From the Inside Flap
Life is uncertain and that includes the financial markets. The fact is that when investing in the real world, you need to be prepared for surprises. So why not use an investment approach that takes this into consideration?
A few decades ago, the late Harry Brownea successful financial advisor and authorcreated an ingenious investing strategy that did just this. The "Permanent Portfolio," as it is known, was not designed around predicting the future or outsmarting other investors. Instead, it embraced the idea of the unpredictable, the unknowable, and the surprising. Now, authors Craig Rowland and J. M. Lawson add their own experience and insights to this strategy to help you invest and save in a way that will allow you to safely reach your financial goals.
While the approach may appear simple, it is far from simplistic. It actually reflects a sophisticated understanding of economics and financial history and explores ideas about diversification that you may not have come across before. At the basic level, it's just four investment asset classesstocks, bonds, cash, and gold. This book will show you how to effectively implement the permanent portfolio using such assets and how to avoid investing mistakes that are extremely expensive.
Along the way, you'll discover different implementation options that can fit any situation, and also be exposed to important issues associated with this discipline including storing part of your life savings in a foreign account to protect against natural or manmade disasters. Common pitfalls in the investing world are also covered, from the risk associated with active management and investment industry costs to dangerous biases in what passes for conventional investment wisdom and how to enjoy investing instead of constantly being concerned about it.
You don't need a complicated investment strategy to do well in the markets, you need the right investment strategy. The Permanent Portfolio still remains one of the most effective investment approaches you'll ever encounter. Designed to work under any economic condition, it will put you in a better position to prosper all with less risk, less management, and less costs than more complicated strategies out there.
From the Back Cover
"The Permanent Portfolio is an easy-to-access how-to manual. . . . This book doesn't just cover the theories behind this method; it also gives details for putting the theories to work in the real world."
From the Foreword by J.D. Roth
No mattter how hard you try, market uncertainty cannot be eliminated. So rather than attempt to do away with it, why not embrace it? That's what the "Permanent Portfolio"developed a few decades ago by the late Harry Browne, a successful financial advisor and authorwas designed to do.
Authors Craig Rowland and J. M. Lawson understand the intricacies of this approach. And with this new book, they not only put them in perspective, but also add their own experience and insights to this proven strategy. Written in a straightforward and accessible style, this reliable guide will put you in a better position to invest and save in a way that will allow you to safely reach your financial goals.
Along the way, it takes you through every step of the process, and reveals how to set up and maintain your permanent portfolio. Topics touched upon include everything from diversification of asset mix and performance to investing and taxes.
If you're looking to build a better portfolio without the stress that usually comes along with this endeavor, then look no further than The Permanent Portfolio.