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The Non-Profit Narrative: How Telling Stories Can Change the World Paperback – February 22, 2012


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The Non-Profit Narrative: How Telling Stories Can Change the World + The Generosity Network: New Transformational Tools for Successful Fund-Raising + Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money
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Product Details

  • Paperback: 110 pages
  • Publisher: PMG Press (February 22, 2012)
  • Language: English
  • ISBN-10: 0615599796
  • ISBN-13: 978-0615599793
  • Product Dimensions: 5 x 0.3 x 8 inches
  • Shipping Weight: 5 ounces (View shipping rates and policies)
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (32 customer reviews)
  • Amazon Best Sellers Rank: #83,705 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Dan is the author of The Nonprofit Narrative: How Stories Can Save the World. He loves helping passionate people strive for the impossible and on several occasions he’s seen it happen. For over a decade, Dan has worked with the toughest outposts of Fortune 500 companies to get them back on track and with big results. He is sought after to help flesh out business ideas, coach teams and lead senior staff through the digital age. In 2006, he started The Portnoy Media Group to help nonprofits, companies and organizations better tell their stories for impact and engagement. His communication strategies have helped multiple nonprofit organizations double their online donations year over year and raise millions. Dan’s cultivation of story ideas builds community, engages the free radicals and removes the barriers between traditional cultivation and acquisition. He’s been a producer and a director for multiple projects, including The Great American Road Trip, a five part miniseries documentary/reality show. He is the founder, editor-in-chief and host of The Drop (http://www.thedroponline.com), a music podcast that features interviews with artists and bands on the rise. Dan lives in Pasadena, CA and loves it. For the latest updates, connect with him at http://www.portnoymediagroup.com

More About the Author

For over a decade, Dan has worked with the toughest outposts of Fortune 500 companies to get them back on track and with big results. He is sought after to help flesh out business ideas, coach teams and lead senior staff through the digital age.

In 2006, he started The Portnoy Media Group to help nonprofits, companies and organizations better tell their stories for impact and engagement. His communication strategies have helped multiple nonprofit organizations double their online donations year over year and raise millions. Dan's cultivation of story ideas builds community, engages the free radicals and removes the barriers between traditional cultivation and acquisition.

He's an award winning producer and director for multiple projects and is the host of Story Road Radio, a podcast that features tips, tactics and insight from marketing professionals and storytelling authorities.

Dan lives in Pasadena, CA and loves it!

Customer Reviews

I recommend this book to anyone works in the non-profit arena.
Ocella0705
The cause I care about most needs everyone to know and tell our story well, and this book is going to help make that happen.
Book Diva
The Nonprofit Narrative (NPN) is an easy to read book, written well and in a very causal and conversational manner.
joseph k pfaff

Most Helpful Customer Reviews

7 of 8 people found the following review helpful By Jay Ryan on April 6, 2012
Format: Paperback Verified Purchase
Your non-profit didn't start out to make money but to change the world, you're battling something, you're on a journey. This is how people and constituents connect to your organization. Help them resonate with your work by telling this story effectively and efficiently. This book provides simple, effective and yes, results-oriented solutions to maximize the impact of your NGO by using the power of story.

This book tells a story that no other book on non-profits, NGOs and ministries provides. I've worked in the NGO sector for over 6 years now and there isn't a better resource to equip non-profit executives, development execs and communications people. This book covers the much needed topic of telling the story of your non-profit that will have greater impact and results than any strategy or campaign.

Get it, read it, start working. If you're starting a non-profit, if you're 20 years into your NGO's work, this book is for you. A plus? It's easy to read over two cups of coffee.
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5 of 6 people found the following review helpful By LSP on April 6, 2012
Format: Paperback
I couldn't put it down! The fact that the book is short and to the point, has great tools and tips on storytelling and getting your message out made me want to finish it in one sitting. I was taking notes along the way and loved the resources he points out throughout the book. I LOVE the idea of looking at your nonprofit as a story with acts- I never thought of it that way but it certainly makes sense and will grab people's attention. I also thought he made a great point of reflecting inward with both the nonprofit and yourself by asking uncomfortable questions. Nonprofits have to be comfortable hearing the negatives and making improvements, and I liked that he clearly laid that out in the book.
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4 of 5 people found the following review helpful By Science Fiction and Marketing on April 30, 2012
Format: Paperback
This book is short and to the point. Telling a great story is the primary reason why fundraisers seem to do well. While the promotion aspect is critical to spreading the word, without a great story to start success seems fleeting. And that is where Dan's book starts.

Dan gets into the nuts and bolts of going beyond facts towards building a compelling story. He describes the development of a nonprofit story arc, and the creation of a meaningful story. From there Dan moves into media choices and promotion. This is a great quick read that any busy person can finish in less than two hours. Check it out.
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1 of 1 people found the following review helpful By Pamela Grow on May 23, 2012
Format: Kindle Edition Verified Purchase
What are your stories? It's always my first question when speaking with a new (or prospective) client. And many view it as a time-waster.

They want that next big grant that will put them on the path to solvency. Or what about getting donations on Facebook or Twitter? Or "Could we try an event?"

And yet storytelling is the foundation of every successful fundraising program.

It's not magic.

In this short, easy-to-read book, Dan Portnoy has gathered the tools to help every member of your nonprofit tell your stories in ways that make them more engaging and effective - and raise more money! Highly recommended.
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1 of 1 people found the following review helpful By Shanon Doolittle on May 22, 2012
Format: Paperback
Articles, posts, tweets on nonprofit storytelling are a dime a dozen. But this book is the real deal. A piggy bank of awesome insights, tips, and strategies to help you undertand the role of storyingtelling in the nonprofit world. It isn't a nice to have, it's an absolute need to have.

As a seasoned nonprofiteer, I've worked in the Department of Meh (my favorite chapter) and it's tough going. Until you're ready to put your communications under a microscope and ask if you're telling the right story about your cause and one that will emotionally resonate with supporters, your nonprofit will struggle.

But Dan Portnoy doesn't want that. So he shows you how to find your voice and create a story arc and communication strategy that builds and layers your story so donors will feel compelled to give, help, and engage. And what nonprofit doesn't want to know how to do that?

So just buy it already. This book is really that good. That useful. And that inspiring.
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1 of 1 people found the following review helpful By duke15 on May 16, 2012
Format: Paperback Verified Purchase
As a non-profit founder, I highly recommend getting this.
You can read it in one evening and take away stuff that will change the direction of the way you manage your non-profit.
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1 of 1 people found the following review helpful By KMHarvey on April 14, 2012
Format: Paperback Verified Purchase
Many movie examples here, but it's a great parallel to better understand the elements of story telling for non-profits through the clutter of campaign cycles, social media, and the new economy. Great read!
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1 of 1 people found the following review helpful By Timothy Grahl on April 11, 2012
Format: Paperback Verified Purchase
I've worked with Dan Portnoy for the past five years and watched as he's revolutionized the way non-profits raise money. He's taken decrepit and dying fundraising plans and breathed new life into them that results in huge growth in giving from existing and new donors.

Now, for the first time, he's revealing everything he knows about how non-profits can effectively tell their story and greatly increase donations.

You should buy a copy of The Non-Profit Narrative for yourself and everyone that you know that works at a non-profit.
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