People have always done business with people they know, like, and trust. That's the essence of "relationship marketing." But now the popularity of online social networking has shifted our methods of connecting with consumers, stakeholders, and potential partners. Businesses that master both new and traditional ways of nurturing customer relationships are gaining market share.
In The New Relationship Marketing, social marketing expert Mari Smith outlines a proven nine-step program for building a sizable, loyal network comprised of quality relationships that garner leads, publicity, sales, and more. This book will help you understand the new soft skills required for success on the social web, and to improve your own leadership and relationship skills through emotional and social intelligence. You will learn:
How to become a significant "center of influence" for your customers and prospects
The unspoken rules of online etiquetteand the common turnoffs that drive customers and potential partners away
How to navigate the unique cultures of Facebook, Twitter, and other popular online platforms
What you can automate and delegate to build your social media persona, yet still retain the personal touch
Relationships are the "new currency" in business. With Mari Smith's expert guidance, you'll get a step-by-step plan for cashing in.
Mari's best book yet. Really found this helpful.Published 3 months ago by Elizabeth Hamilton-Guarino
Very well written with a lot of great resources throughout the book. I just recently became aware of Mari Smith and now am a fan. I highly recommend this book.Published 7 months ago by Amazon Customer
I follow Mari Smith's Facebook page, am a member of her "Inner Circle" and have taken several of her courses over this past year. Read morePublished 10 months ago by A.J.
informative reading to a new facebook business user. I plan to use some of the tips recommended in the book..Published 15 months ago by christopher e thompson
Mari did a great job with this book. She includes great ideas, tips and research and YEARS of experience in marketing and social media applications. Read morePublished 19 months ago by J. du Plessis
I am giving Mari a 5 Star ( Honest Five Star) Review, for many reasons! First and foremost this book is a whole marketing course jam packed into a book! Read morePublished 20 months ago by Martin J. Fischer...Creator and Founder- Waiternomics
This book is a great tool for someone needing help with Social media. I found it to be helpful but a bit disorganized.
Outside of that the information is excellent. Read more
When it comes to defining the term "relationship marketing," look no further than the author of this book: Mari Smith. Read morePublished on April 23, 2012 by cksyme