Most helpful positive review
16 of 20 people found the following review helpful
A must read book for every young executive!
on May 6, 1999
While reading this book, I actually felt like I was in Pepsi's corporate headquarters, in Purchase New York, listening in on their strategic planning and implementation. Roger Enrico wrote this book when he was just the president of Pepsi USA. He tells a great story of the underdog going to battle with the giant. Today Enrico is the CEO of Pepsi CO, and responsible for the spin off that created the new company Tricon. Reading this book will emphasize one's understanding of the importance and value of having a good mentor. Also, after reading Enrico's accounts of the "cola wars" one may never want to watch television or go to the movies again, because all of the real life drama is created by the competition that corporate America thrives on. Enrico points out that Pepsi alone sells enough soft drinks in a year to float an entire armada, and then proposes the question "why?" As he says, water is a lot cheaper and booze provides a better kick. Its all about great marketing. Once I picked the book up, I couldn't put it down.