People have always done business with people they know, like,and trust. That's the essence of "relationship marketing." But nowthe popularity of online social networking has shifted our methodsof connecting with consumers, stakeholders, and potential partners.Businesses that master both new and traditional ways of nurturingcustomer relationships are gaining market share.
In The New Relationship Marketing, social marketingexpert Mari Smith outlines a proven nine-step program for buildinga sizable, loyal network comprised of quality relationships thatgarner leads, publicity, sales, and more. This book will help youunderstand the new soft skills required for success on the socialweb, and to improve your own leadership and relationship skillsthrough emotional and social intelligence. You will learn:
How to become a significant "center of influence" for yourcustomers and prospects
The unspoken rules of online etiquetteand the commonturnoffs that drive customers and potential partners away
How to navigate the unique cultures of Facebook, Twitter, andother popular online platforms
What you can automate and delegate to build your social mediapersona, yet still retain the personal touch
Relationships are the "new currency" in business. With MariSmith's expert guidance, you'll get a step-by-step plan for cashingin.
Mari's best book yet. Really found this helpful.Published 5 months ago by Elizabeth Hamilton-Guarino
Very well written with a lot of great resources throughout the book. I just recently became aware of Mari Smith and now am a fan. I highly recommend this book.Published 9 months ago by MarketingMom
I follow Mari Smith's Facebook page, am a member of her "Inner Circle" and have taken several of her courses over this past year. Read morePublished 12 months ago by A.J.
informative reading to a new facebook business user. I plan to use some of the tips recommended in the book..Published 18 months ago by christopher e thompson
Mari did a great job with this book. She includes great ideas, tips and research and YEARS of experience in marketing and social media applications. Read morePublished 21 months ago by J. du Plessis
I am giving Mari a 5 Star ( Honest Five Star) Review, for many reasons! First and foremost this book is a whole marketing course jam packed into a book! Read morePublished 22 months ago by Martin J. Fischer...Creator and Founder- Waiternomics
This book is a great tool for someone needing help with Social media. I found it to be helpful but a bit disorganized.
Outside of that the information is excellent. Read more
When it comes to defining the term "relationship marketing," look no further than the author of this book: Mari Smith. Read morePublished on April 23, 2012 by cksyme