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The One-Page Proposal: How to Get Your Business Pitch onto One Persuasive Page Paperback – September 3, 2002


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Editorial Reviews

About the Author

Patrick Riley is the principal agent of Genisis Agents, an international agency representing extraordinary professors and researchers from leading universities and research institutions around the world. A longtime investor, businessman, and entrepreneur, he lives in San Francisco, CA.
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Product Details

  • Series: The One-Page Proposal. How to get your business pitch onto one persuasive page
  • Paperback: 112 pages
  • Publisher: HarperBusiness; 1 edition (September 3, 2002)
  • Language: English
  • ISBN-10: 0060988606
  • ISBN-13: 978-0060988609
  • Product Dimensions: 8.5 x 0.3 x 11 inches
  • Shipping Weight: 10.4 ounces (View shipping rates and policies)
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (38 customer reviews)
  • Amazon Best Sellers Rank: #331,441 in Books (See Top 100 in Books)

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Customer Reviews

The One-Page Proposal has served me well.
Delroy A. Whyte-Hall
The book is a step-by-step approach - it is very much a how-to book with plenty of examples.
Chinarut
If you can get one good idea from each "encounter," you are ahead of the game.
T. Gulledge

Most Helpful Customer Reviews

39 of 40 people found the following review helpful By Maria Marsala on June 3, 2004
Format: Paperback
All I can say is that I no longer pull my hair out when a client says "send me a proposal". I have a form, which I received in this book that helps me create proposals in less than an hour (that's if I have to so some research) or I can use a proposal I previously created and just "critique it". In the past year, since the book was recommended to me, I have not been asked once to provide a "larger" proposal... this one page has been "it".
My clients don't believe how e-z it is to use, until they try it themselves. I highly recommend this book for you to write proposals that will get read, because they're short, sweet, thorough and to the point. Why not 5 stars? I found the beginning of the book a little boring. Once he got into the "guts" of the proposal making, I couldn't wait to finish.
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31 of 31 people found the following review helpful By Andy Orrock VINE VOICE on July 26, 2006
Format: Paperback Verified Purchase
Like a previous reviewer, I did the 'Better Together' promotion which paired Patrick Riley's "One-Page Proposal" with Tom Sant's book. How good is Riley's book? Five pages into it, I literally pitched Sant's book. Nothing against Mr. Sant's work. I was just so smitten with Riley's approach and take on things that I didn't want a competing model to diminish the clarity of it.

I have to say, Riley crafts a real "you had me at hello" moment with a riveting opening tale of how he first was introduced to the method: by none other than Adnan Khashoggi. That's what gives the method its credibility. You have to imagine a guy like Khashoggi getting bombarded with proposals, most of them long, overwrought, wordsmithed to death and - more often than not - completely ignored by their target. Khashoggi's message? "You want to get my attention, here's how."

Riley ends the book by showing you the one-page proposal sent to Judith Regan about writing a book for her publishing house, i.e., the book that you're holding in your hands. It goes without saying: the Regan pitch was another successful proposal.

So, this is more than just another boring how-to business cookbook. Any work that manages to weave together Adnan Khashoggi with Judith Regan definitely has my attention. Patrick Riley deserves your attention, too. His book is worth your time and money.
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30 of 30 people found the following review helpful By Roger C. Parker on December 26, 2003
Format: Paperback
Although it's a fast read, the One-Page Proposal is a breath of fresh air offering a new perspective on a topic others have written about in "predictable" ways.
I was so excited when I discovered this that I immediately e-mailed 20 of my friends and told them to immediately order it, and I've recommended it to all of my clients.
The One-Page Proposal gave me a totally new perspective on of my least favorite tasks. It showed me how wrong my previous approach to preparing proposals had been. It showed me how to build my proposal around what my client really wanted, rather than what I wanted to sell.
Chapter 4, "The Road Map--Putting It All Together," presents the new model of the proposal with easy-to-follow clarity. You'll learn how to spend your time planning your proposal, identifying your prospect's needs, and making it easy for them to say yes. Excerpts and annotated samples drive each lesson home.
This is not a superficial, "formula" book. It doesn't do the work for you. Rather, it teaches you how to do the work better and more efficiently. It will change the way you think about and prepare future proposals. You'll soon be preparing more proposals in less time--and enjoying the resulting additional profits.
You'll learn that proposals are not sales "closers," but can be "door-openers" to new opportunities.
I've consulted with hundreds of clients and written 37 books with a total circulation of 1.6 million copies--and I'm erasing my old proposal template and have turned into a Patrick Riley One-Page convert.
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28 of 32 people found the following review helpful By Bob Burg on January 8, 2004
Format: Paperback Verified Purchase
Ultra successful entrepreneur and business leader, Patrick Riley, has carved out a masterpiece with this book. He's also done what true geniuses have a knack for doing; he's taken the complicated and made it simple.
"The One-Page Proposal" is NOT just for sales and business people, but let's start there.
How many of us have, at one time or another, submitted proposals (solicited and/or unsolicited) that were written out over numerous pages, complete with graphics and all the bells and whistles, and thought, "Wow - this has got to impress my prospect", only to find out we didn't even make the first cut?
I know many sales and business people who now cringe at the thought of even being asked to submit a proposal because, quite frankly, they know they are going to spend hours and hours writing it, and then not even have it seriously considered.
This is where Patrick Riley comes in.
He will show you how to "craft" - and I do mean craft - a one-page proposal which is incredibly persuasive. Never again will sales and business people who read this book be trapped into writing long, mind-bending proposals that don't get read (and, the author, early in the book, explains why it is that so many of these types of proposals never do get read) and, instead, will be the person who stands out above the crowd.
But, as Mr. Riley advises us; don't confuse briefness with a lack of preparation. He lays out a game plan for research and preparation. The more you know in advance, the easier it is for your one-page proposal to be a winner.
As alluded to earlier, this book is not just for the salesperson asked to submit proposals, or for the business person trying to find a financial backer. It's for anyone and everyone!
Read more ›
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