- Hardcover: 256 pages
- Publisher: Adams Media Corporation (November 1999)
- Language: English
- ISBN-10: 1580621651
- ISBN-13: 978-1580621656
- Product Dimensions: 8.3 x 5.3 x 1 inches
- Shipping Weight: 14.4 ounces
- Average Customer Review: 2.6 out of 5 stars See all reviews (16 customer reviews)
- Amazon Best Sellers Rank: #3,959,312 in Books (See Top 100 in Books)
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The Oracle Edge: How Oracle Corporation's Take No Prisoners Strategy Has Created a $8 Billion Software Juggernaut Hardcover – November, 1999
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Top Customer Reviews
I think the book does suggest the tone of the sales and marketing people when left on their own, but the shareholders should know that most people are modest, hardworking, normal people and that wasting money is not the corporate standard.
The key lessons I took away from the book are that the company succeeded by providing software benefits for large companies ahead of anyone else in the areas of compatibility across computer platforms, upgrading to new releases, adding new applications, and having maximum up-time. It appeared to have helped that its early competitors did little to respond to any challenge Oracle provided.
As to the future, it looks like Oracle's processes for improvement are not yet robust enough to take on the Microsoft hegemony in personal computers.
Fully eighty percent of the book seems to be about recruiting methods, compensation processes, expense accounts, ways of meeting with customers, and handling of new product releases that are completely unremarkable in the context of what best practice companies do. You can skip over those materials.
One thing that makes this book a little suspect is that there is primarily perspective provided about the company from the author and financial people (I couldn't tell if it was one or two in the latter case). That's a pretty thin base for a whole book about a company. Interviews with customers and competitors would have been nice.
I suspect that the next book about Oracle that someone writes will be the standard for all of us to consider. This book reminds me of The McKinsey Way, a thin abstract of the famous consulting firm's processes from someone who didn't operate at a very high level in the company.
If you don't feel you have to know about Oracle, I suggest you take a pass on this book.
However, one must salute Read's marketing abilities, without which his book was unlikely to interest even so obscure a publisher as Adams Media Corporation. On the other hand, the book is astonishingly ill-written--Read is reported to have a degree from Harvard, but I'm waiting to see it--and his publisher evidently never even thought of editing his annoying prose.
Stay away from this book. By contrast, _The Difference Between God and Larry Ellison_ is a gem.
Most Recent Customer Reviews
I picked this book up a couple of years ago and when I read it then, I thought it was too unreal, too fictitious. Read morePublished on January 13, 2004
Much of this work seems like a light and fluffy tribute to Oracle, without looking very hard at what might be ethical issues with the business practices described. Read morePublished on January 31, 2003
This is an interesting, but distorted view of Oracle. Any company that has to deal with Oracle can tell you that Oracle has many more challenges than this book points out. Read morePublished on December 8, 2001
The book follows a historic description and the developing management policies of the business up to about 97. Read morePublished on August 24, 2001 by Rob
I'm always interested in what people write about Oracle, being an international Oracle employee for almost 5 years now. Read morePublished on May 3, 2001 by Amazon Kunde
I enjoyed this book from the beginning till the end. The Oracle edge is a book about key strategies for success. Read morePublished on March 4, 2001 by Abu A. Joseph
I enjoyed reading this book regardless some inaccurate informations. Inspiring me how to treat people in a succesfull organization.Published on November 18, 2000 by Hasnur Ramadhan
Thanks to Oracle (ORCL), my retirement plan is in pretty good shape. I had always wondered what was inside the company, and am glad that someone took the time to write it up for... Read morePublished on November 7, 2000 by James Rowe