The Nonprofit Marketing Guide offers understaffed and underfunded nonprofits no-nonsense, down-to-earth advice that shows you how to shape an effective marketing program that starts from where you are now and grows with your organization. The book is filled with smart, savvy marketing and communications techniques (both offline and online) that combine big-picture management and decision-making strategies with easy-to-apply ideas for implementing successful marketing campaigns that support your organization and cause.
Praise for The Nonprofit Marketing Guide
"This book is filled with practical advice, tips, and checklists—everything you need in one book to help your nonprofit organization create and implement a marketing plan that gets results!"
—Beth Kanter, blogger, Beth's Blog, and coauthor, The Networked Nonprofit
"Brilliant and comprehensive! Kivi Leroux Miller covers all the bases in this lively and insightful guide to marketing for nonprofit organizations. The breadth of her experience on both sides of the consultant-client divide shows clearly here. If you're responsible for marketing and communications and stretched to the limit and beyond, buy this book. You'll soon see how much easier your job becomes."
—Mal Warwick, author, Fundraising When Money Is Tight and How to Write Successful Fundraising Letters
"The Nonprofit Marketing Guide provides needed direction for busy nonprofit professionals who find themselves doing multiple jobs without time to focus on effective marketing and communications. This book relieves the feeling of being overwhelmed and provides strategic direction for our valuable resources of time and money."
—Allison Treppa, director of marketing and communications, Michigan Nonprofit Association
"As a tiny nonprofit with a total budget of about $100,000, we obviously have very little set aside for marketing. Kivi understands our situation and provides practical, useful, low-cost marketing advice that produces great results."
—Danielle Denhardt, board of directors, Fancy Cats Rescue Team
Kivi Leroux Miller is the founder of NonprofitMarketing Guide.com, one of the leading sources of information and guidance for nonprofit organizations with limited resources. Leroux Miller is a communications consultant, trainer, and blogger. Visit www.nonprofitmarketingguide.com/book for additional resources, tools, and tips that go with this book.
I read this while I was in the interview process for a marketing & communications position and not only did I get the job, I realized I know more about marketing than I thought I... Read morePublished 9 days ago by Melanie Swiftney
Was assigned this book for a marketing class. Thank God. A couple of weeks later, our non profit decides to add an entirely new branch to the company and oh it launches in a month. Read morePublished 1 month ago by Sabrina
User-friendly and practical. The book has good street cred, with the tools and teachings coming from a long-time practitioner in the field. Read morePublished 1 month ago by Mc
A great read, well-written, and definitely worth buying. Nonprofit marketing is difficult, especially considering the lack of budget most of us face, but Kivi Miller has provided... Read morePublished 12 months ago by Paul Charles
This is even a fun read. Very helpful information for both veterans and amateurs.Published 14 months ago by ccsponsler
This is a good text for anyone interested in nonprofit marketing, but you need to know something about marketing and nonprofits.Published 15 months ago by Judy K
The nonprofit world is one that is not as difficult to enter as it is to navigate and maintain a sustainable entity. Read morePublished 18 months ago by Raj Maran