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I reccommend to read the book both for startup entrepreneurs and for corporations managers.
I found this excellent book very useful because it has a unique approach to executing innovation initiatives - strategies or projects.
This book is a unique mix of practical insights real time innovation case studies and academic research.
Fantastic read on creating a successful innovation engine, while still keeping the core business profitable and running well.Published 18 hours ago by Matt
Very good book. I find myself quoting it now and then. Lots of interesting ideas.Published 1 month ago by JustMe
Innovation has no social boundary. These days a number of farmers, agricultural workers, craftsmen and young citizens in the rural areas in a developing country like India are... Read morePublished 3 months ago by Dr Anup K Das
Unlike other innovation books, this one tackles a very important side of the innovation process, which i did not find much literature about on the web.Published 13 months ago by ShadenN
Since my company works to fix these exact issues I found it a very enlightening and supportive book for our work. Read morePublished 16 months ago by R. Smith
We purchased both the hardcopy as well as the Kindle version for an independent and virtual "book club". Read morePublished 17 months ago by Smitchell
It's been my experience that books on innovation tend to "miss." They are typically either so rooted in specific case studies that drawing any general conclusions is... Read morePublished 17 months ago by Ron M. Walls, MD