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The New Social Learning: A Guide to Transforming Organizations Through Social Media Paperback – September 1, 2010


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Product Details

  • Paperback: 240 pages
  • Publisher: ASTD & Berrett-Koehler; 1st edition (September 1, 2010)
  • Language: English
  • ISBN-10: 1605097020
  • ISBN-13: 978-1605097022
  • Product Dimensions: 9.1 x 6.1 x 0.6 inches
  • Shipping Weight: 12.8 ounces (View shipping rates and policies)
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (10 customer reviews)
  • Amazon Best Sellers Rank: #77,509 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Tony Bingham is President and Chief Executive Officer of the American Society for Training & Development (ASTD), the world’s largest professional association dedicated to the training and development field. ASTD is focused on helping members lead talent management, build their business skills, understand the impact of social media on informal learning, close skills gaps, and connect their work to the strategic priorities of business.

Marcia Conner, Partner with Altimeter Group, works with leaders every day to bridge the gap between the promise of collaborative technologies and the practice of putting them into action. She aligns digital strategy with corporate culture, engaging people and invigorating the value chain across an organization. Former Vice President and Information Futurist at PeopleSoft and Worldwide Manager at Microsoft, she now advises corporations, writes the popular Fast Company column “Learn at All Levels,” and is a Fellow at the Darden School of Business. Follow her on Twitter @marciamarcia.

 


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Customer Reviews

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See all 10 customer reviews
Tons of info and great insights.
C. Manning
I recommend this book if you want to expand your thinking and grow your business through learning and collaboration.
Doug Stewart
This book has successfully launched me on the path to exploring and implementing social media learning tools.
JoeBruin88

Most Helpful Customer Reviews

6 of 6 people found the following review helpful By William Cushard on September 13, 2010
Format: Paperback Verified Purchase
If your profession is learning and development, The New Social Learning is a must read.

Even if you are one of those people who are suspicious of social media or one who thinks social networking is a place for wasting time or if you think Twitter is a place where people tell you what they are eating for lunch, you will read the book and understand exactly how social learning is a new imperative for how we enable organizational learning. You will find this book to be a practical guide to implementing social learning in your organization.

At the end of each chapter, there is a list of common objections and how to overcome them. I found this to be the most useful part of the book. Just like a sales person needs to overcome objections from prospects, any organizational leader who intends to implement a new thing, must prepare for the inevitable objections that arise from the skeptics and curmudgeons. And there will be many. The list of objections and the ways to overcome them are, by themselves, worth the cost of your time to read this book.

The other idea that I infer this book is that people will learn what they want to learn when they want to learn it despite our best efforts to design and deliver training. Too many L&D professionals are hung up on the need to control the instructional design and training delivery process, believing that people simply do not learn properly, unless proper instruction is used in proper training delivery. Well this book is one step in the direction of proving that idea wrong. Our job is to not deliver instruction, but to enable people to learn what they need to learn to get their jobs done now.
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6 of 7 people found the following review helpful By John Gibbs TOP 1000 REVIEWER on September 30, 2010
Format: Paperback
It is well known that social media are good for keeping in touch with friends, networking with business contacts, disseminating your opinions, sharing embarrassing photos, and wasting idle time. However, they can also be important tools in the field of collaborative learning, according to Tony Bingham and Marcia Conner in this book.

Social learning, the authors say, is learning with and from others. It occurs at conferences, in discussion groups, and over tables in the café. Now, with social media tools, it can happen over Twitter, via Facebook, or through the agency of a myriad of other tools, in a manner unconstrained by geography or time differences. The book goes on to describe a number of examples of companies implementing virtual communities which have enabled connections and sharing between people who would never have been able to connect without social media tools.

Notwithstanding the various examples given, I still wonder whether most organisations can be "transformed" through social media as promised in the subtitle of the book. Social media certainly facilitate connections in very large organisations, but I am less persuaded by the use of Twitter as a serious learning tool. Video is undoubtedly a powerful teaching tool, but video is not necessarily "social media". On the other hand, immersive "Second Life" type environments seem to have enormous potential as interactive learning environments. I would recommend this book to anyone involved in workplace training.
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3 of 3 people found the following review helpful By Michael G. Sansone on September 13, 2010
Format: Paperback
The NEW Social Learning (@newsociallearn) is a guide to creating your own "community of learners" by embracing and integrating social and mobile tools in the training and learning process.

This book offers real examples and guidelines in how to implement engagement, listening skills, and most importantly, how to build collective intelligence from within and outside of your organization's silo.

Some professions are ahead of the curve (marketing pros and educators come to mind), but there are many cubicle centers and manufacturing mobs, retailers and customer service sectors who are keeping their blinders on tight, doing training like it's still 1989.

The NEW Social Learning can assist in a transformation that makes sense and creates a learning environment that makes meaning.

Whether the boardroom or the classroom, this book should be in your hands and under your yellow highlighter - and definitely part of your organizations training & development curriculum.
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6 of 8 people found the following review helpful By Doug Stewart on September 14, 2010
Format: Paperback
It's five am this morning. My eyes are glued to the page. I'm excited. I'm writing down ideas on my legal pad about how I can collaborate with clients and friends using social networking tools. I'm already using Twitter to learn from my social network. But as I dig deeper into this book, I realize I can learn more from my social network. And so can you. If you're like me, this book will give you flashes of inspiration you can use in your small business.

The New Social Learning: Transforming Organizations Through Social Media includes pages and pages of examples about how the CIA, IBM, Intel and others are incorporating social learning into their organizations. Here's one example.

"Josh Bancroft, technology evangelist and blogger at Intel, tells of an experience when one of the people he worked with needed to accomplish a task. To do so, she needed to use a piece of software no one in her group had ever heard of, let alone knew enough about to use. It would have taken months to learn the software and complete the task. Instead, she searched the organization's internal wiki system and found someone who had done a project using the software. She contacted that person and asked for help. Within a matter of weeks the project was done. How many wiki pages was the efficiency gain worth? Add up not only the time saved by one person, but also the advantages of a quicker time to market for this project."

In a smaller organization, you could do the same thing on Twitter. If someone in your business needs to learn how to solve an issue and no one else in your business knows how, then ask your network on Twitter. You'll get answers with links in minutes.

The downside is that most examples featured in the book are from large organizations. But it doesn't matter.
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