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The New Relationship Marketing: How to Build a Large, Loyal, Profitable Network Using the Social Web Hardcover – October 25, 2011


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Product Details

  • Hardcover: 238 pages
  • Publisher: Wiley; 1 edition (October 25, 2011)
  • Language: English
  • ISBN-10: 1118063066
  • ISBN-13: 978-1118063064
  • Product Dimensions: 6.5 x 1 x 9.3 inches
  • Shipping Weight: 8 ounces (View shipping rates and policies)
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (33 customer reviews)
  • Amazon Best Sellers Rank: #323,592 in Books (See Top 100 in Books)

Editorial Reviews

From the Inside Flap

People have always done business with people they know, like, and trust. That's the essence of "relationship marketing." But now the popularity of online social networking has shifted our methods of connecting with consumers, stakeholders, and potential partners. Businesses that master both new and traditional ways of nurturing customer relationships are gaining market share.

In The New Relationship Marketing, social marketing expert Mari Smith outlines a proven nine-step program for building a sizable, loyal network comprised of quality relationships that garner leads, publicity, sales, and more. This book will help you understand the new soft skills required for success on the social web, and to improve your own leadership and relationship skills through emotional and social intelligence. You will learn:

  • How to become a significant "center of influence" for your customers and prospects

  • The unspoken rules of online etiquette—and the common turnoffs that drive customers and potential partners away

  • How to navigate the unique cultures of Facebook, Twitter, and other popular online platforms

  • What you can automate and delegate to build your social media persona, yet still retain the personal touch

Relationships are the "new currency" in business. With Mari Smith's expert guidance, you'll get a step-by-step plan for cashing in.

From the Back Cover

Praise for the new relationship marketing
"A whole new exercise for your networking muscles! Mari Smith shows you how to bridge the gap between technical skills in the modern marketing world and good, old-fashioned people skills." --Harvey Mackay, author of the #1 New York Times bestseller Swim With The Sharks Without Being Eaten Alive
"My relationship marketing strategy is quite simple: 1. Be yourself. 2. Be the best self you can be. 3. Share the best parts of yourself with the world. That strategy, while quite effective, leaves the novice with many unfilled blanks. This book is the best way I know to fill them." --Mark Joyner, Founder of Simpleology
"The New Relationship Marketing shows you how to quickly and consistently boost your sales and income with the best social media techniques ever discovered." --Brian Tracy, author of The Psychology of Selling
"The New Relationship Marketing fuses traditional and online relationship building strategies into a loyalty-generating success system." --John Jantsch, author of Duct Tape Marketing and The Referral Engine
"This is not just a theoretical look at how social media works but exactly what you need if you're stuck and want to know what to do to be successful. I fully endorse the author and recommend the book without reservation." --Michael Port, New York Times bestselling author of Book Yourself Solid
"Mari Smith GETS what social media is all about. More than any other technology, it's changing the face of business, communication, and maybe even human nature. Everything successful boils down to relationships, and Mari will show you how to leverage social media for your success." --Ali Brown, entrepreneur, mentor, andphilanthropist featured on ABC's "Secret Millionaire"

More About the Author

Mari Smith is one of the world's foremost experts on using Facebook as a marketing channel. She is the coauthor of Facebook Marketing: An Hour A Day and the lead author of The Relationship Age. Dubbed "the Pied Piper of the Online World" by FastCompany.com, Mari is a popular Social Media Keynote Speaker, Trainer and Thought Leader.

Mari has a strong ten-year background in the world of relationships and Internet technology, making social media her ideal arena. Through her consulting and training business, Mari helps independent professionals, entrepreneurs and business owners to accelerate their business profits using an integrated social marketing strategy, with particular focus on Facebook and Twitter. After applying Mari's proven Social Marketing methods, her clients typically experience a significant increase in traffic, subscribers, clients, affiliates, lucrative strategic alliances and targeted media attention.

Mari travels the United States and internationally to share her wisdom and provide social media keynotes and in-depth training. She has shared the stage with the likes of Sir Richard Branson, the Dalai Lama, President F.W. de Klerk, Tony Robbins, Dr. Stephen R. Covey, and Paula Abdul.

A self described "bubbly Scottish-Canadian" Mari currently lives in San Diego, California and has a penchant for turquoise and bling!

