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Ottman's done it again. Jacquelyn doesn't just have her finger on the pulse of green marketing, she is the pulse. She cuts the ubiquity of green marketing with the unique perspective of experience in this marketplace. Read this book and you're up to speed.
-John Rooks, Author of More Than Promote - A Monkeywrencher's Guide to Authentic Marketing.
Jacquelyn Ottman has yet again written an indispensable book about green marketing. The New Rules of Green Marketing not only provides valuable insights to the current and shifting marketing landscape, but also provides a blueprint of how to use these new rules to achieve business success...a must read for every marketer.
-Jennifer Kaplan, author of Greening Your Small Business.
The New Rules of Green Marketing should serve as the definitive text for any organization that is looking to brand itself or its products as green or sustainable. Jacquie’s innovation driven insights will help organizations derive real and genuine strategic advantage from their green marketing initiatives.
-David Rinard, Director Global Environmental Performance, Steelcase Inc.
Jacquie Ottman takes her 25 years of experience in Green Marketing and gives insightful data and helpful checklists for practitioners in the field. The demand for green products is mainstream…and companies better be paying attention!
-Shelley Zimmer, Environmental Initiatives Manager, HP.
“Jacquie Ottman was one of the first to open up our consciousness for going green in her earlier book. Now she can demonstrate the strong payoffs to all of us—consumers, producers, retailers—by going green. Hurrah for this book showing how going green pays off in delivering a triple bottom line -- profits, people, and planet.”
-Philip Kotler, S. C. Johnson Distinguished Professor of International Marketing, Kellogg School of Management/Northwestern University
It is an easy to read and useful book. It provides important information and uses real life cases to explain it betterPublished 1 month ago by M. Larriva
The book was a gift to my girlfriend. She said it's a fantastic text to everything who want to know anything about "the new" marketing science.Published 2 months ago by Happyreader
I suggest to the people that have the power to change our world thinking in a different way about Reduce, Reuse, Recycle idea. Read morePublished 5 months ago by paolomeregalli
Overall, it is a good book. The author gives many marketing idea and examples. At the end of each chapter there is a list of pointers. Easy to read .Published 10 months ago by Sean Hemingway
This book is a wonderful reference for anyone looking to become a more sustainable consumer or business person. Very enriching read!Published 12 months ago by Jack Gale
This book has been well received by all the people we have given these out to. I haven't personally read it but the people in my sustainability area have really liked it.Published 13 months ago by Denise Ford
Informative and intersting, a very good read for those specifically looking at green marketing - definately worth the money A+Published 14 months ago by Alexandra
This product arrived in very little time and was in perfect condition. I'm very pleased with this vendor and I would buy from them again in a heart beat!Published on September 23, 2011 by Amanda L. Vincent