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The People's Machine: Arnold Schwarzenegger And the Rise of Blockbuster Democracy [Hardcover]

Joe Mathews
4.7 out of 5 stars  See all reviews (6 customer reviews)


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Book Description

August 7, 2006
California voters passed Proposition 13 in 1978. At the same time, a champion bodybuilder named Arnold Schwarzenegger was becoming a movie star. Over the past quarter century, the twin arts of direct democracy (through ballot initiatives designed to push the public to the polls on election day) and blockbuster moviemaking (through movies designed to push the public to the theaters on opening weekend) grew up together, at home in California. With the state's recall election in 2003, direct democracy and blockbuster movies officially merged. The result: Governor Arnold Schwarzenegger. In The People's Machine, political reporter Joe Mathews, who covered Schwarzenegger's gubernatorial campaign for the Los Angeles Times and who has subsequently broken many front page stories about him, traces the roots of both movie and political populism, how Schwarzenegger used these twin forces to win election and, especially, how he has used them to govern. "Let the people decide," said Governor Schwarzenegger after his inauguration. The People's Machine, through remarkable access and whip-smart analysis—there is news in this book—reports on whether this system of governing proves blessing, curse, or mess, and on the remarkable Austrian bodybuilder, movie star, and political man with the nerve to carry it out.


Editorial Reviews

From Publishers Weekly

Journalist Mathews tackles the legend of Arnold amongst the contorted façade of California politics, producing an exciting jaunt into the la-la land of big-state direct democracy-the kind of politics that throws political initiatives of all stripes to the people's vote, including the infamous Governor recall vote that put Schwarzenegger into power. Mathews goes through Schwarzenegger's political history, showing how the strong-man became active in George H.W. Bush's presidential campaign and, later, in that administration's physical fitness education agenda. As Schwarzenegger's views come into focus, Mathews demonstrates how his personal frustration with Sacramento gave him the impetus to win over the lefty-libertarian vibe of Californian malcontents. A reporter for the Los Angeles Times, Mathews' meticulous research takes readers inside Arnold's flashy yet reasoned campaign, follows Arnold's governance as it takes flight, stumbles and finds its footing, and mixes a Schwarzenegger-size sense of fun with wonky policy specifics for a page-turner with the rush of a good political potboiler.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

From Booklist

What often looks like chaos in California politics is actually part of its long history of populist democracy dating back to Governor Hiram Johnson in the early 1900s, according to Los Angeles Times reporter Mathews. Arnold Schwarzenegger merely borrowed several pages from Johnson's book of showmanship and direct, dynamic democracy: initiatives, referendums, and recalls. Mathews delivers a completely engrossing look at Schwarzenegger's long and calculated strategy to run for political office, taking advantage of the Gray Davis recall to sidestep a Republican primary where his liberal social views would have been a problem. Mathews details Schwarzenegger's foibles and fumbles (including the "girlie man" criticism of the legislature), as well as his brilliant moves and dogged determination to build "a political machine run not on patronage but on stardust." Schwarzenegger used his celebrity, wealth, business savvy, and marketing skills for a 2002 initiative to fund after-school programs that was really designed as the launch of his gubernatorial campaign. Mathews also details the alliances Schwarzenegger has had to build and hard-knuckle conflicts he has faced and will face as he governs the nation's most populous state. A thoroughly fascinating book. Vanessa Bush
Copyright © American Library Association. All rights reserved

Product Details

  • Hardcover: 480 pages
  • Publisher: PublicAffairs; annotated edition edition (August 7, 2006)
  • Language: English
  • ISBN-10: 1586482726
  • ISBN-13: 978-1586482725
  • Product Dimensions: 6.1 x 1.5 x 9.3 inches
  • Shipping Weight: 1.7 pounds
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (6 customer reviews)
  • Amazon Best Sellers Rank: #1,674,174 in Books (See Top 100 in Books)

