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The Only Way to Win: How Building Character Drives Higher Achievement and Greater Fulfilment in Business and Life Paperback – September 6, 2012

4.6 out of 5 stars 39 customer reviews

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Editorial Reviews


"Read this book - it will change your life." Matthew Kelly, New York Times bestselling author of The Dream Manager "Jim takes the challenge to achieve success to a new level--one where winning with character and values leads to a life of significance and long-term happiness." --Steve Reinemund, Dean of Wake Forest Schools of Business and Former CEO, PepsiCo "Jim's latest book, The Only Way to Win, builds on his four decades of work with high achievers in sport and business linking character and purpose in an extraordinary way." --Chip Bergh, CEO, Levi Strauss & Co. "If you read no other book this year, give this gift to yourself, to those you lead, your family, and to anyone for whom you wish to make a positive impact on their lives." --Phebe Farrow Port, Senior Vice President, Global Management Strategies, The EstEe Lauder Companies "Over the years of working with Jim, I have learned how to make a deep investment in character and push my employees and colleagues to achieve more. Jim has it exactly right--character trumps everything!" --Charlie Kim, CEO, Next Jump "Jim Loehr has plumbed the depths of human endeavor and offers us an opportunity to confront our most cherished life goals and come out a winner." --Rear Admiral Ray Smith, US Navy (Ret), Former Commander, US Navy SEALs

About the Author

Jim Loehr is a world-renowned performance psychologist, co-founder of the Human Performance Institute, and author of fifteen books, including his most recent, The Power of Story. He also co-authored the national bestseller The Power of Full Engagement. Over the course of his career, Loehr has worked with hundreds of world-class p erformers from the arenas of sports, business, medicine, and law enforcement, including Fortune 100 executives, FBI Hostage Rescue Teams, and military Special Forces. Loehr and his work have been mentioned in leading national publications including the Harvard Business Review, BusinessWeek, Fortune, Newsweek, Time, U.S. News and World Report, Success, Fast Company, and Omni. He has appeared on NBC's Today show, ABC's Nightline with Ted Koppel, The CBS Evening News with Dan Rather, CBS Morning News, and the Oprah Winfrey Show. He lives in Orlando, Florida.

Product Details

  • Paperback
  • Publisher: Nicholas Brealey Publishing (September 6, 2012)
  • Language: English
  • ISBN-10: 1857885929
  • ISBN-13: 978-1857885927
  • Product Dimensions: 6.1 x 0.8 x 9.2 inches
  • Shipping Weight: 1 pounds
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (39 customer reviews)
  • Amazon Best Sellers Rank: #1,035,861 in Books (See Top 100 in Books)

More About the Author

Dr. Jim Loehr is a world-renowned performance psychologist, Co-Founder of the Human Performance Institute, and author of 16 books including his most recent, The Only Way to Win. He also co-authored the national bestseller The Power of Full Engagement.

From his more than 30 years of experience and applied research, Dr. Loehr believes the single most important factor in successful acheivement, personal fulfilment and life satisfaction is the strength of one's character. He strongly contends that character strength can be built in the same way that muscle strength is built throught energy investment.

Jim Loehr is also well known for his individual work with top-flight athletes and Olympians. A sampling of his elite clients from the world of sport include: golfers Mark O'Meara and Justin Rose; tennis players Jim Courier, Monica Seles, and Arantxa Sanchez-Vicario; boxer Ray Mancini; hockey players Eric Lindros and Mike Richter; and Olympic gold medal speed skater Dan Jansen.

Dr. Loehr has a masters and doctorate in psychology, serves on several scientific boards, and is a full member of the American Psychological Association, the American College of Sports Medicine, the National Strength and Conditioning Association, and the Association for the Advancement of Applied Sport Psychology.

Customer Reviews

Top Customer Reviews

Format: Hardcover
This book deconstructs the popular idea of "success" and reformulates a new definition that ultimately serves a more personally rewarding and socially important agenda. If the cultural scorecard for success was formulated on the basis of morality and ethical behavior, and less on the basis of wealth and fame, then the world would certainly be a different place. And if this new scorecard was merely a reflection of character strength, then everyone would have a shot at achieving "success" because we control our own behavior. Dr. Loehr shows that moral and ethical "success" leads to real happiness. It's interesting to see that winning on the "character" scorecard often leads to traditionally accepted notions of success, too!

