"With solid credentials supporting him (as chief marketing strategist at Bridge Worldwide, a large advertising agency), Gilbreath lays out his ideas about a marketing strategy he calls 'meaningful marketing.' He defines meaningful marketing as the 'marketing itself add[ing] value to peoples’ lives.' Insisting that traditional marketing is now out-of-date because the consuming public has grown sophisticated in avoiding regular marketing strategies ('Most traditional advertising is meaningless,' he says), he is a great proponent of marketing that offers consumers actual things to put to practical use, which then, in turn, makes the best advertising for the company that is supplying those services. He cites the 'best historical example' of marketing with meaning as the Michelin tire company, which, way back when, produced the first-ever car-travel guide to France. From there Gilbreath presents, essentially, a how to: outlining a model for developing meaningful marketing and then explaining, with many useful case examples, how it can be tailored to any company, large or small. An essential addition to comprehensive business collections." --Brad Hooper, Booklist (Booklist)
The book is well written and easy to read.
It has a genuine approach to connecting with consumers in marketing, particularly through the digital space, by understanding what is truly meaningful to them.
Gilbreath does an excellent job of explaining marketing with meaning: providing value to the customer to make them care about your brand.
Though book is aimed at professional marketers, I found useful information for a small business owner.Published 11 days ago by JERRY DOYLE
Describes advertising strategies the Fortune 500 companies have used in the past to keep their products relevant and foremost in the consumer's mind. Read morePublished 2 months ago by Don H.
The book is awesome. It presents a lot of examples/case studies for marketers of how to do things in a different way.In a new way. It's about the new rules of marketing. Read morePublished on January 16, 2012 by Lilach
The Next Evolution of Marketing explains how professionals can tailor their marketing concepts to reach diverse levels of customer desires. Read morePublished on February 20, 2011 by Elisha Tucker
The best Marketing book I've read in a long time. As a mid-twenties marketing manager, I find my own company stuck in this rut of meaningless marketing. Read morePublished on January 31, 2011 by Tom Tucker
I had to get this book for class. I am trying to avoid reading it and will resell it as soon as the semester ends.Published on October 3, 2010 by Jam On
As a marketer, I read a LOT of marketing books. Some I forget. This one I won't. Gilbreath does an excellent job of explaining marketing with meaning: providing value to the... Read morePublished on July 23, 2010 by Susan Payton
As a recent college grad trying to get into the advertising industry, this book got me excited to work in the field that is going through so much change right now. Read morePublished on May 10, 2010 by E. Jurkovic