More About the Author

Joe Mathews, a fourth-generation Californian, writes about his home state and its politics, media, labor, and real estate as the Irvine senior fellow at the New America Foundation, a non-partisan think tank. He is co-author, with Mark Paul, of California Crackup: How Reform Broke the Golden State and How We Can Fix It (University of California Press, 2010). His previous book was The People's Machine: Arnold Schwarzenegger and the Rise of Blockbuster Democracy (PublicAffairs, 2006), an account of Governor Schwarzenegger's first term and his use of ballot measures as governing tools.
Joe serves as a contributing writer at the Los Angeles Times, as lead blogger at NBC's California site Prop Zero, and as a contributor for The Daily Beast. His work appears in the New York Times, Washington Post, the Wall Street Journal, the New Republic, The American Prospect, Politico, the Scientific American, Los Angeles magazine, and Fox & Hounds Daily.
Before joining New America, he was a reporter for eight years at the Los Angeles Times, where he covered state and presidential politics, education, labor, and the city of Compton. Previously, he covered the Justice Department for The Wall Street Journal. He began his career in 1994 as a reporter on the city desk of the Baltimore Sun, where he wrote about urban issues and the environment. His coverage of a down-on-its-luck neighborhood of former slaughterhouses earned him the incomparable title, "Bard of Pigtown."
He also is co-president of the 2010 Global Forum on Modern Direct Democracy (www.2010globalforum.com) - a free, public meeting of academics, journalists, activists and other experts on initiative and referenda in San Francisco, July 30-Aug. 4.


Customer Reviews

4.7 out of 5 stars
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4.7 out of 5 stars
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Most Helpful Customer Reviews
4 of 4 people found the following review helpful
5.0 out of 5 stars The Governator: a fair and balanced look October 7, 2006
Format:Hardcover
I won't spend a lot of space going over the same ground as the two capsule reviews, but suffice to say that Los Angeles Times writer Joe Mathews has done an extraordinary job examining Schwarzenegger and how he came to be governor of California, in terms of both the man's strengths and weaknesses. While making the typical mistakes one expects of someone "new" to California politics (though he met Howard Jarvis and closely followed the machinations involved with Prop 13 many years earlier in the late 1970s), Schwarzenegger comes off smarter than one might expect.

Mathews' paralleling Arnold's business accumen and showmanship and to Hiram Johnson's much earlier version of direct democracy makes for a fascinating (and I agree page turning) read on the Governator, a Republican by party affiliation, but hardly in lock step with the GOP leadership.

Joe Mathews has managed to keep whatever personal feelings he has about Schwarzenegger in a file drawer somewhere, and takes an honest look the campaign and beyond with wit, vigor and good old-fashioned in-depth investigative coverage. In the end, whatever popularity Schwarzenegger maintains with California voters has been earned through trial and error, and hard work, as has everything he's attained all his life.
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2 of 2 people found the following review helpful
4.0 out of 5 stars A fascinating look at the Governator October 9, 2006
Format:Hardcover|Amazon Verified Purchase
This book is a fascinating look at a different type of politician. Far from being simply a movie star now "playing" Governor, Mathews' book demonstrates that Schwarzenegger gets involved in the details of public policy to an extent much greater than one would expect. It also is apparent that Schwarzenneger is actually interested in trying to solve some of the state's long term problems, rather than simply staking out positions for political advantage. This book is a must read for anyone who wants to understand recent California political history (assuming it can be understood!)
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4.0 out of 5 stars Of the people, for the people, by the celebrities January 24, 2011
Format:Hardcover
This book is a journalist's account of Arnold Schwarzenegger's rise in politics and his 1+ terms as governor of the state of California. This personal story is intertwined with the rise of direct democracy in California and the US in general. Focusing on the recall and the initiative, the author looks at how these manifestations of people power helped propel Arnold to the governorship, and then led to both his successes and his failures while in office. The book also gives a good background of Arnold's life, how he became interested in politics, and many of his relationships with other public officials such as John Kerry, George H. W. Bush, and George W. Bush. The author also does a good job profiling the various politicos, consultants, and donors that Arnold worked with during his governorship. Some of the things I learned from reading this book included the following
1) As a celebrity, Arnold does not act like one. He acts more like a driven businessman; a go-getter who takes nothing for granted and is always trying to find different ways to succeed.
2) On economic, social and environmental issues; Arnold is pure liberal. The only reason why he is a registered Republican is because the Republican party pays better lip service to the ideas of personal responsibility, self-achievement, and drive.
3) Arnold is actually a skilled politician, both in front of the cameras and behind closed doors. It was his personal ambition that led to the mistakes during his second year of office.

Overall, a very good book; full of insights, history, and analysis. I recommend this for all voters.
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