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The Owner's Manual for the Brain: Everyday Applications from Mind-Brain Research 3rd Edition Paperback – March 20, 2006

4.5 out of 5 stars 51 customer reviews

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Product Details

  • Paperback: 1040 pages
  • Publisher: Bard Press; 3 Updated edition (March 20, 2006)
  • Language: English
  • ISBN-10: 1885167644
  • ISBN-13: 978-1885167644
  • Product Dimensions: 7.1 x 1.9 x 9.5 inches
  • Shipping Weight: 3.4 pounds (View shipping rates and policies)
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (51 customer reviews)
  • Amazon Best Sellers Rank: #789,169 in Books (See Top 100 in Books)

More About the Author

Pierce focuses on two specialties: assessment and cognitive science. In the area of assessment, he has designed and conducted employee attitude surveys, succession planning research, personality assessment, career development instrumentation and feedback, performance appraisal research, and in-depth selection assessments. In the area of cognitive science, he has conducted creativity workshops for R&D labs, problem analysis in industrial settings, problem prevention planning for product teams, decision analysis for engineering teams, employee involvement techniques for Total Quality Management programs, presentations on brain research for professional associations, presentations on effective learning techniques to various groups of educators, and workshops on learning and memory enhancement. His primary research interest at the present time is the Five-Factor Model of personality. His next project is to develop an integrated model of intelligence, and to coordinate intelligence and personality assessment for use as an aid in workplace decision making.

He has taught Organization Development as a Visiting Professor at the University of North Carolina at Charlotte, Queens University (Charlotte), and Pfeiffer University (Charlotte campus). In the Spring of 2010, he will teach a new course at the McColl School of Business (of Queens University) entitled "Personality Assessment at Work."

Pierce graduated from Davidson College with a B.A. in 1963. After a three-year tour of duty with the U.S. Army, he completed his Ph.D. in 1971 at the University of North Carolina in Chapel Hill. He is a member of the American Psychological Association, the International Society for the Study of Individual Differences, the American Society for Training and Development, and the Carolinas Organization Development Network. He has served on several boards of directors. He is the author of The Owner's Manual for the Brain: Practical Applications from Mind/Brain Research(2006; 3rd edition) and, along with Jane Howard, The Owner's Manual for Personality at Work (2000), The Big Five Workbook (1994), and the Professional Manual for the WorkPlace Big Five ProFile (2001). He and Jane are close to finishing a book on using the Big Five personality model with adolescents: The Owner's Manual for Personality from 12 to 22. His next book will be on the subject of happiness as a false god. Interests include chamber and choral music, crafts, and camping.

Customer Reviews

Top Customer Reviews

Format: Paperback
Whether you use this book as a reference or read it cover to cover, The Owner's Manual for the Brain is a great book to have around. From describing the most basic fundamentals of how the human brain functions to analyzing the latest research in various fields of psychology, the author presents each topic in an easy to understand manner that is enjoyable to read as it is informative.
The best part of this book is that every sub-chapter includes a list of "applications" for what you have just read. This elevates the book from the simple listing of facts to an extremely usable tool. I would dare anyone to read this book and not come away with at least one application that could not vastly improve their life. Time with this book is time well spent.
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Format: Hardcover
I really enjoyed this book cover-to-cover. I had a hard time putting it down. Mr. Howard explains the anatomy of the brain so that someone who is not a doctor can understand. He explains how all of our everyday activities relate to how our brain works: from what we eat, how we sleep, to how much we exercise. He describes the differences between the genders, and he spends quite a few pages about the different methods of learning and IQ. I especially enjoyed his very precise descriptions of memory, how it is formed and how it can be improved. Because brain research is progressing at such a fast rate, I look forward to reading the next edition.
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Format: Hardcover
Even my first riff through this hefty tome, viewing the graphic variety of summaries flash by, was a pleasure reminiscent of my first youthful encounter with a Worldbook Encyclopedia. Astonishing in its breadth and clarity of coverage, direct and practical in topic selection and presentation, this book educates and entertains while it links related concepts and leads the reader into a surprising variety of organized branches of further exploration.
Though my Ph.D. is in a related field, I found new, intriguing and useful information at almost every turn of page. The descriptions are simple but not simplistic. Suggestions and advice are practicable but not prosaic or mundane. Whether your interest is right-left brain observations or the right anterior cingulate cortex, you'll find enlightening remarks and crystal-clear syntheses in these attractively laid-out pages.
How small children perceive their world? It's here. How brain activity varies from sex to sex and age to age? You'll find it. Why you feel as you do on some occasions and not others? That too. What you can do to improve this, that and you-name-it? Yes. To me this book is analogous to a trip through a huge new shopping center plus a museum complex and an international buffet. I would honestly worry about the state of mind or level of sincerity of a person who would claim not to find this book fascinating and rewarding.
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Format: Paperback Verified Purchase
If you are beginning to study the mind and brain, this is clearly the place to start. The book covers all the major topics related to the human brain function, with a focus on breadth rather than depth. It's easy to read and full of everyday applications that you can start using the first day to improve both your personal self and your relationships.
If you are already knowledgeable on this field, the book is filled with thousands of references to other books, papers, web sites and institutes where you can find more information on the latest advances for each topic.
Even if you skip all the technical terms, the book is really worth reading and keeping it close as a reference.
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Format: Paperback
Everytime I go in looking for something specific, I find it and I get distracted by all the other cool and useful information that's there.
It is easy to find the object of your search and easy to find attention catching items you were not looking for. Be prepared to spend additional time.
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Format: Paperback
Howard's work offers a complete and up to date analysis of both psychological and business applications. This is a book that serves equally for the professional and layperson. From start to finish, the text covers state of the art topics in easy to understand language. Moreover, the application and exercises provided make it not only a substantial reference work but one that can be put to work. Beyond the book itself, Howard offers the references to explore any of the topics in even further depth. If you have any interest in thinking and learning, this work deserves a place in your library.
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By A Customer on January 31, 2001
Format: Paperback
I am an AP psychology teacher who is always looking for ways to relate material to my students' lives. This book is the perfect resource, in that regard. It not only provides the latest research on a vast range of topics, but it also provides several real-life applications for every topic.
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Format: Paperback Verified Purchase
What can I say, after reading this book, I have become simply become a die-hard fan of Mr. Howard. Absolutely fabulouse book.

The book that does not have some waco theory, or somebody's personal opinion. It is purely based on actual research and only talks about -- based on this research, what can you use it in your life. The book is written on all areas of life (where we use brain!!) and very objective.

I can't find enough space anywhere in Amazon to write about the routine use of knowledge gained from the book -- be it as simple as doing daily exercise, or reading a book, talking to people, understanding the personalities sitting across the table, and often times why people do what they do!!

As I said, I can't write enough praises about this book -- but all I can tell is "Buy/borrow/steal this book, read it and it is well worth it!!"
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