This parable teaches principles of management with a spiritual bent by telling the story of a businessman who is appointed to run a company facing bankruptcy. Through conversations with interesting characters he learns how to rebuild the company and make it prosper. "On-Purpose" means focusing on all areas where each individual joins, belongs, and contributes to an organization. The on-purpose business theme is built upon four pillars, which include "meaning," or the purpose principle, which coordinates the purpose of the person with the purpose of the organization (business, not-for-profit, or any type of organization). The second pillar is "mindset," or the need for each individual to think and act like the president by taking personal responsibility. The "service model," or the method of building a business, is the third pillar, and the fourth is the "manner of operation," or doing more of what one does best more profitably. The story device is not unique in management books, but it still may appeal to a wide readership. Mary Whaley
About the Author
KEVIN W. McCARTHY is the leading thinker, writer, and speaker in the purpose field. His hope is for every person and organization to be on-purpose. An entrepreneur at heart, Kevin received his MBA from The Darden School at the University of Virginia and his bachelor's degree in business and economics from Lehigh University. He is the president of US Partners Consulting, a business consulting firm specializing in helping businesses become "On-Purpose Businesses." He is also the founder of The On-Purpose College, which is dedicated to the development of personal and professional leadership. In addition, Kevin owns and operates several businesses. Kevin is also the author of The On-Purpose Person and lives with his family in Orlando, Florida.