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The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly [Kindle Edition]

David Meerman Scott
4.6 out of 5 stars  See all reviews (82 customer reviews)

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Book Description

The benchmark guide to marketing and PR,updated with the latest social media and marketing trends, tools,and real-world examples of success 

The New Rules of Marketing & PR, 4th Edition is thepioneering guide to the future of marketing, an internationalbestseller with more than 300,000 copies sold in over 25 languages.It offers a step-by-step action plan for harnessing the power ofmodern marketing and PR to communicate with buyers directly, raisevisibility, and increase sales. It shows how large and smallcompanies, nonprofits, and other organizations can leverageWeb-based content to get the right information to the right peopleat the right time for a fraction of the cost of big-budgetcampaigns. 

Including a wealth of compelling case studies and real-worldexamples of content marketing and inbound marketing success, thisis a practical guide to the new reality of reaching buyers whenthey're eager to hear from you. 

  • Includes updated information, examples, and case studies plusan examination of newly popular tools such as Infographics,photo-sharing using Pinterest and Instagram, as well as expandedinformation on social media such as YouTube, Twitter, Facebook, andLinkedIn
  • David Meerman Scott is a marketing strategist, bestsellingauthor of eight books including three international bestsellers,advisor to emerging companies including HubSpot, and a professionalspeaker on topics including marketing, leadership, and socialmedia. Prior to starting his own business, he was marketing VP fortwo U.S. publicly traded companies and was Asia marketing directorfor Knight-Ridder, at the time one of the world's largestinformation companies.

The New Rules of Marketing & PR offers the singleresource for entrepreneurs, business owners, nonprofit managers aswell as those working in marketing or publicity departments tobuild a marketing and PR strategy to grow any business.

Editorial Reviews

From the Back Cover

Market to win with the fourth edition of this modern-day business classic!

The one-of-a-kind guide to the future of marketing is back with the very latest digital trends in marketing and PR. Learn new tools and techniques to communicate with buyers directly, raise online visibility, and increase sales. For professionals, entrepreneurs, business owners, and professors alike, this pioneering guide offers actionable strategies that can be implemented immediately. In this completely revised and updated Fourth Edition, author David Meerman Scott offers fresh examples of success from organizations around the world; examines newly popular tools such as infographics and photo-sharing using Pinterest and Instagram; and delivers expanded information on social media such as YouTube, Twitter, Facebook, and LinkedIn. The New Rules of Marketing & PR once again brings you all the hottest insider tips so you can confidently market any product, service, or idea—for a fraction of the cost of traditional marketing and PR programs.

"When I read The New Rules for the first time, it was a 'eureka' moment for me at HubSpot. David nailed the fundamental shifts going on in the buyer-seller relationship and wrote the classic text to help marketers take advantage of them."
Brian Halligan, CEO, HubSpot, and coauthor of Inbound Marketing

"I've relied heavily on The New Rules of Marketing & PR as a core text for my New Media and Public Relations course at Boston University for the past twelve semesters. David's book is a bold, crystal-clear, and practical guide toward a new (and better) future for the profession."
Stephen Quigley, Boston University

"You're not supposed to be able to do what David Meerman Scott is about to tell you in this book!"
Robert Scoble, coauthor of Naked Conversations,

"This excellent look at the basics of new-millennial marketing should find use in the hands of any serious PR professional making the transition."
Publishers Weekly (starred review)

About the Author

DAVID MEERMAN SCOTT is the author of eight books including Real-Time Marketing & PR, Marketing Lessons from the Grateful Dead, and Newsjacking. His books open people's eyes to the new realities of marketing and public relations. David's popular blog, advisory work with fast-growing companies, and hundreds of speaking engagements around the world give him a singular perspective on how businesses are implementing new strategies to reach buyers directly and in real time.

Product Details

  • File Size: 2945 KB
  • Print Length: 465 pages
  • Page Numbers Source ISBN: 1118488768
  • Publisher: Wiley; 4 edition (June 19, 2013)
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Lending: Enabled
  • Amazon Best Sellers Rank: #33,960 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

Most Helpful Customer Reviews
36 of 41 people found the following review helpful
Format:Kindle Edition|Verified Purchase
Length: 2:22 Mins
Over the past four years, I've found myself referencing The New Rules of Marketing & PR more often than I ever imagined. It's one of the few print books I keep in my office and on the shelf. I also often recommend the book to executives looking to get a clear and compelling understanding of the digital universe and how they can put it to work for their organization. Marketing and PR professionals will find the book refreshingly insightful. The book's focus on strategies and tactics that work keep it hype-free and simple - which I like.

