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The Old Rules of Marketing are Dead: 6 New Rules to Reinvent Your Brand and Reignite Your Business Paperback – August 15, 2011
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About the Author
Timothy R. Pearson was president and CEO of Zyman Group, a leading international management consulting firm serving the Global 1,000. He has also served as Vice Chair, Global Managing Partner, Marketing and Communications (and first Chief Marketing Officer) for KPMG, the global Big 4 accounting, tax, and consulting firm; and has been president of several advertising agencies. He has served on the Advisory Board of the Nobel Peace Center, Oslo, Norway, and on the Harvard Business School’s Dean’s Research Society. Pearson has received numerous honors in the marketing arena, including but not limited to Advertising Age’s Best, The Wall Street Journal’s Best, and multiple Belding, Cable, Clio, Echo, Golden Phone, Lulu, Proto, PRSA, and Sunny awards.
More About the Author
Tim is a highly sought advisor to senior management and a frequent keynote speaker at industry conferences, at leadership meetings, and on the lecture circuit. He has served as president and CEO of Zyman Group, a leading international management consulting firm, and as Vice Chair, Global Managing Partner, Marketing and Communications (and first Chief Marketing Officer) for KPMG, the global Big 4 accounting, tax, and consulting firm. Earlier in his career he was President of several award-winning advertising agencies, where he led initiatives for and within a number of the world's leading companies.
Pearson is often quoted by newspapers and commentators. He has written articles for Brandweek magazine, and lectured before numerous audiences and members of the American Marketing Association on topics ranging from "Do or Die: The Reinvention of Marketing," "Out of the Blue: A Global Brand Defined," "The Value of Leadership and Business Ethics," "The M&M Factor," "Machiavelli on Global Branding," "Top of Mind: Product or Service," "Focus Must Be Clear," and "Competitive Positioning by Cable Television Against the Networks."
Tim Pearson has served on the Advisory Board of the Nobel Peace Center, Oslo, Norway, and on the Harvard Business School's Dean's Research Society. He has received numerous honors in the marketing arena, including but not limited to Advertising Age's Best, The Wall Street Journal's Best, and multiple Belding, Cable, Clio, Echo, Golden Phone, Lulu, Proto, PRSA, and Sunny awards.
Pearson is also the cocreator of numerous interactive games and was issued U.S. Patent #5,018,736, "Interactive Game System and Method," U.S. Patent #5,263,723, "Interactive Contest System," and Canada Patent #2,044,266, "Interactive Game System and Method".
Tim received his B.A. in English Literature from DePauw University where he was a Maxwell Scholar. He currently resides in Atlanta, Georgia, and Saddle River, New Jersey.
At the author's Web site, www.pearsonadvisorsandpartners.com, you can access additional material on the subject of the new rules of marketing, read recent articles he has written, and learn more about emerging technologies and trends. For speaking engagements, please contact Peter Jacobs at CAA Speakers at 424-288-2898 or firstname.lastname@example.org. Please contact the author with comments or queries at email@example.com.
Top Customer Reviews
That's the premise of "The Old Rules of Marketing Are Dead: Six New Rules To Reinvent Your Brand And Reignite Your Business" by Timothy R. Pearson, an insightful and respected leader in global marketing and management consulting.
Every once in a while, a book comes along that dazzles readers with the writer's perspicacity and ingenious observations on current business or consumer behavior. But more often than not, such books don't fully deliver on actionable steps that businesses can take to leverage the value of these pithy insights. This isn't one of those books. "The Old Rules of Marketing Are Dead" is filled with carefully calibrated action steps that can make each of its observations, principles and rules come to life in your company.
It doesn't accomplish this by dancing around the tough questions or more sweeping challenges confronting business today. What's required to achieve brand loyalty in times affected by recession, ongoing economic uncertainty, pervasive ADD, brand choice proliferation and price war conflagration? How can thought leadership invigorate an organization from top to bottom?Read more ›
What are the 6 New Rules?
Rule One: The Core is Everything. The first part of the book helps to focus attention on what really matters, what the essence of the brand is. Very good advice here on how to emphasize points of differentiation in your field. Many businesses skip this crucial step, but without knowing your essence, you have nothing to build on.
Rule Two: You Have Nothing Without the Foundation. Guard your reputation carefully. Recognize that marketing should be defensive and offensive strategy, and use the tools for both. This section also has a great chapter on the power of a good logo design and why it is important (Principle #7).
Rule Three: There Are Many Choices but Only One Customer. This section focuses on your customer's perceptions of your strategy. It is the core of the book, and the most helpful section. The chapter on why you should measure all marketing choices, and how to do implement it, is worth the price of the book. Marketing without measurement is a waste of money. Too many people focus on marketing as an art rather than a science, but for a good business it is both.
Rule Four: Do the Right Things for the Right Reasons. Some good information here about social media's role in the new economy, but some of the other principles only apply to larger companies.
Rule Five: Infrastructure Is More than Just Pipes.Read more ›
Mr. Pearson in his book makes clear that the current problems with organizations stem from inflexibility and how they have stymied their own growth by clinging to old methodologies and practices. This book teaches you to look at Marketing not just as a way to bring your products and services to market, but a way to create a long-term strategies for brand building and for profitable growth. The main points are that historically marketing has been limited to budget constraints and focused primarily on advertising. Sales have focused on pricing rather than brand building - something that leads to a commodity and low-margin business. Yes, this is a book about Marketing, but it is more about embracing change and creating an organizational culture (from the top leaders on down) that can and does actively embrace change for the better. This is a must read for any business leader!
Most Recent Customer Reviews
please up date binding , it is a hardback . thank you
Title The Old Rules of Marketing are Dead: 6 New Rules to Reinvent Your Brand... Read more
David Ogilvy warned against "self-proclaimed geniuses" giving trendy new names to old precepts and trying to hoodwink clients with irrelevant brilliance. Read morePublished on October 29, 2013 by George Evans
This is a good book on marketing. However the rules stated are not new. Some are underused, some are forgotten, some are viewed in a new perspective. Read morePublished on August 29, 2013 by Xavier Atlas
This is an excellent book that reviews the fundamentals of how to build solids brands in today's new, interconnected world. Read morePublished on November 21, 2012 by The Marketing Guy Who Drives Sales -r
>>>..."The Old Rules of Marketing are Dead : 6 New Rules...Business", Circa 2012 is a GuideBook for the need of our "House Cleaning" to assist US to move out the Old Principles /... Read morePublished on September 21, 2012 by Michael GreenGold
. If a book has a provocative title, I'm usually drawn to it . . . such was the case with THE OLD RULES OF MARKETING ARE DEAD (McGraw-Hill) by Timothy R. Pearson. Read morePublished on June 20, 2012 by Blaine Greenfield
This is a book you will not only learn from, but enjoy reading. It holds a solid plan for reinvention that updates your brand based on its core essence, and not at the expense of... Read morePublished on May 9, 2012 by CharlesV
Lots of conventional wisdom in this book about branding and marketing. Sort of Marketing 101 type. The title is catchy but misleading. Read morePublished on March 17, 2012 by Amazon Customer