and El Salvador. Dan S. Kennedy is a marketing consultant, popular professional speaker, and author of nine books. He is the CEO of the Psycho-Cybernetics Foundation and author of The New Psycho-Cybernetics audio program. --This text refers to an out of print or unavailable edition of this title.

Product Details

• Paperback: 336 pages
• Publisher: Prentice Hall Press; Updated edition (December 3, 2002)
• Language: English
• ISBN-10: 0735202850
• ISBN-13: 978-0735202856
• Product Dimensions: 6 x 1 x 9.2 inches
• Shipping Weight: 12 ounces (View shipping rates and policies)
• Average Customer Review: 4.4 out of 5 stars  See all reviews (88 customer reviews)
• Amazon Best Sellers Rank: #11,849 in Books (See Top 100 in Books)

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Most Helpful Customer Reviews

206 of 210 people found the following review helpful

5.0 out of 5 stars A masterpiece made even better February 14, 2002

By Ken McCarthy

Format:Hardcover|Amazon Verified Purchase

The original Psycho-Cybernetics had a massive impact on my life. From it, I learned that I could control my thoughts and substitute encouraging, strengthening, creativity-enhancing thinking habits ("programming") for the less than optimal habits I'd picked up from family, friends, school, work, society etc. HOW you think makes ALL the difference and there has never been a book that clarifies the mechanisms of productive thinking better than Psycho-Cybernetics. This new edition is, amazingly enough, even better than the original. It's clearer, easier to follow, and even more compelling. I'll always be grateful to the person who recommended this to me when I was 20 years old. Twenty two years later, I'm living a life most people only dream of. I owe it all to my outlook and this book was where I began to make the connection between outlook and happiness and results in life. Essential reading.

183 of 199 people found the following review helpful

1.0 out of 5 stars ORIGINAL IS FAR SUPERIOR October 20, 2004

By John G.

Format:Paperback|Amazon Verified Purchase

After having read the original psycho-cybernetics years ago, i purchased this and was very disappointed. Dan Kennedy has done an injustice to this great classic. The additional stories he has added in all thru out the book are painful to read, and also the exercises at the end of the chapters that were so great in the original, well kennedy writes them in such small fonts you`ll need a magnifying glass to read them. All these additional stories kennedy adds in this book are TOTALLY unnessesary with the original ones being so much better. I found myself constantly skimming through all of kennedy`s stories to get to the real meat. His material is weaved into the book and written as though maltz were writing it from 40 years ago. This is a prime example of someone trying to capitalise on a great classic by rewriting it with their own inferior added material and at the same time using it to recommend other books by authors he likes. Trust me buy the original which i rate a 5 star and avoid this garbled mess! SHAME ON KENNEDY!!

85 of 94 people found the following review helpful

5.0 out of 5 stars 40+ Years Later, It's Still A Must! February 14, 2002

By Walter B. Conger

Format:Hardcover|Amazon Verified Purchase

In the past 16 years, I've "used up" two paperbound copies of Maxwell Maltz's PSYCHO-CYBERNETICS. Both my wife and I have found this classic invaluable in overcoming business challenges, self-image challenges, and challenges in our marriage.

Now, Dan Kennedy has done us all the great service of revitalizing Maltz's book for a new generation. It's still the classic work, but it's got LOTS of new material, new case studies, and new spirit. Even if you have read the original over and over again, this new version deserves a spot right next to it on your bookshelf.

52 of 58 people found the following review helpful

1.0 out of 5 stars Get the Original Instead... April 21, 2004

By A Customer

Format:Hardcover

The first rewrite by Bobbe Summers in Psycho-Cybernetics 2000 tried to make the book seem more cute and fair to women in terms of using more female examples. It also contained a lot of boring everyday examples in the authors own life as material as well. Needless to say, it was a flop.

Now it's Dan Kennedy's turn and frankly, I don't think it gives the original any justice. Here's why.

1) First of all this new versions seems to drag on and on, whereas the original was short and to the point. Whatever Maltz says in one page takes three pages by author Dan Kennedy.

2) This version seems more confusing because Dan Kennedy adds all his material in first person point of view. At one point he's talking about something from the 1920's and then all of a sudden it jumps to the new millenium, making it seem as though Maltz is still alive and has been around for a long time. While I do admit that it helps Maltz's spirit live on, it also makes him seem less credible as an author for being over 120 years old.

3) Yes, it's true that Dan Kennedy does add in a lot of modern day examples but these examples essentially have no new impact of meaning to what Maltz has already said. Absolutely Nothing.

4) Dan Kennedy has the worst reading voice I have ever heard out of anybody else alive. His audio book based on this new version is horrible. I'm sorry but that's just thew ay it is. It's boring.

5) Why would you pay an extra $20 for an inferior product. Just get the original. It's a far superior product AND it costs less too. It's smaller too and fits in your pocket!

So that's my verdict. Just get the original and don't waste time with this. May all future authors not tamper with this book again.... It is a classic and rewriting it serves the same injustice as making as doing a repainting of Mona Lisa's Simle. By the way, the audio cd makes a great companion to the original too, and is solely based on Maltz's stuff as are the abridged tapes. Read more ›

41 of 45 people found the following review helpful

5.0 out of 5 stars Classic book - revised and updated March 3, 2002

By A Customer

Format:Hardcover

Srikumar S. Rao is Louis and Johanna Vorzimer Professor of Marketing at Long Island University.

Some forty years ago I read the original Psycho Cybernetics, by Maxwell Maltz, and instantly recognized its value. It was, by far, the best self improvement book ever written. It is with deep pleasure that I came across this timeless classic spruced up for today with more up to date examples, a breezier style and helpful features like end of chapter exercises.

The premise is simple. The human organism, like a computer, is capable of miraculous feats. You just have to program it correctly. This is done on a mental level by regulating thoughts and the stimuli we expose ourselves to. Couple this with powerful visualization and our mind, like an unstoppable servo-mechanism, propels us to success. Many other persons have also written about this such as James Allen in "As a Man Thinketh".

It is simple, but not easy. Maxwell Maltz, a plastic surgeon, observed how his patients blossomed in many ways when his scalpel removed disfiguring afflictions. Further study convinced him of the effect of self image on happiness and accomplishment. Over the years he came up with a step by step method of working on oneself to eradicate the boll weevils of negative thinking.

Dan Kennedy has retained the flavor and the essence of Maltz, but has introduced a breezy style and more modern examples. Today's world has many more stress inducing factors like PCs, cell phones, email and the Internet. He acknowledges these and shows how they, too, can be tamed using the same principles. He has introduced helpful exercises at the end of each chapter and added useful follow-up resources at the end of the book.

Kennedy, by the way, is an astute observer of the business scene, and has an extensive array of Marketing books, manuals.... audio tapes and video tapes...The tapes of his high-priced seminars are not particularly good but the packages on copywriting, information publishing and magnetic marketing are excellent.

One book he has written, The Ultimate Success Secret, parallels Psycho Cybernetics and extends it in some ways. It is self published, has many typos and is very poorly produced, but has superb content. If you like Psycho cybernetics, get that as well. Read more ›