The Fourth Edition has completely new and updated case studies, and a wonderfully compelling new section on Newsjacking (which I'm eager to embrace after reading the book.) There are interesting new insights into app development (including a chapter on Uber.) I particularly enjoyed David's Instagram section and the new (and compelling) ideas to leverage Google Plus and Google Hangouts for my business.

In short, there aren't many books I recommend you own a paperback copy of (as opposed to an electronic edition) but this is one of them. You'll find yourself referencing it for the next two years (or at least until David Meerman Scott releases the 5th edition.)
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37 of 49 people found the following review helpful
If you're reading this, you're probably considering buying the 4th edition of David Meerman Scott's The New Rules of Marketing & PR.

The are a couple of things you should bear in mind.

One is that, as a leading thought leader, David Meerman Scott "walks the walk." In contrast to a lot of "experts" who write about online marketing, the New Rules of Marketing & PR reflects original thinking, based on his career since 2002. David Meerman Scott practices what he preaches.

As he tells his story in the Introduction, (which you can read by clicking the Look Inside! book cover image, above), David understands media from an insider perspective. He knows media from multiple perspectives. He knew how the press operated, and he knows how it operates today. This is especially evident in Chapter 23, Newsjacking, one of the new chapters.

At one time, David controlled multi-million dollar corporate marketing budgets, but realized that, as Bob Dylan said, "the times they are a'changing."

What you get in the 4th edition of The New Rules of Marketing & PR is based on what worked for him in the early years of the previous decade. David pioneered the (at the time) revolutionary view of giving drafts of chapters of the first edition of his book away for free, before his book was published to great success. Over the years, he's repeated and perfected the technique, to increasing success.

Second, there's the important element of refinement. Through the previous editions of The New Rules of Marketing & PR, David has been continuously refining and updating his ideas to reflect developing technology.
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12 of 17 people found the following review helpful
5.0 out of 5 stars You have to read this update NOW! July 1, 2013
What's the difference between the 1st and 4th edition of David Meerman Scott's "The New Rules of Marketing and PR?"

In 2006, Scott predicted the emergence of a communication environment where "big" no longer conferred inherent advantage; where instead sincere and compelling content would resonate, no matter where it came from. He theorized why the weasel-word tone of corporate comms would no longer cut it. Before Twitter and Facebook were even on the radar, he envisioned an era where social media would lead to lightning-fast changes in reputation: obscurity to fame or fame to notoriety overnight. Not everyone believed him.

Now the world that Scott predicted is undeniably here, and the 4th edition powerfully outlines how to thrive in it. Steal it if you have to, but read this book -- especially if you're still spitting out weasel-speak like, "this call may be monitored for quality assurance purposes."
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14 of 20 people found the following review helpful
The whole idea inside this book is summed up nicely by Robert Scoble inside the book...

"You're not supposed to be able to do what David says you're going to inside this book."

What I like most about, and have always liked most about this book is David points to actual, documented examples of companies and their results with "new media." Some good, some bad.

Not only do you get the benefit of learning from these examples, but they back up David's points well. In addition, David "walks the walk" in media himself... for his own business as a trainer, speaker, and writer online. He produces video using a $250 video recorder, and writes solid content on his own blog, helping him to build a solid practice.

So, with this "tome" (closing in on 400 pages), you'll get it all... and I highly recommend this book if you're just starting out with social media, or if you're an executive of a Fortune 500 company.

Actually, ESPECIALLY if you're an example of a Fortune 500, we need more bigger companies adhering to the practices within this book, so David can quit pulling examples of how "NOT" to do things from your ranks. ;)
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More About the Author

My book The New Rules of Marketing & PR opened people's eyes to the new realities of marketing and public relations on the Web. Six months on the BusinessWeek bestseller list and published in more than twenty languages, New Rules is now a modern business classic. My popular blog and hundreds of speaking engagements around the world give me a singular perspective on how businesses are implementing new strategies to reach buyers.

I'm the author of other popular books about marketing including Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History and World Wide Rave: Creating triggers that get millions of people to spread your ideas and share your stories.

I am a recovering VP of marketing for two publicly traded technology companies and was also Asia marketing director for Knight-Ridder, at the time one of the world's largest newspaper and electronic information companies. I've lived and worked in New York, Tokyo, Boston, and Hong Kong and has presented at industry conferences and events in over twenty countries on four continents.

Check out my blog at

Important note about my Amazon reviews: You may notice all my Amazon reviews are five or four stars. I read (and write) a lot. I'm too busy to read a book I don't like -- there's just so many great books waiting! If a book doesn't capture my interest within a few chapters, I put it down and don't finish. I won't review a book I don't finish, so all my reviews are of books I've enjoyed and get a lot of stars!


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