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The New Rules: How to Succeed in Today's Post-Corporate World Hardcover – January 1, 1995

5 out of 5 stars 3 customer reviews

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Editorial Reviews

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Kotter is the Konosuke Matsushita Professor of Leadership at the Harvard Business School and author of numerous business books dealing with leadership and management, the most recent being Corporate Culture and Performance (1992), with James L. Heskett. Kotter's "new rules" prescribe how to win success at work and were formulated after tracking the careers of 115 Harvard Business School graduates for the last 20 years. In those two decades, Kotter detected a significant shift in what is required to succeed, but he notes that many are still attempting to use old strategies. He claims that the globalization of markets and competition is driving the shift and that those who do well today have "[capitalized] on globalization by pursuing career paths that are less linear, more dynamic, and more unstable." These often lead to starting and "growing" small businesses, consulting, organizational leadership, and dealmaking. Kotter also warns that to succeed, one must posses extraordinary competitive drive and take advantage of lifelong learning opportunities. A national publicity campaign and a large first press run will help generate demand for this book. David Rouse


Letitia Baidridge CEO, Letitia Baldridge Enterprises, Inc. Wisely suggests that success today is no longer measured by total annual compensation alone, but by job satisfaction and good relationships, including with one's family and community. Right on, Professor Kotter! -- Review

Product Details

  • Hardcover: 238 pages
  • Publisher: Free Press; 1st edition (January 1, 1995)
  • Language: English
  • ISBN-10: 0029175860
  • ISBN-13: 978-0029175866
  • Product Dimensions: 9.6 x 6.4 x 1 inches
  • Shipping Weight: 1.2 pounds
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Best Sellers Rank: #3,177,073 in Books (See Top 100 in Books)

More About the Author

Regarded by many as the authority on leadership and change, John P. Kotter is a New York Times best-selling author, award winning business and management thought leader, business entrepreneur, inspirational speaker and Harvard Professor. His ideas, books, speeches, and company, Kotter International, have helped mobilize people around the world to better lead organizations, and their own lives, in an era of increasingly rapid change.

Professor Kotter's MIT and Harvard education laid the foundation for his life long passion for educating, motivating and helping people. He became a member of the Harvard Business School faculty in 1972. By 1980, at the age of 33, Kotter was given tenure and a full Professorship - the youngest person ever to have received that award at the Business School. Over the past thirty years, his articles in The Harvard Business Review have sold more reprints than any of the hundreds of distinguished authors who have written for that publication during that time period. Most recently, his HBR article "Accelerate!", won the 2012 McKinsey Award for the world's most practical and groundbreaking thinking in the business/management arena. Today, he continues to deliver seminars in Harvard Business School's Executive Education Programs, which are sometimes regarded as life changing by his students.

Kotter has authored 18 books to date - twelve of them bestsellers. His books have reached millions, and have been printed in over 150 foreign language editions. Arguably his most popular book, Our Iceberg is Melting, was released in 2006. This New York Times bestseller helped launch to a large audience the 8-step philosophy behind Kotter International. Written as an allegory, it is a simple, yet unforgettable story about a group of penguins on a melting iceberg and the changes they undertake to survive and thrive amidst an unclear future. This story connects with a broad range of people needed to effect major organizational transformations in an easily understood, clear way. Kotter International aims to do the same. Dr. Kotter is the founder, and Head of Research at Kotter International. Other widely read books include "A Sense of Urgency", "The Heart of Change" and "Leading Change", which Time magazine selected in 2011 as one of the 25 most influential business management books ever written. Professor Kotter is currently working on writing his 19th book.

To supplement his books and expand on his ideas, Kotter has released several videos on his teachings, most of which are accessible to anyone interested in his work via YouTube. His "Succeeding in a Changing World" video was awarded Best Video Training Product of the Year by Training Media Review and also won a Telly Award. His YouTube videos have been watched by hundreds of thousands and continue to be a helpful tool for anyone from students to high-level executives in the business world.

Kotter's research and pursuits in education, business and writing over the past 35 years have earned the respect of his peers, helped transform organizations around the world, touched countless lives, and still inspires others to adopt his methods and spread the word. He continues to work tirelessly to achieve the goal of "millions leading, billions benefiting".

Professor Kotter is a proud father of two and resides in Cambridge, MA with his wife, Nancy Dearman.

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Format: Hardcover
Similar to the advice offered by Darden finance professor Bob Bruner, himself a member of the HBS class profiled in this book, Kotter demonstrates that those who shunned the corporate world in favor of more impactful jobs with smaller companies have succeeded beyond the levels of their corporate ladder classmates.
Go to small companies and make a difference in the world. Push yourself. Don't accept a slow climb up a bureaucratic corporate ladder.
The book has numerous student profiles to demonstrate the benefits of the road less traveled. Kotter fleshes out the backgrounds and experiences of the students as effectively as character development in a Stephen King novel. The characters come to life and you really feel the urge to break out and go with the start-up company of your own or others. Considering today's dot-com world this advice from the mid-90's appears ahead of its time.
Relative to his other books this one is average, but what's average for Kotter would be exceptional for most.
Also by Kotter: "Leading Change" and "What Leaders Really Do" are also outstanding works by Kotter. HBR article Managing Your Boss (incorporated into "WLRD") is a great reading for MBAs, managers, and workers of all levels.
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By A Customer on March 29, 1998
Format: Hardcover
Dr. John Kotter of Harvard Business School is one of the few scholarly business writers who consistently blends leading edge, visionary concepts with the tough-mindedness that most successful executives admire. I bought this book while looking for something else entirely, but it was well worth it.
I certainly discovered a real gem. Kotter gives us straight talk about the hard realities of today's executive business world. He disabuses us of the notion, if any of us still hold it, that there will be any safety or security in a career based on steady upward mobility in a traditional corporation. He wraps his stoic "new rules" around a twenty-year longitudinal study of the careers of Harvard Business School graduates of the Class of 1974. Showing the actual career paths of a plethora of genuine American success stories is not only fascinating reading, but highly educational.
Kotter bluntly states what it will take to be successful at work in the 21st century: "Settling for good, much less mediocrity is dangerous..Large numbers of people have been taught by big business, big labor and big government that fair-to-good is adequate...ten years from now fair-to-good will probably NEVER lead to success."
In order to get beyond the "fair-to good" range of performance, Professor Kotter makes a strong case for executive assessment, maintaining that a careful, realistic and candid self-examination is imperative, and he places special emphasis on the need for self-awareness regarding gaps in one's development. He couples this with counsel on the need for constant learning.
What does Kotter's study imply for our concept of Executive Community?
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Format: Hardcover
Harvard Business School professor John Kotter has followed the career paths of the members of the Harvard Business School Class of 1974 -- and what he has found will astonish you if you are like me -- an MBA hopeful working for a large corporation. Kotter observes that the Harvard MBA's have succeeded financially and personally because they have followed volatile and nontraditional career paths outside of large firms. He argues that the world economy is so globalized and the boundaries of corporations are so blurred that the best career opportunities abide in the virtual corporation. In this new career marketplace, great rewards accrue to competitive risk-takers who continually renew their skills. Read this, but be warned: You may decide to quit your job and never work for a large corporation again.

-- Dan Green, Harvard Business School Class of 1999.
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