I like this book because it's based on thorough research and first-hand experience. Dr. Loehr's ideas are articulated well and supported with fascinating research and examples. I'm not a CEO, Navy Seal, or a professional athlete but I appreciate the mental, physical, emotional and ethical challenges these folks address on a daily basis. There is no shortage of bad behavior out there, but Dr. Loehr provides remarkable examples of the good, too. The book breaks down the biggest human challenges and provides a solid roadmap for creating a meaningful and rich life that is rooted in individual values and beliefs. The ideas in this book apply to everyone. Recommending "The Only Way to Win" is a no brainer. It's worth reading.
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Format: Hardcover Verified Purchase
This is an inspiring, yet practical, book. It's about discovering our own values. It's about why a life devoted to them is "the only way to win." It's about how to make that happen before you have finished reading the book.

I am a business coach and I will use the powerful questions and scorecard in this book in my coaching starting tomorrow!

It is filled with real-life stories that are moving. It also offers practical ways to evaluate and teach yourself and those around you about moral character strengths, performance character strengths, how to tell the difference and why that's important.

Sadly, most folks dismiss the discussion of moral values as too idealistic and unrealistic, despite the overwhelming evidence that they are the only enduring legacy anyone ever leaves. Most of us cannot recognize that every daily difficulty is an opportunity to build something of value in our lives. Most of us have no clue that our character really is our destiny.

This book should be required reading for every member of Congress, every chief executive officer of a business and every parent.

Moral leadership is the strongest kind of all, but the one most missing in our political and business arenas. Teaching moral character to children is the most important parental job, yet the most neglected.

Building one's own character is the key to life fulfillment, yet most of us seek happiness everywhere else first.

This book is for everyone of us in life who is struggling with great life and death challenges. Really, who isn't?

But, there is a strongly worded message in Chapter 10, page 216. It comes from a sign on the hospital door of a seriously wounded Navy SEAL and echos the message of this book.
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Format: Hardcover
WOW ! The Best Testimony ...WOW ! WOW!and more than that mindful insights about hidden choices we don't even know unless we go deep into the field of our layered conciousness which holds these miracles of the universe. Pages 57 and 58 expalin it all... The book spoke to me in many ways. It confirmed what I already new that personal development is a process.. and finding one's purpose on the grand scale of life and in its arenas of performance are just the means to do this. But only if you ask the right heartfelt questions and in the right order to open yourself to your own heart thus Holy Grail !!!

Arthur Ashe personally told me in the early 1980's sincerly and directly that Jim Loehr was the most important person in the development of the game of tennis and for that matter sports. Jim has softly disclosed that fear based processes don't have long lasting fuel for success in life nor contribute to longevity of consistent performances. He never mentions the biggest epidemic of our time ,escapism ,enmeshment issues and lack of authentic pedigrees because of this.. I honor his insights in that he doesn't alarm or frighten us, but teachs that the fuel to a complete fulfilling life comes from the human condition deep within our psyche and souls and all true long lasting champions have had this value system in one way or another.. !!!
My Hat is off to You Jim.. your maker would say Job well done... This is the most increduible sports book of the 21st Century.. for damm sure!!John Wooden would have proclaimed you the Best Coach of our time as well...

Thomas J. Monahan
Registered Principal
Independent Financial Group LLC
Del Mar , California
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Format: Hardcover
I've often wondered whether professional athletes, top politicians, A-list actors and highly successful business people can compete in today’s ultra-competitive and demanding world while maintaining values and character. Jim Loehr answers the question almost definitively. He argues convincingly that you’ll win more often and achieve more if you lead a character-driven life and connect your work and life to a purpose. By winning the right way, you’ll feel the satisfaction that eludes winners who achieve only to acquire more, impress others, or earn external acclaim.

From the time we’re young and trying to make a sports team or gain acceptance into college, we’re under tremendous pressure to succeed. The stakes are high, the rewards can be enormous and the cost of failure is sometimes devastating. Dr. Loehr, points out that ‘winning is the only thing’ for too many people. More to the point, he argues that competing vigorously and winning is good, but if we win the wrong way we always lose.

“The Only Way to Win” might be the most important book of the year for anyone who questions what our society has become and wants to achieve to a different, better and more sustainable standard. Loehr reveals that 80 percent of high school and college students admit to cheating to attain higher grades. Worse, most high-level athletes admit that they would not only take performance-enhancing drugs if they could not get caught and would attain their goals by doing so, but they would take those drugs even if it were to cause their certain death in five years. Of course, the depressing fact is that none of this will surprise anyone who follows the news.

The best thing about Dr. Loehr’s book is that it does not preach ethics for goodness sake alone.
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