"First open this book. Then open your mind. Then open your brand because it’s the only way to succeed in the web-made world."
, Managing Director, Garage Technology Ventures
"The Open Bran d
prepares marketers for the social web-empowered consumer and charts the course for opening your brand."
, SVP, Chief Marketing Officer, eBay North America
"How many of your assets does a consumer want to access in today’s web-made world? All of them. Right now. It’s time to open your brand."
, President, Advertising & Commerce, North America, Google "The Open Brand
is both timely and extremely well done. It’s the best synthesis I’ve read of the reasons why marketers need to 'open' their brands coupled with savvy advice about how they can begin to embrace the reality that marketing and branding are now interactive sports."
, Marketing Communications Consultant, Former President of DDB Needham Chicago
About the Author
Kelly Moone y
has been a consumer-centric marketing innovator for 20 years, and is the President of Resource Interactive. She co-authored The Ten Demandments: Rules to Live by in the Age of t he Demanding Co nsumer,
one of the first marketing books to showcase the consumer's perspective. A popular blogger, frequent keynote speaker and expert commentator, her perspectives have been covered by media outlets including Th e Wall Street Journa l
, Business Wee k
, Fortune, Inc
., Fast Compan y
, USA Toda y
, Time Digita l
, Peopl e
, CNN, CNBC, CNET, CBS's "The Early Show," Nikkei Busi ness
(Japan), Vente a Dist ance
(France), and Capit al
(Dubai). Nita Rollins, Ph. D
is a multidisciplinary thinker and Innovation Consultant in the Resource Interactive R&D Lab. She is the author of Cinaesthetics: The Beautiful, the Ugly, the Subl ime
and the Kitsch in Post-Metaphysical F ilm
(2008), and of articles for Design Management J ournal
, New Desig n
(UK), Innovation: The IDSA Quarterly, Internet Retailer, Cinema Journal
and Wide Angle.
She earned her Ph.D. in Critical Studies from UCLA’s Department of Theater, Film & TV, and has served as Research Fellow at the University of California Humanities Research Institute and the University of Paris III.