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The PDMA ToolBook 1 for New Product Development Hardcover

ISBN-13: 978-0471206118 ISBN-10: 0471206113 Edition: 1st

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Editorial Reviews


"...authoritative book edited by respected authors...a worthwhile addition to the NPD field..." (R & D Management, Vol 33(4), 2003)

From the Back Cover

Expert techniques and effective practices in product development

In this book, the Product Development & Management Association brings together practical, authoritative approaches to every aspect of the product development process, from idea generation to delivery of the final product and commercialization. The ToolBook 1 provides cross-functional coverage of such topics as:

  • Dealing with project and portfolio risk
  • Improving portfolio management
  • Surviving as a project champion
  • Modeling the pipeline
  • Technology Stage-Gating
  • Hunting for winners in the Fuzzy Front End
  • Trend mapping and lead-user analysis
  • And much more

With effective methods, tools, and techniques in every chapter, The PDMA ToolBook 1 for New Product Development is an essential book for new product development professionals, including project leaders, process owners, and program or portfolio managers in a broad range of industries from heavy manufacturing to services.

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