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Market to win with the fourth edition of this modern-day business classic!
The one-of-a-kind guide to the future of marketing is back with the very latest digital trends in marketing and PR. Learn new tools and techniques to communicate with buyers directly, raise online visibility, and increase sales. For professionals, entrepreneurs, business owners, and professors alike, this pioneering guide offers actionable strategies that can be implemented immediately. In this completely revised and updated Fourth Edition, author David Meerman Scott offers fresh examples of success from organizations around the world; examines newly popular tools such as infographics and photo-sharing using Pinterest and Instagram; and delivers expanded information on social media such as YouTube, Twitter, Facebook, and LinkedIn. The New Rules of Marketing & PR once again brings you all the hottest insider tips so you can confidently market any product, service, or ideafor a fraction of the cost of traditional marketing and PR programs.
"When I read The New Rules for the first time, it was a 'eureka' moment for me at HubSpot. David nailed the fundamental shifts going on in the buyer-seller relationship and wrote the classic text to help marketers take advantage of them."
Brian Halligan, CEO, HubSpot, and coauthor of Inbound Marketing
"I've relied heavily on The New Rules of Marketing & PR as a core text for my New Media and Public Relations course at Boston University for the past twelve semesters. David's book is a bold, crystal-clear, and practical guide toward a new (and better) future for the profession."
Stephen Quigley, Boston University
"You're not supposed to be able to do what David Meerman Scott is about to tell you in this book!"
Robert Scoble, coauthor of Naked Conversations, Scobleizer.com
"This excellent look at the basics of new-millennial marketing should find use in the hands of any serious PR professional making the transition."
Publishers Weekly (starred review)
DAVID MEERMAN SCOTT is the author of eight books including Real-Time Marketing & PR, Marketing Lessons from the Grateful Dead, and Newsjacking. His books open people's eyes to the new realities of marketing and public relations. David's popular blog, advisory work with fast-growing companies, and hundreds of speaking engagements around the world give him a singular perspective on how businesses are implementing new strategies to reach buyers directly and in real time.
I enjoyed the earlier edition of this book and bought copies as gifts for clients.
If you're reading this, you're probably considering buying the 4th edition of David Meerman Scott's The New Rules of Marketing & PR.
Moreover, the experiences are explained in a conversational style that makes the book very digestible and even enjoyable to read.
|Length: 2:22 Mins|
I saw David speak at a conference and was impressed so I ordered the book. The book gives you what you need to get the job done. Read morePublished 1 day ago by ListingDoor
If you are looking to market your business more effectively this is the one book you need to read. David is a genius at marketing. Read morePublished 15 days ago by Peter Evans
I'm a PR student in college right now, this book has been one of the best supplements/ investments I've read in my college career. Read morePublished 1 month ago by Ana Castrillo
Amazing! Really helped me get a clear picture on on line marketing. Highly recommended!Published 1 month ago by Yosef Salman
A lot of good ideas to implement for your business in order to extend your reach and get more clients. Increase your presence everywhere and success will come.Published 1 month ago by Mircea