The New Small: How a New Breed of Small Businesses Is Harnessing the Power of Emerging Technologies [Paperback]

Phil Simon (Author), Chris Brogan (Foreword)

Book Description

Publication Date: November 25, 2010

A small seafood restaurant attracts new customers with virtually no marketing budget. An iPad case manufacturer generates more than $1M in revenue in four months with only four employees. A voiceover company is able to connect thousands of artists with opportunities, all without expensive hardware and software. A law firm increases access to key information while dramatically reducing technology-related costs and risks. 

 

And these four companies are hardly unique. A new breed of small businesses is using Software as a Service (SaaS), free and open source software, social media and networks, mobility, cloud computing, and other emerging technologies to do things simply not possible even five years ago. In The New Small, you'll discover how these companies creatively and intelligently use technology to:

• Reach new customers
• Reduce costs
• Increase internal collaboration and communication
• Create flexible work environments 

Rife with profiles from a wide variety of industries, The New Small offers pragmatic advice and lessons about how small businesses are harnessing the power of emerging technologies. It's a must-read for small business owners-and those thinking about starting their own shops.

Editorial Reviews

From the Author

Thanks for checking out The New Small. I believe that it is my best book, but I'll let you be the judge of that. If you've often thought of starting your own small business with minimal up-front costs, then this is the book for you. If you're an existing small business owner who believes that his/her company could do more with technology, then this is the book for you. 

Thanks,

Phil

From the Inside Flap

"From arrows to gunpowder, from ATMs to email, technology has always been the great equalizer. In this powerful and indispensable book, Phil Simon shows how small and medium-sized business can out-duel the big guys through smart and sharp adoption of nimble tech. The New Small shows precisely why, what, and how inexpensive technology can improve every facet of your business. It's not a book, it's an investment in transformation."

----Jay Baer, co-author of The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter, and More Social"

 

"An excellent book for seasoned business owners and entrepreneurs alike. Ever wondered what new technologies are out there and if they make sense for your business? When you read The New Small, be sure to have a notepad and highlighter handy. You will be using both as you gleam nuggets of technology and business insight. Highly recommended."

----Shama Kabani, Author of the Bestselling book The Zen of Social Media Marketing

See all Editorial Reviews

Product Details

• Paperback: 316 pages
• Publisher: Motion Publishing; 1st edition (November 25, 2010)
• Language: English
• ISBN-10: 0982930232
• ISBN-13: 978-0982930236
• Product Dimensions: 6 x 9 x 0.6 inches
• Shipping Weight: 14.4 ounces (View shipping rates and policies)
• Average Customer Review: 4.8 out of 5 stars  See all reviews (62 customer reviews)
• Amazon Best Sellers Rank: #802,407 in Books (See Top 100 in Books)

More About the Author

Phil Simon is a sought-after speaker and the author of four management books. His fourth, the award-winning The Age of the Platform: How Amazon, Apple, Facebook, and Google Have Redefined Business, is his most ambitious yet. A recognized technology expert, he consults companies on how to optimize their use of technology. His contributions have been featured on NBC, CNBC, Inc, BusinessWeek, Huffington Post, The Globe and Mail, Fast Company, the American Express Open Forum, Technorati, ZDNet, abcnews.com, forbes.com, The New York Times, ReadWriteWeb, and many other sites.

To find out more about Phil and his books, go to the following sites:

* www.philsimonsystems.com
* www.theageoftheplatform.com
* www.thenewsmall.com

This biography was provided by the author.