The 86 Percent Solution How to Succeed in the Biggest Market Opportunity of the Next 50 Years About the Authors
Vijay Mahajan, former dean of the Indian School of Business, holds the John P. Harbin Centennial Chair in Business at McCombs School of Business, University of Texas at Austin. He has received numerous lifetime achievement awards including the American Marketing Association (AMA) Charles Coolidge Parlin Award for visionary leadership in scientific marketing. The AMA also instituted the Vijay Mahajan Award in 2000 for career contributions to marketing strategy.
Mahajan is author or editor of nine books. He is one of the world's most widely cited researchers in business and economics. He edited the Journal of Marketing Research, and has consulted with Fortune 500 companies and delivered executive development programs worldwide.
Kamini Banga is an independent marketing consultant and managing director of Dimensions Consultancy Pvt. Ltd. Her clients have included Cadbury, Philips, Johnson & Johnson, Coca-Cola, and many others. She has traveled extensively in Asia and Southeast Asia, conducting training programs on market research and consumer behavior. During a three-year stint in London, she worked with the Harris Research Center as a consultant on ethnic issues for companies including British Airways and the BBC.
Banga writes and edits business articles for Economic Times, The Smart Manager, Business Today, and other leading Indian business publications, and is a non-executive director on several company boards. She is a graduate of the Indian Institute of Management, the premier institute for MBA education in India. A former resident of Mumbai, India, she now lives in London.
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This intelligent guide to doing business in emerging markets offers solid, practical tips on market characteristics, strategies, branding, packaging and other down-to-earth... Read morePublished on October 17, 2008 by Rolf Dobelli
In the last couple of years several books have been published focusing on the huge, largely untapped, and unfocused upon, regional/local markets of people in LDC nations. Read morePublished on October 25, 2006 by K. Johnson
This book is best appreciated if you have first read C.K. Prahalad's "The Fortune at the Bottom of the Pyramid," William Grieder's "The Soul of Capitalism," and Stuart Hart's... Read morePublished on March 15, 2006 by Robert David STEELE Vivas
The 86 Percent Solution : How to Succeed in the Biggest Market Opportunity of the Next 50 Years (Hardcover)
by Vijay Mahajan, Kamini Banga
ISBN:... Read more
The authors point out that most of the world's marketing goes to the richest 14% of the world's people but that 86% of the world's people live in the third world with an income of... Read morePublished on December 3, 2005 by John Matlock
For most companies, the developed world (the 14%) has been the focus of most product development and marketing, because they have the richest citizens. Read morePublished on December 2, 2005 by Shaun Mcclintock
“Around the same time that we were engaged in this work, C.K. Prahalad and others were focusing attention on the same areas of the world from a different perspective. Read morePublished on November 27, 2005 by Turgay BUGDACIGIL
Most companies focus on selling to the developed nations and overlook the eighty six percent of the world's population that live in the undeveloped ones. Read morePublished on November 23, 2005 by Harold McFarland
Fourteen percent of the world's population lives in the United States, Canada, Australia, Japan, Europe and Russia west of the Crimean peninsula. Read morePublished on November 19, 2005 by Charles Ashbacher