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The New Rules of Attraction: How to Get Him, Keep Him, and Make Him Beg for More Paperback – December 1, 2011


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Editorial Reviews

Review

"...the book, which brings together her research in neuro-linguistic programming (Arden is a certified practitioner of neuro-linguistic programming and Ericksonian hypnosis), brand marketing and the psychology of men, is an answer to Neil Strauss' The Game. It had to be done -- a feminine answer to Strauss' testosteronal-fueled cynical tome -- and Arden was the gal to do it." - The Corsair

""...a fresh perspective on seducing men. With that being said I feel like the book helps give women the confidence they need to seduce the man they desire...I would certainly recommend this book to anyone who is seeking a fresh new way to seduce a man. I also would recommend it to women in committed relationships so they can keep their relationship alive and vibrant." - StacyBlaise" -

"...offers some fresh new solutions - giving you the strategy you need to create a proactive dating life! ...pulls from her studies of neuro-linguistic programming, men's pick-up artistry, evolutionary psychology, brand marketing, and social engineering, Leigh schools women in the art of getting their desires, offering effective tips." - Not Salmon

About the Author

ARDEN LEIGH founded the fast-growing women's seduction coaching company Sirens, based in New York City, where she offers group lectures and individual coaching along with other coaches and guest speakers. She has been featured in publications such as the New York Post, New York Magazine online, Filthy Gorgeous Things, In*Tandem, and Bizarre.You can visit the Sirens website at www.seductionsirens.com, visit Arden's blogs at www.ardenleigh.typepad.com and www.ardensirens.tumblr.com, and follow her on Twitter at @ardensirens.
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Product Details

  • Paperback: 304 pages
  • Publisher: Sourcebooks Casablanca; Original edition (December 1, 2011)
  • Language: English
  • ISBN-10: 1402266529
  • ISBN-13: 978-1402266522
  • Product Dimensions: 0.8 x 4.8 x 7 inches
  • Shipping Weight: 9.6 ounces (View shipping rates and policies)
  • Average Customer Review: 3.7 out of 5 stars  See all reviews (30 customer reviews)
  • Amazon Best Sellers Rank: #430,714 in Books (See Top 100 in Books)

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Customer Reviews

3.7 out of 5 stars

Most Helpful Customer Reviews

18 of 22 people found the following review helpful By Vic G. Sarjoo on March 6, 2012
Format: Paperback Verified Purchase
This book is an extremely accessible, informative, usable and delightful examination of the techniques of the modern seductress.

Additionally, the volume offers an unexpectedly candid insight into the mind of a young woman who reconstructed herself from a shy, overweight, sexually inexperienced nerd into a model, author, press-darling and rising celebrity. The author now operates a business where she teaches other women how to reveal their inner sirens.

While written specifically for women, and of highest direct utility to the modern western urban and suburban woman, this book is highly useful as a general primer for creating a personal brand. As such, it is useful to both men, women, products and even companies. (It will, for example, be provided to marketing directors in the companies in which we invest as the techniques can be applied to woo markets.)

The entire book is accessible and well researched and annotated. The author has used her life as lab in which to apply the best practices of relationship development and reputation building. The book can be seen as a synthesis of the works of authors such as Dale Carnegie, Robert Greene, Seth Godin and more.

While the pages are a succinct manual and an effective textbook, the author's personal stories of her adventures and growth make the reading very insightful, touching, and entertaining. It can be seen as part field manual, part clinical study, and part well-described tome of debauched investigations. It is full of well researched and annotated case studies of the nature of human desire.

The only drawback to this book is that this book lacks an index at the end organizing all of the rich research within it.
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27 of 37 people found the following review helpful By F. O'Brien on June 4, 2013
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There is some valuable information and advice in here. Unfortunately, extracting it from around the author's abrasive, narcissistic personality was pretty exhausting.

This is a book that will be most useful to a certain type of person (extroverted, metropolitan, hypersexual, dominant, straight and female) with a certain set of goals (being the centre of attention, projecting glamour, marketing oneself like a sex worker, manipulating people and catching a man). If that doesn't sound like you, there's a limit for practical application.
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7 of 9 people found the following review helpful By TheAesthete on September 3, 2013
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I bought this book with the intention of creating a seduction game plan for myself, and this book helped me do just that. The tips are practical, well researched, and fun to try out and test in everyday life. The author adds lots of interesting stories about her career as a dominatrix which add a little extra flavor to the book. I've read it once and am planning to re-read it again and have recommended it to my friends. My only suggestion is that I think it'd be helpful if the author included a branding manual/checklist for readers to fill out, because her tips for building a personal brand are phenomenal.
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7 of 9 people found the following review helpful By Jessica Rose on July 22, 2013
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This book made me do a complete 180. I'm more confident, I look and feel better, and I'm happier. Oh, and I also learned how to score men who never looked at me before. If you seriously work at the things in the book, your life can change for the better!
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10 of 14 people found the following review helpful By Miss Stacy Blaise on December 30, 2011
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I just finished reading the book "The New Rules of Attraction" by Arden Leigh. Miss Leigh's prior profession was a pro-dome in the highly acclaimed Rapture NYC for more than three years. Her previous profession has given the reader a unique prospective on the seduction of a man. As a professional pro-domme she had men literally begging at her feet. Beckoning to her every call. I'm sure that they shared a myriad of information about their desires and fantasies that most women are not privy to know.

I certainly enjoyed reading the book. It is a fresh perspective on seducing men. With that being said I feel like the book helps give women the confidence they need to seduce the man they desire. The book includes how to create the persona you would like to convey and how to market yourself properly.

She includes how to make and keep the attraction going. I really enjoyed the part in her book about memory gifts that you can give a target so when he looks at the object it reminds him of you.

She delves into great detail about trying to create an emotion connection with a person and finally closing the deal. She gently reminds you that once the deal is closed you must continue to work at the relationship.

This book is filled with tidbits of information that can help you seduce the man of your dreams. I would certainly recommend this book to anyone who is seeking a fresh new way to seduce a man. I also would recommend it to women in committed relationships so they can keep their relationship alive and vibrant.

I certainly hope this will not be last endeavour for Miss Leigh. Personally, I would like to learn more about the her previous works as a pro-domme.
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2 of 2 people found the following review helpful By kittygolightly on February 24, 2015
Format: Kindle Edition
Befriend the party promoter. Befriend the hostess. Befriend the photographer. Yup. I'll get right on that.
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7 of 10 people found the following review helpful By Denise on January 3, 2013
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I was very much looking forward to reading this, but I was pretty underwhelmed. I would have found the book to be more helpful if she wrote more about her own personal dating experiences, rather than her experiences as a professional dominatrix. I couldn't relate to what she was saying half of the time. However, there were a few helpful tips that I will be incorporating into my own dating life.
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