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Market to win with the fourth edition of this modern-day business classic!
The one-of-a-kind guide to the future of marketing is back with the very latest digital trends in marketing and PR. Learn new tools and techniques to communicate with buyers directly, raise online visibility, and increase sales. For professionals, entrepreneurs, business owners, and professors alike, this pioneering guide offers actionable strategies that can be implemented immediately. In this completely revised and updated Fourth Edition, author David Meerman Scott offers fresh examples of success from organizations around the world; examines newly popular tools such as infographics and photo-sharing using Pinterest and Instagram; and delivers expanded information on social media such as YouTube, Twitter, Facebook, and LinkedIn. The New Rules of Marketing & PR once again brings you all the hottest insider tips so you can confidently market any product, service, or ideafor a fraction of the cost of traditional marketing and PR programs.
"When I read The New Rules for the first time, it was a 'eureka' moment for me at HubSpot. David nailed the fundamental shifts going on in the buyer-seller relationship and wrote the classic text to help marketers take advantage of them."
Brian Halligan, CEO, HubSpot, and coauthor of Inbound Marketing
"I've relied heavily on The New Rules of Marketing & PR as a core text for my New Media and Public Relations course at Boston University for the past twelve semesters. David's book is a bold, crystal-clear, and practical guide toward a new (and better) future for the profession."
Stephen Quigley, Boston University
"You're not supposed to be able to do what David Meerman Scott is about to tell you in this book!"
Robert Scoble, coauthor of Naked Conversations, Scobleizer.com
"This excellent look at the basics of new-millennial marketing should find use in the hands of any serious PR professional making the transition."
Publishers Weekly (starred review)
DAVID MEERMAN SCOTT is the author of eight books including Real-Time Marketing & PR, Marketing Lessons from the Grateful Dead, and Newsjacking. His books open people's eyes to the new realities of marketing and public relations. David's popular blog, advisory work with fast-growing companies, and hundreds of speaking engagements around the world give him a singular perspective on how businesses are implementing new strategies to reach buyers directly and in real time.
I enjoyed the earlier edition of this book and bought copies as gifts for clients.
If you're reading this, you're probably considering buying the 4th edition of David Meerman Scott's The New Rules of Marketing & PR.
Would highly recommend to anyone in Marketing/PR who needs to brush up on the latest online tactics.
The New Rules of Marketing & PR is an extensive and thorough covering of the many different types of online advertising, marketing and public relations that are available through... Read morePublished 6 days ago by Bart Breen
This book did a great job on the exploration on the application of online media. It provides great tips on extending the customer reach. Mobile and video sections are my favorite. Read morePublished 22 days ago by SeoGuru
Basic in its premise, this classic still holds true to its core value proposition. It is starting to show its age, however, even with this new updated edition. Read morePublished 22 days ago by Brian T.
No emotion, just logic, Spock says that this book is vital if you are gathering a pool of knowledge from which to draw as you brainstorm ways to make your project spread far and... Read morePublished 23 days ago by Spock
This book put the brave new world of online and content marketing into a clear and powerful context. Read morePublished 28 days ago by Tim Karney
Excellent book that I reviewed for my Master's in PR class. Would highly recommend to anyone in Marketing/PR who needs to brush up on the latest online tactics.Published 1 month ago by Eileen Koborie
I chose this rating because of the huge amount of useful information that will facilitate directly in bringing my successful innovations into public awareness. Read morePublished 2 months ago by John Melius
If you want to understand what is going on in the online world and how to work with it, I highly recommend reading this book.Published 2 months ago by Ellen Toay