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The Other Side of Psychology: The Way Experimental Psychologists Learn How and Why We Think Feel... Hardcover – September, 1995

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Editorial Reviews

From Library Journal

A specialist in cognitive science research at the University of Arizona, Cummins here leads readers into the experimental and behavioral fields of psychology. To show the underlying reasons for dysfunctions such as drug addiction and phobias, Cummins lays out behavioral paradigms ranging from classical conditioning to systematic desensitization. She explores iconic, explicit, and implicit memories, including neurobehavioral aspects of consciousness. The studies of Milgram and Asch shed light on group conformity, leading Cummins to stress individual responsibility in emergencies. After guiding readers through a maze of data, she ends up with a competent analysis of language and thought. Overall, this is comparable to Robert Ornstein's The Psychology of Consciousness (LJ 5/1/73) but is more up to date. Though it ranges over a diverse list of demanding subjects, this engaging work is suitable for general lay readers. Recommended for both lay and informed readers.
Dennis G. Twiggs, Winston-Salem, N.C.
Copyright 1995 Reed Business Information, Inc.


"...a fast paced tour of some of the most fascinating frontiers of scientific psychology."
-- Dr. Daniel Schacter, Professor of Psychology, Harvard University, and author of Searching for Memory

"A terrific idea, very well executed." --Dr. Steven Pinker, Professor of Psychology, Harvard University

The last time we had such a book, it was George Miller and Robert Buckout's Psychology: The Science of the Mental Life. Cummins' book is a worthy successor." -- Dr. John Kihlstrom, Professor of Psychology, University of California-Berkeley

"...holds the reader's attention while covering a great deal more ground [than Oliver Sacks]. Her fine work makes....experimental psychology accessible and even quite engrossing to the layperson." -- Kirkus Reviews

Product Details

More About the Author

Dr. Denise Cummins is a research psychologist, a Fellow of the prestigious Association for Psychological Science, and a prolific writer of scientific and popular articles on thinking and deciding. She also blogs for Psychology Today. In her spare time, she hangs out with her husband, daughters, horse, and dog--not necessarily in that order.

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