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Market to win with the fourth edition of this modern-day business classic!
The one-of-a-kind guide to the future of marketing is back with the very latest digital trends in marketing and PR. Learn new tools and techniques to communicate with buyers directly, raise online visibility, and increase sales. For professionals, entrepreneurs, business owners, and professors alike, this pioneering guide offers actionable strategies that can be implemented immediately. In this completely revised and updated Fourth Edition, author David Meerman Scott offers fresh examples of success from organizations around the world; examines newly popular tools such as infographics and photo-sharing using Pinterest and Instagram; and delivers expanded information on social media such as YouTube, Twitter, Facebook, and LinkedIn. The New Rules of Marketing & PR once again brings you all the hottest insider tips so you can confidently market any product, service, or ideafor a fraction of the cost of traditional marketing and PR programs.
"When I read The New Rules for the first time, it was a 'eureka' moment for me at HubSpot. David nailed the fundamental shifts going on in the buyer-seller relationship and wrote the classic text to help marketers take advantage of them."
Brian Halligan, CEO, HubSpot, and coauthor of Inbound Marketing
"I've relied heavily on The New Rules of Marketing & PR as a core text for my New Media and Public Relations course at Boston University for the past twelve semesters. David's book is a bold, crystal-clear, and practical guide toward a new (and better) future for the profession."
Stephen Quigley, Boston University
"You're not supposed to be able to do what David Meerman Scott is about to tell you in this book!"
Robert Scoble, coauthor of Naked Conversations, Scobleizer.com
"This excellent look at the basics of new-millennial marketing should find use in the hands of any serious PR professional making the transition."
Publishers Weekly (starred review)
DAVID MEERMAN SCOTT is the author of eight books including Real-Time Marketing & PR, Marketing Lessons from the Grateful Dead, and Newsjacking. His books open people's eyes to the new realities of marketing and public relations. David's popular blog, advisory work with fast-growing companies, and hundreds of speaking engagements around the world give him a singular perspective on how businesses are implementing new strategies to reach buyers directly and in real time.
|Length: 2:22 Mins|
Am at work to study it deeply. I believe it and will use it for years to come. It makes good sense.Published 18 days ago by Marilyn
The New Rules of Marketing & PR by David Meerman Scott is a top 5 book for social media educators to consider in their courseware. Read morePublished 19 days ago by Jim Barry
Read this for an integrated communications class. While it is an easy read, it isn't amazing literature.Published 1 month ago by readermaniac
Helpful if you've lived under a rock for the past 20 years, maybe. Even the latest version has outdated information, most of which is vague, at best. Examples cited are atypical. Read morePublished 1 month ago by Lana Gramlich
very helpful and full of interesting information. the how to's and the why's. all this information is good but not all apply to your personal business. Read morePublished 1 month ago by eventful
Excellent book -- look forward to applying what I learned. Seemed to be very thorough.Published 1 month ago by Amazon Customer
This book is fantastic! I haven't finished it, but I have so many ideas already. A great resource.Published 2 months ago by Lyn Diamond