From the Back Cover
Market to win with the fourth edition of this modern-daybusiness classic!
The one-of-a-kind guide to the future of marketing is back withthe very latest digital trends in marketing and PR. Learn new toolsand techniques to communicate with buyers directly, raise onlinevisibility, and increase sales. For professionals, entrepreneurs,business owners, and professors alike, this pioneering guide offersactionable strategies that can be implemented immediately. In thiscompletely revised and updated Fourth Edition, author DavidMeerman Scott offers fresh examples of success from organizationsaround the world; examines newly popular tools such as infographicsand photo-sharing using Pinterest and Instagram; and deliversexpanded information on social media such as YouTube, Twitter,Facebook, and LinkedIn. The New Rules of Marketing & PRonce again brings you all the hottest insider tips so you canconfidently market any product, service, or ideafor afraction of the cost of traditional marketing and PR programs.
"When I read The New Rules for the first time, it was a'eureka' moment for me at HubSpot. David nailed the fundamentalshifts going on in the buyer-seller relationship and wrote theclassic text to help marketers take advantage of them."
Brian Halligan, CEO, HubSpot, and coauthor ofInbound Marketing
"I've relied heavily on The New Rules of Marketing & PR as acore text for my New Media and Public Relations course at BostonUniversity for the past twelve semesters. David's book is a bold,crystal-clear, and practical guide toward a new (and better) futurefor the profession."
Stephen Quigley, Boston University
"You're not supposed to be able to do what David Meerman Scottis about to tell you in this book!"
Robert Scoble, coauthor of Naked Conversations,Scobleizer.com
"This excellent look at the basics of new-millennial marketingshould find use in the hands of any serious PR professional makingthe transition."
Publishers Weekly (starred review)
About the Author
DAVID MEERMAN SCOTT is the author of eight booksincluding Real-Time Marketing & PR, Marketing Lessons fromthe Grateful Dead, and Newsjacking. His books openpeople's eyes to the new realities of marketing and publicrelations. David's popular blog, advisory work with fast-growingcompanies, and hundreds of speaking engagements around the worldgive him a singular perspective on how businesses are implementingnew strategies to reach buyers directly and in real time.