More About the Author
In addition to the success of his previous book, The Number, Lee Eisenberg has enjoyed a varied and distinguished career on both the creative and business sides in both the publishing and marketing worlds. As editor-in-chief of Esquire, he led the magazine to numerous national awards in diverse categories such as general excellence, reporting, and design.
In 1991, Eisenberg was recruited to be one of six founding partners of the Edison Project, an initiative to design a business and academic plan for a proposed system of world-class schools across the country.
In 1995, he joined Time Inc. where, as editor of strategic development, he helped TIME magazine launch a series of new initiatives, including Time.com; Time for Kids, a weekly newsmagazine for children; special issues on a number of topics, including medicine and art; and The TIME 100, a collaboration with CBS news that chronicled the most influential men and women of the twentieth century.
In 1999, Eisenberg was named executive vice president and creative director at Lands' End, where he oversaw all print and online creative efforts, as well as the company's national advertising, marketing, and public affairs activities.
Eisenberg resigned from Lands' End in 2004 to begin work on The Number, which the Quill Awards cited as one of the best business books of 2006, Business Week named one of the "Top 10 Career Books of 2006," and was winner of a "2007 Books for a Better Life Award." The book earned a place on numerous bestseller lists, including The New York Times, The Wall Street Journal, Business Week and USA Today. There are now foreign editions of The Number in such far-flung markets as Turkey and Korea.
Since publication of The Number, Eisenberg has been a keynote speaker at dozens of U.S. and international conferences devoted to the emotional and material aspects of financial planning.
In 2006, Eisenberg began work on Shoptimism. The quest included a stint as a clerk at Target, numerous encounters with leading academic and marketing experts, a probe into the brave new world of online chatter, repeated forays into stores of every description, where Eisenberg observed the behavior - rational and otherwise - of strangers, friends, and family members, who kept on shopping through economic good times, then bad.
A graduate of the University of Pennsylvania, where he has been a visiting scholar, Eisenberg was one of the founding fathers of Rotisserie League Baseball. He divides his time between Chicago and New York City.