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The Now Effect: How a Mindful Moment Can Change the Rest of Your Life Hardcover – February 21, 2012

ISBN-13: 978-1451623864 ISBN-10: 1451623860 Edition: 1st

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The Now Effect: How a Mindful Moment Can Change the Rest of Your Life + A Mindfulness-Based Stress Reduction Workbook + Uncovering Happiness: Overcoming Depression with Mindfulness and Self-Compassion
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Product Details

  • Hardcover: 288 pages
  • Publisher: Atria Books; 1 edition (February 21, 2012)
  • Language: English
  • ISBN-10: 1451623860
  • ISBN-13: 978-1451623864
  • Product Dimensions: 6 x 1.9 x 9 inches
  • Shipping Weight: 15.5 ounces (View shipping rates and policies)
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (58 customer reviews)
  • Amazon Best Sellers Rank: #666,281 in Books (See Top 100 in Books)

Editorial Reviews


The Now Effect offers wise and simple guidance that is immediately helpful, compassionate and playful. It is a genuine invitation to be fully present, to open yourself up to life.”—Jack Kornfield, bestselling author of A Path with Heart

"If you are looking for a handbook on how to improve the quality of your life, reduce your stress levels and help build a better future for yourself, your family, your community and your country, this book is it." --Congressman Tim Ryan, author of A Mindful Nation

The Now Effect shines with a fresh simplicity and wisdom that will make you see your mind and relationships in a different way. With practical guidance, this book gives you important tools to make changes for a better life. A genuinely uplifting and very enjoyable book." --Jeffrey M.Schwartz, MD, Co-author of You Are Not Your Brain

"What we most cherish--love, aliveness, creativity, play--arises only in moments of presence. In The Now Effect you'll get an invaluable map for coming home to the life that is here and now. With a beautiful clarity and simplicity, Elisha Goldstein offers anecdotes, science, perennial wisdom and practical exercises that will guide you in working with difficulties and in living with an awakened heart." --Tara Brach, bestselling author of Radical Acceptance

“These wisdom-packed offerings teach beautifully how the relevant aspects of neuroscience can help illuminate what otherwise might seem like magic: The way we pay attention to the here and now of our experience can free our minds, enhance our relationships, and transform our brains toward well-being. Soak in these powerful lessons and enjoy!" --Daniel J. Siegel, M.D. author of Mindsight: The New Science of Personal Transformation and Co-Director, UCLA Mindful Awareness Research Center

"The Now Effect reminds us how to have fun with our lives again. Who would think that sitting quietly and watching our breath would teach us how to be kind, smart and have a sense of humor? With his book, Elisha Goldstein has done his part to create the conditions for world peace!" --Chade-Meng Tan, Jolly Good Fellow at Google and author of Search Inside Yourself

“Written with a lightness of touch and chock full of practical advice, this book is a broad and generous portal for those interested in bringing the power of present moment awareness more fully into their lives” –Zindel V. Segal, author of The Mindful Way Through Depression

We all want to move beyond the dead-end, conditioned responses that derail our best intentions and hold us hostage day after day, year after year; in these pages, Elisha Goldstein offers real tools toward that end. A wonderful book!” --Sharon Salzberg, author of Real Happiness: The Power of Meditation

"Shot through with stories, poetry, and down to earth lessons, the brief chapters in this book are entertaining but never trite and make mindfulness practice refreshingly accessible. Accompanied by Elisha’s clear online video instruction, The Now Effect will become a valuable resource for clinicians, doctors, patients, teachers, and anyone else who is looking to rediscover and rest in the present moment." --Pat Ogden PhD, Founder, Sensorimotor Psychotherapy Institute

“Grounded in the science of how the brain tricks us to dwell in the past and the future - anywhere but now - and full of practical methods, The Now Effect will help you feel stronger, less stressed, more present, happier, kinder, and more effective.” --Rick Hanson, Ph.D., author of Buddha's Brain: The Practical Neuroscience of Happiness, Love, and Wisdom

“Elisha Goldstein, PhD, is masterful at demonstrating how moments of being aware hold space for choice, flexibility, and new perspectives. There's a freshness to the simplicity of his approach that will resonate with those new to these concepts, as well as long-term practitioners.” -- Tara Healey, M.Ed., Program Director Mindfulness Based Learning for Harvard Pilgrim Health Care

“Based on ancient mind training techniques with a thoroughly modern twist, this book is a joy to read and even better to put into practice.” -- Christopher K. Germer, PhD, author of The Mindful Path to Self-Compassion

About the Author

Elisha Goldstein, PhD, is cofounder of the Center for Mindful Living in Los Angeles and the author of The Now Effect and coauthor of A Mindfulness-Based Stress Reduction Workbook (with Bob Stahl). He developed the Mindfulness at Work program for and co-developed the CALM (Connecting Adolescents to Learning Mindfulness) program with his wife, Stefanie Goldstein, PhD. He developed and runs Mindful Compassion Cognitive Therapy (MCCT) and Mindfulness-Based Cognitive Therapy (MBCT) programs, focusing on helping people avoid relapsing into depression. He lives in Santa Monica, California.