Customer Reviews

4.8 out of 5 stars
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Very well written with a lot of great resources throughout the book.
Amazon Customer
I've read a number of those books to have a better understanding of the impact of Social Media Marketing in business today.
Deb White
Thank you for the heartfelt concern you show for your friends and followers as colleagues, Mari.
Anthony Merizzi

Most Helpful Customer Reviews

29 of 30 people found the following review helpful By CMOS on January 25, 2012
Format: Hardcover
PLATFORM
I purchased the iPad version of this book, not the Kindle or paper version from Amazon. In case anyone is wondering, the reader experience on that platform in terms of managing bookmarks, highlights, notes and general readability, is outstanding.

CONTENT
Overall I would say this book is a worthwhile purchase for the following groups of people:
1) Folks in their 20s who are starting a business and don't have a lot of academic background in the world of marketing or public relations.
2) Seasoned business people who until now have ignored "social media" like Twitter or Facebook.
3) People who have been trying to do "social media" by the seat of their pants / without much research up front.

If you're in one of those three groups you are likely to pick up on several important points and tips for doing things the right way online, as you represent yourself and your business. If you already have read works by people like Seth Godin and Gary Vaynerchuk (who she mentions often in the book), I think you will find that this book is largely a collection of familiar tips and anecdotes. In short, it's "the same thing you heard before, told by a different person with a slightly different perspective." IMHO all of the marketing gurus basically work from the same playbook and create "variations on a recipe" with each book. Very lucrative and hey, more power to them! Seth Godin in particular seems to be a master at this, creating 12 or however many books he has now, with what probably amounts to 2 or 3 books worth of completely original material / ideas.
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21 of 24 people found the following review helpful By Dave Carpenter on October 19, 2011
Format: Hardcover Verified Purchase
This latest book by the prolific writer and speaker Mari Smith is her best book yet. Among the blizzard of books on social media and the various social media platforms (e.g. Facebook, Twitter, Linked-In, etc,) being published, this book stands head and shoulders above the others (many of which I have read in order to stay current in an area so important to my clients).

What makes this book so special is Mari's focus on relationships. Anyone can use the social media platforms, as so so many do, to create a stream of one way communication that is quickly lost in the millions of posts every hour. The seemingly better strategy is to put the "social" back in these social media tools and Mari does a great job of laying out how to do this on both a strategic and tactical basis. And she manages to do so with a writing style that is supportive for relative "newbies," while still offering valuable insights to very experienced social media aficionados.

The book is very smartly organized into two parts: the first part describes relationship marketing basics, and the second then goes into detail on nine specific steps for growing your business (or your personal visibility) through relationship marketing. I was pleased to see just how current the book was on the latest developments, no easy chore at the speed of change in social media.

What I liked most was the way that Mari illustrated her concepts with personal stories about what has worked (and not worked) for her. In a world where so many proclaim to be social media experts, few - if any - have the demonstrated track record that Mari enjoys on the various major social media platforms.
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9 of 10 people found the following review helpful By Gary Spirer on October 11, 2011
Format: Hardcover
Mari Smith's book, "The New Relationship Marketing: How to Build a Large, Loyal and Profitable Network Using the Social Web", gives you the answers and remedies for the many ailments small and large companies are encountering on the web.

The book is an excellent, much needed, clear explanation of how to navigate the often confusing and overwhelming worlds of relationships and technology.

As an entrepreneur, a writer and someone who has read thousands of business books, I found this book to be genuinely informative on relationships, technology and how they both can be used to enhance your online and offline presence.

But, more importantly, I have spent a lot of money on "experts" who never delivered a fraction of the insights that Mari Smith lays out in this book. Where I knew certain things about social media, technology and emerging trends, I was able to fill in key points that I can immediately put into use.

As someone who met Mari at a mastermind group and conference, she was so bubbly and unassuming that I came away from our conversations with a good feeling that you met someone you want to know more.

Ironically, I got to know Mari more through this book.

As you delve deeper and deeper into "The New Relationship Marketing", you see the many sides and talents of Mari Smith. Mari Smith becomes your relationship coach, social media and business strategist, and sharer of resources and tools to optimize your time and life.

Mari, of Scottish background, grew up in Canada, outside of Vancouver.

Terribly shy as a child, she ducked her head to avoid being called on by her teacher.
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