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The New Rules: How to Succeed in Today's Post-Corporate World Hardcover – January 1, 1995
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More About the Author
Professor Kotter's MIT and Harvard education laid the foundation for his life long passion for educating, motivating and helping people. He became a member of the Harvard Business School faculty in 1972. By 1980, at the age of 33, Kotter was given tenure and a full Professorship - the youngest person ever to have received that award at the Business School. Over the past thirty years, his articles in The Harvard Business Review have sold more reprints than any of the hundreds of distinguished authors who have written for that publication during that time period. Most recently, his HBR article "Accelerate!", won the 2012 McKinsey Award for the world's most practical and groundbreaking thinking in the business/management arena. Today, he continues to deliver seminars in Harvard Business School's Executive Education Programs, which are sometimes regarded as life changing by his students.
Kotter has authored 18 books to date - twelve of them bestsellers. His books have reached millions, and have been printed in over 150 foreign language editions. Arguably his most popular book, Our Iceberg is Melting, was released in 2006. This New York Times bestseller helped launch to a large audience the 8-step philosophy behind Kotter International. Written as an allegory, it is a simple, yet unforgettable story about a group of penguins on a melting iceberg and the changes they undertake to survive and thrive amidst an unclear future. This story connects with a broad range of people needed to effect major organizational transformations in an easily understood, clear way. Kotter International aims to do the same. Dr. Kotter is the founder, and Head of Research at Kotter International. Other widely read books include "A Sense of Urgency", "The Heart of Change" and "Leading Change", which Time magazine selected in 2011 as one of the 25 most influential business management books ever written. Professor Kotter is currently working on writing his 19th book.
To supplement his books and expand on his ideas, Kotter has released several videos on his teachings, most of which are accessible to anyone interested in his work via YouTube. His "Succeeding in a Changing World" video was awarded Best Video Training Product of the Year by Training Media Review and also won a Telly Award. His YouTube videos have been watched by hundreds of thousands and continue to be a helpful tool for anyone from students to high-level executives in the business world.
Kotter's research and pursuits in education, business and writing over the past 35 years have earned the respect of his peers, helped transform organizations around the world, touched countless lives, and still inspires others to adopt his methods and spread the word. He continues to work tirelessly to achieve the goal of "millions leading, billions benefiting".
Professor Kotter is a proud father of two and resides in Cambridge, MA with his wife, Nancy Dearman.
Top Customer Reviews
Go to small companies and make a difference in the world. Push yourself. Don't accept a slow climb up a bureaucratic corporate ladder.
The book has numerous student profiles to demonstrate the benefits of the road less traveled. Kotter fleshes out the backgrounds and experiences of the students as effectively as character development in a Stephen King novel. The characters come to life and you really feel the urge to break out and go with the start-up company of your own or others. Considering today's dot-com world this advice from the mid-90's appears ahead of its time.
Relative to his other books this one is average, but what's average for Kotter would be exceptional for most.
Also by Kotter: "Leading Change" and "What Leaders Really Do" are also outstanding works by Kotter. HBR article Managing Your Boss (incorporated into "WLRD") is a great reading for MBAs, managers, and workers of all levels.
I certainly discovered a real gem. Kotter gives us straight talk about the hard realities of today's executive business world. He disabuses us of the notion, if any of us still hold it, that there will be any safety or security in a career based on steady upward mobility in a traditional corporation. He wraps his stoic "new rules" around a twenty-year longitudinal study of the careers of Harvard Business School graduates of the Class of 1974. Showing the actual career paths of a plethora of genuine American success stories is not only fascinating reading, but highly educational.
Kotter bluntly states what it will take to be successful at work in the 21st century: "Settling for good, much less mediocrity is dangerous..Large numbers of people have been taught by big business, big labor and big government that fair-to-good is adequate...ten years from now fair-to-good will probably NEVER lead to success."
In order to get beyond the "fair-to good" range of performance, Professor Kotter makes a strong case for executive assessment, maintaining that a careful, realistic and candid self-examination is imperative, and he places special emphasis on the need for self-awareness regarding gaps in one's development. He couples this with counsel on the need for constant learning.
What does Kotter's study imply for our concept of Executive Community?Read more ›
-- Dan Green, Harvard Business School Class of 1999.