Customer Reviews

The format is very easy and enjoyable to read- great book!
Lisa R.
Once you've put some of the tools this book contains into practice, you'll soon understand "how a mindful moment can change the rest of your life."
Jennifer Howard
It immediately helps me calm down and face the current challenge with much decreased stress.
carolyn davis

Most Helpful Customer Reviews

24 of 25 people found the following review helpful By Bill Gallagher on March 2, 2012
Format: Hardcover
Eisha Goldstein opens The Now Effect with a strong visual image and engaging story of a professor asking students if anything more can be fit into a jar stuffed to the brim with golf balls. They say no, and in goes pebbles, then sand, then coffee (before each new ingredient, the students say the jar was totally full). With apologies if I'm diminishing the effect of the opening a bit, but it's a revealing and well-chosen start for several reasons. First, it's well told and indicative of Dr. Goldstein's skills as a writer; second, it points to the small open spaces in our life that we have stopped noticing. Most of our minds are so full, we overlook all the mind-spaciousness that is really available to us all the time. In the Now Effect Goldstein repeatedly points us to how to find those spaces. Last, the story hints at the fact that we think nothing else could be written about "now-ness" and mindfulness, but it's not true. And The Now Effect is proof, as we find a number of fresh approaches.

Of course not everything in The Now Effect will be new to someone who has been around the mindfulness block a few times (nor should it be). A number of the exercises are new takes on old practices. For example, the exercise "Breathing in, I am aware of what truly matters, breathing out, I let go of living on automatic" (<is a derivation of Thich Nhat Hanh's breathing exercises). Or his "STOP method" which is to Stop, Take a breath, Observe whatever you're experiencing, and then Proceed with greater awareness of what's most important to pay attention to. But even in aspects that are familiar, Goldstein has a way of bringing clarity and freshness to them. For example, by pointing out that attention and intention are the foundations of spiritual life.
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53 of 62 people found the following review helpful By baf on April 1, 2012
Format: Hardcover Verified Purchase
As a psychologist and student of MBSR (Mindfulness based stress reduction), developed by clinical psychologist jon Kabatt-Zinn for the U. of MA Medical Center , I purchased this book at the recommendation of Rick Hanson, Ph.D., a neuro-psychologist who's a real pioneer in the field of brain neurolasticity, I.e. we can change the neural pathways in our brains for the better. I was excited about receiving the book, but find, as compared to "Full Catastrophe Living", Dr. Kabat-Zinn's book a much more fleshed out, substantive book about mindfulness for anyone just being exposed to the concept of mindfulness in one's daily life.
it's really the classic in mind-body medicine, and has just been re-issued & updated in paperback, and I think for anyone curious & genuinely interested in a classic primer on this subject, Kabat-Zinn's is a much better choice.
I'm sorry to say that I found 'The Now effect' a bit too big for it's britches, and thought the author, Elisha Friedman does give some credit to the real pioneer in mind-body and neuroscience, he seems to think that his 'now' effect is the 'answer', & I'm always suspicious of books with sub-titles that claim to be the one that can ..."change the rest of your life". For me, this one doesn't even come close, like "Full Catastrope Living", Awakening Joy", by James Baraz, & one of my favorites - Te wise Heart" by jack Kornfield.
I suggest if you want to go to the sources, these are 3 better choices, as is Rick hanson's seminal book on the subject: "Buddha's Brain: The Neuroscience of Happiness, Love & Wisdom. All are available either on Amazon Used or via Kindle.
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11 of 13 people found the following review helpful By Andrea Gressinger on March 10, 2012
Format: Kindle Edition with Audio/Video Verified Purchase
The Now Effect is a wonderful guide to improving personal awareness in every area of our hectic lives. The book's simple suggestions for getting into the present moment have helped me process others' difficult comments, go back to sleep after waking with work swirling in my head, and be more present with my partner.

Elisha Goldstein's practical advice also connects me to an on-line community, where I can get daily reminders, a weekly newsletter and monthly live call--all of which help are designed to help me keep my life centered. There are also great YouTube videos, where the author guides you through simple meditations. (I read the e-book on my iPad/Kindle App, so all I had to do was touch the screen to follow a cool!). Because of the book, I not only know what to do, but I can easily access extra Now Effect resources to expand my practice of awareness.

The Now Effect has really helped me get into the space between my thoughts, teaching me how I can chose my attitudes, let go of judgments, and open my heart all the love and wonder of my life.
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10 of 12 people found the following review helpful By ASM on February 24, 2012
Format: Hardcover
The Now Effect offers a candid, direct and casual approach to mindfulness thinking and practice. In reading this book, spaces widen, thoughts linger and then float away, but the reader is brought back and without judgment to the place they notice where they left. The book is an opportunity to practice and experience this dynamic and encourages a thoughtful and gentle acceptance. Dr. Goldstein's approach to mindfulness is enjoyable to read with his personal anecdotes and is grounded in practical application. I'd recommend it as a supplement to any depth therapy as well as a guide to helping alleviate the stress we all feel in the modern world.
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